Subaru Launches Rally Team USA at New York Auto Show; - New Racing Team to Compete in SCCA ProRally Events Throughout '01 -

Apr 12, 2001, 01:00 ET from Subaru of America, Inc.

    NEW YORK, April 12 /PRNewswire/ -- Subaru of America, Inc. (SOA), a
 pioneer of crossover all-wheel drive vehicles designed for the active
 lifestyle, today unveiled its new 2002 Impreza WRX rally car and introduced
 the Subaru Rally Team USA.  Announced today at the New York Auto Show, Subaru
 Rally Team USA will compete in the remaining 7 events of the 2001 SCCA (Sports
 Car Club of America) ProRally series.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010412/PHTH015 )
     A truly world class effort, Subaru Rally Team USA is a collaboration
 between Subaru of America, Inc., Subaru Tecnica International (STi) and Subaru
 World Rally team representative, Prodrive.  Also introduced today were Subaru
 Rally Team USA's drivers, including reigning SCCA Pro Rally Group N Champion
 Karl Scheible and British National Rally Champion, Mark Lovell.  Scheible,
 along with co-driver Brian Maxwell, will pilot a 2002 Impreza WRX in the Group
 N class, while Lovell and co-driver Steve Turvey will compete for top honors
 in the Open class.
     "Rally racing has a passionate following in the United States and Subaru
 plans to be where these fans are with Subaru Rally Team USA.  This is the
 latest extension of our Driving Performance strategy," said Subaru VP of
 Marketing, Bill Cyphers.  "The All-Wheel Drive Impreza WRX provides a unique
 combination of power and control that is ideally suited for rally
 competition."
     "Prodrive is thrilled to be given the chance to bring our World Rally
 Championship experience to the U.S. Rally Series," said Hugh Chambers,
 Motorsports Director, Subaru Rally Team USA.  "There is no question that the
 United States is about to see a spectacular explosion of interest in rallying
 over the next few years.  In particular the youth market, or `PlayStation
 Generation,' just love it.  We hope to be the U.S. rally fan's favorite team."
 
     Impreza WRX, World Rally Proven
     No stranger to rally competition on some of the world's most grueling
 terrain, Subaru Impreza WRX models have captured three consecutive FIA World
 Rally Championship titles.  In fact, Subaru has more rally wins than any
 manufacturer over the past six seasons of the World Rally Championship and is
 the reigning champion in the SCCA ProRally Production GT class.  Subaru Rally
 Team USA recently swept the top spots at the 2001 SCCA Oregon Trail Rally in
 Tillamook, Ore., finishing first in the Open class, first place overall and
 first in Group N.
     In February 2001, Subaru forged a strategic partnership with the SCCA,
 enabling owners of the high-performance 2002 Subaru Impreza WRX models to
 receive a complimentary, one-year club membership.  The SCCA is the leading
 sanctioning body for professional and amateur road racing, rally and autocross
 events in the United States.  The partnership also designates Subaru as an
 "Official Supporter of the SCCA."
     For additional information on Subaru Impreza WRX, visit
 www.ImprezaWRX.com.  Starting April 27, follow all the news of Subaru Rally
 Team USA at www.rally.subaru.com.
 
     About Subaru of America, Inc.
     Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy
 Industries Ltd. of Japan.  Subaru pioneered the concept of the passenger
 car/sport-utility vehicle with the introduction of the Subaru Outback, the
 "World's First Sport Utility Wagon."  The Subaru Legacy is the best selling
 All-Wheel Drive car sold in America, based on the Polk Company retail
 registration statistics as of 12/31/00.
 
     Headquartered near Philadelphia, the company markets and distributes
 Subaru vehicles, parts and accessories through a network of 588 dealers across
 the United States.  All Legacy and Outback models sold in the United States
 are produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near
 Lafayette, Ind.  Over the past eight years, the company has seen its sales
 increase by nearly 100 percent thanks to its popular line of car-based sport
 utility vehicles, and is among the fastest growing brands in the automobile
 industry.
 
     CONTACT:  Rob Moran of Subaru of America, 856-488-3326, or
 rmoran@subaru.com.
 
 

SOURCE Subaru of America, Inc.
    NEW YORK, April 12 /PRNewswire/ -- Subaru of America, Inc. (SOA), a
 pioneer of crossover all-wheel drive vehicles designed for the active
 lifestyle, today unveiled its new 2002 Impreza WRX rally car and introduced
 the Subaru Rally Team USA.  Announced today at the New York Auto Show, Subaru
 Rally Team USA will compete in the remaining 7 events of the 2001 SCCA (Sports
 Car Club of America) ProRally series.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010412/PHTH015 )
     A truly world class effort, Subaru Rally Team USA is a collaboration
 between Subaru of America, Inc., Subaru Tecnica International (STi) and Subaru
 World Rally team representative, Prodrive.  Also introduced today were Subaru
 Rally Team USA's drivers, including reigning SCCA Pro Rally Group N Champion
 Karl Scheible and British National Rally Champion, Mark Lovell.  Scheible,
 along with co-driver Brian Maxwell, will pilot a 2002 Impreza WRX in the Group
 N class, while Lovell and co-driver Steve Turvey will compete for top honors
 in the Open class.
     "Rally racing has a passionate following in the United States and Subaru
 plans to be where these fans are with Subaru Rally Team USA.  This is the
 latest extension of our Driving Performance strategy," said Subaru VP of
 Marketing, Bill Cyphers.  "The All-Wheel Drive Impreza WRX provides a unique
 combination of power and control that is ideally suited for rally
 competition."
     "Prodrive is thrilled to be given the chance to bring our World Rally
 Championship experience to the U.S. Rally Series," said Hugh Chambers,
 Motorsports Director, Subaru Rally Team USA.  "There is no question that the
 United States is about to see a spectacular explosion of interest in rallying
 over the next few years.  In particular the youth market, or `PlayStation
 Generation,' just love it.  We hope to be the U.S. rally fan's favorite team."
 
     Impreza WRX, World Rally Proven
     No stranger to rally competition on some of the world's most grueling
 terrain, Subaru Impreza WRX models have captured three consecutive FIA World
 Rally Championship titles.  In fact, Subaru has more rally wins than any
 manufacturer over the past six seasons of the World Rally Championship and is
 the reigning champion in the SCCA ProRally Production GT class.  Subaru Rally
 Team USA recently swept the top spots at the 2001 SCCA Oregon Trail Rally in
 Tillamook, Ore., finishing first in the Open class, first place overall and
 first in Group N.
     In February 2001, Subaru forged a strategic partnership with the SCCA,
 enabling owners of the high-performance 2002 Subaru Impreza WRX models to
 receive a complimentary, one-year club membership.  The SCCA is the leading
 sanctioning body for professional and amateur road racing, rally and autocross
 events in the United States.  The partnership also designates Subaru as an
 "Official Supporter of the SCCA."
     For additional information on Subaru Impreza WRX, visit
 www.ImprezaWRX.com.  Starting April 27, follow all the news of Subaru Rally
 Team USA at www.rally.subaru.com.
 
     About Subaru of America, Inc.
     Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy
 Industries Ltd. of Japan.  Subaru pioneered the concept of the passenger
 car/sport-utility vehicle with the introduction of the Subaru Outback, the
 "World's First Sport Utility Wagon."  The Subaru Legacy is the best selling
 All-Wheel Drive car sold in America, based on the Polk Company retail
 registration statistics as of 12/31/00.
 
     Headquartered near Philadelphia, the company markets and distributes
 Subaru vehicles, parts and accessories through a network of 588 dealers across
 the United States.  All Legacy and Outback models sold in the United States
 are produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near
 Lafayette, Ind.  Over the past eight years, the company has seen its sales
 increase by nearly 100 percent thanks to its popular line of car-based sport
 utility vehicles, and is among the fastest growing brands in the automobile
 industry.
 
     CONTACT:  Rob Moran of Subaru of America, 856-488-3326, or
 rmoran@subaru.com.
 
 SOURCE  Subaru of America, Inc.