Study Finds Oracle Database Powers More Than 50 Percent of CRM Projects

Apr 19, 2001, 01:00 ET from Oracle Corp.

    REDWOOD SHORES, Calif., April 19 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore/?645235 ) When developing a customer
 relationship management (CRM) solution, e-businesses must be able to rely on a
 database as both a transactional and analytic engine.  Following its success
 in Winter Corp.'s Database Scalability Program, Oracle's database once again
 took top honors in The Data Warehousing Institute's 2000 Industry Study,
 Harnessing Customer Information for Strategic Advantage.  The study found that
 Oracle(R) databases are being used in more than half of all CRM projects
 -- more than twice as many as Microsoft SQL Server and more than three times
 that of IBM DB2.  The findings reaffirm the unique ability of the Oracle
 database to perform on both sides of the equation and provide strategic
 advantage through accurate, timely customer information.
     Oracle is a registered trademark of Oracle Corporation (Nasdaq:   ORCL).
 
 

SOURCE Oracle Corp.
    REDWOOD SHORES, Calif., April 19 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore/?645235 ) When developing a customer
 relationship management (CRM) solution, e-businesses must be able to rely on a
 database as both a transactional and analytic engine.  Following its success
 in Winter Corp.'s Database Scalability Program, Oracle's database once again
 took top honors in The Data Warehousing Institute's 2000 Industry Study,
 Harnessing Customer Information for Strategic Advantage.  The study found that
 Oracle(R) databases are being used in more than half of all CRM projects
 -- more than twice as many as Microsoft SQL Server and more than three times
 that of IBM DB2.  The findings reaffirm the unique ability of the Oracle
 database to perform on both sides of the equation and provide strategic
 advantage through accurate, timely customer information.
     Oracle is a registered trademark of Oracle Corporation (Nasdaq:   ORCL).
 
 SOURCE  Oracle Corp.

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