Subaru Posts Best March Total Sales Since 1986; - Total Sales Up 2% From March 2000; Impreza Sales Up 77% -

Apr 03, 2001, 01:00 ET from Subaru of America, Inc.

    CHERRY HILL, N.J., April 3 /PRNewswire/ -- Subaru of America, Inc. (SOA),
 a pioneer of crossover all-wheel drive vehicles designed for the active
 lifestyle, announced today its best March total sales result since 1986.
 Bolstered by strong sales of the 2002 Impreza model line, Subaru recorded a
 sales total of 14,530 units, a 2% increase from 2000 totals for the same
 period.
     The recently introduced '02 Impreza model line, which includes the
 turbocharged WRX, helped fuel total Impreza sales to 2,784 units, a 77%
 increase from March 2000 figures.  Subaru Impreza sedan and wagon models
 achieved increases of 236% and 21% respectively.  Subaru Legacy recorded a
 total of 7,266 units, a decrease of 10% from 2000 totals for the same period.
 Subaru Forester achieved a sales total of 4,480 units, also down slightly from
 March 2000 results of 4,635 units.
     "Both the automotive press and consumers are raving about the '02 Impreza
 model line, especially the 227 horsepower WRX," said Subaru of America, Inc.
 Executive Vice President, Fred Adcock.  "In fact, our dealers have been taking
 orders for WRX sedan and Sport wagon models since January.  Impreza WRX has
 helped to introduce a new group of performance buyers to the confidence and
 control of Subaru All-Wheel Drive."
     For additional information Subaru of America, Inc. and Subaru vehicles,
 visit the company's media web site at www.media.subaru.com.
 
     About Subaru of America, Inc.
     Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy
 Industries Ltd. of Japan.  Subaru pioneered the concept of the passenger
 car/sport-utility vehicle with the introduction of the Subaru Outback, the
 "World's First Sport Utility Wagon."  The Subaru Legacy is the best selling
 All-Wheel Drive car sold in America, based on the Polk Company retail
 registration statistics as of 12/31/00.
     Headquartered near Philadelphia, the company markets and distributes
 Subaru vehicles, parts and accessories through a network of 588 dealers across
 the United States.  All Legacy and Outback models sold in the United States
 are produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near
 Lafayette, Ind.  Over the past eight years, the company has seen its sales
 increase by nearly 100 percent thanks to its popular line of car-based sport
 utility vehicles, and is among the fastest growing brands in the automobile
 industry.
 
     CONTACT:  Rob Moran of Subaru of America, 856-488-3326, or
 rmoran@subaru.com.
 
 

SOURCE Subaru of America, Inc.
    CHERRY HILL, N.J., April 3 /PRNewswire/ -- Subaru of America, Inc. (SOA),
 a pioneer of crossover all-wheel drive vehicles designed for the active
 lifestyle, announced today its best March total sales result since 1986.
 Bolstered by strong sales of the 2002 Impreza model line, Subaru recorded a
 sales total of 14,530 units, a 2% increase from 2000 totals for the same
 period.
     The recently introduced '02 Impreza model line, which includes the
 turbocharged WRX, helped fuel total Impreza sales to 2,784 units, a 77%
 increase from March 2000 figures.  Subaru Impreza sedan and wagon models
 achieved increases of 236% and 21% respectively.  Subaru Legacy recorded a
 total of 7,266 units, a decrease of 10% from 2000 totals for the same period.
 Subaru Forester achieved a sales total of 4,480 units, also down slightly from
 March 2000 results of 4,635 units.
     "Both the automotive press and consumers are raving about the '02 Impreza
 model line, especially the 227 horsepower WRX," said Subaru of America, Inc.
 Executive Vice President, Fred Adcock.  "In fact, our dealers have been taking
 orders for WRX sedan and Sport wagon models since January.  Impreza WRX has
 helped to introduce a new group of performance buyers to the confidence and
 control of Subaru All-Wheel Drive."
     For additional information Subaru of America, Inc. and Subaru vehicles,
 visit the company's media web site at www.media.subaru.com.
 
     About Subaru of America, Inc.
     Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy
 Industries Ltd. of Japan.  Subaru pioneered the concept of the passenger
 car/sport-utility vehicle with the introduction of the Subaru Outback, the
 "World's First Sport Utility Wagon."  The Subaru Legacy is the best selling
 All-Wheel Drive car sold in America, based on the Polk Company retail
 registration statistics as of 12/31/00.
     Headquartered near Philadelphia, the company markets and distributes
 Subaru vehicles, parts and accessories through a network of 588 dealers across
 the United States.  All Legacy and Outback models sold in the United States
 are produced at the Subaru-Isuzu Automotive Inc. manufacturing plant near
 Lafayette, Ind.  Over the past eight years, the company has seen its sales
 increase by nearly 100 percent thanks to its popular line of car-based sport
 utility vehicles, and is among the fastest growing brands in the automobile
 industry.
 
     CONTACT:  Rob Moran of Subaru of America, 856-488-3326, or
 rmoran@subaru.com.
 
 SOURCE  Subaru of America, Inc.