Sun and BBC Technology Announce Global Business Relationship to Deliver Interactive and Streaming Media Solutions

Apr 23, 2001, 01:00 ET from Sun Microsystems, Inc.

    LAS VEGAS, NAB Conference, April 23 /PRNewswire Interactive News Release/
 -- Sun Microsystems Inc. (Nasdaq: SUNW) and BBC Technologies Inc. today
 announced a business relationship to help media, network and enterprise
 companies leverage their digital and legacy assets more effectively.  The
 relationship leverages the leading edge industry expertise in the BBC's new
 commercial subsidiary BBC Technology with Sun's established position in
 Enterprise, IP and Service Provider solutions.
     The joint solution will allow media and entertainment companies
 -- including broadcasters, broadband portals and 3G wireless operators -- to
 differentiate themselves by unlocking the potential of their content to
 provide high bandwidth IP based services like video streaming, video on demand
 and MP3 downloads.
     "This announcement highlights Sun as an important provider for the media
 and entertainment markets," said Philip Langsdale, CEO of BBC Technology, Inc.
 "Sun's systems will give our joint customers the industry-leading scalability
 and functionality they require.  Together, we will help companies realize new
 revenue streams by unlocking the potential of their media content."
     The BBC is known worldwide for its pioneering work with Digital Broadcast,
 High Volume Media Streaming and Interactive Television.  BBC Technology,
 launching as a commercial subsidiary of the BBC, has been formed to deliver
 solutions in these areas.  Both companies seek to leverage their core skills
 in media solutions tailored for broadcasters, traditional media companies,
 internet portals, IP service providers and 3rd Generation Wireless operators.
     "Together, our two companies will help customers in the IP services
 business define a digital media strategy which encompasses content creation,
 acquisition, storage and rights management," said Stephen McKenna, director
 for Media and Entertainment Industry sales, Sun Microsystems.  "Our
 relationship will meet the growing demands for digital media solutions that
 collaborate to the roll-out of broadband networks through cable modems, ADSL
 and 3G Wireless networks."
     The companies have previously worked together on the BBC's own websites
 http://www.bbc.co.uk and http://www.bbc.com.  The sites were designed and
 built by BBC Technology people and together they support the world's largest
 quantity of streamed rich media content.  BBC Online currently supports over
 12 million media streams per month.  Since its inception, the site has not
 gone down.
     Sun and BBC Technology are ideally suited to work together with BBC
 supplying innovative media products on Sun's industry standard platform.  The
 first customer projects as a result of the relationship are already underway
 in Europe and North America.
     BBC and Sun have worked together for a number of years with BBC being an
 early provider of interactive TV applications using the Java TV(TM) standard.
 The two companies are presently working on projects in media distribution and
 remote education.
     Both companies are exhibiting at the National Association of Broadcasters
 Show (NAB) at Las Vegas.  Sun Microsystems will be in booth #i7215, with
 BBC Technology in booth #i5931.
 
     About Sun Microsystems Inc.
     Since its inception in 1982, a singular vision -- "The Network Is The
 Computer(TM)" -- has propelled Sun Microsystems, Inc., to its position as a
 leading provider of industrial-strength hardware, software and services that
 power the Internet and allow companies worldwide to take their businesses to
 the Nth.  With $19.2 billion in annual revenues, Sun can be found in more than
 170 countries and on the World Wide Web at http://sun.com.
 
     About BBC Technology Ltd.
     BBC Technology Ltd began trading on March 31, 2001 and has been created to
 maximize the value of the BBC's unique experience in providing the
 technological backbone to complex UK and global broadcasting requirements.  It
 has been set up as a wholly BBC-owned commercial subsidiary in order to
 generate commercial revenue, while continuing to serve all the technological
 needs of the BBC's public service operations.  The company expects to be
 delivering revenue by 2004 that will be invested back in to BBC programming.
 It also aims to reduce the BBC's technical costs of broadcasting across all
 platforms by 30 per cent over the same period.  These objectives are in the
 context of the British government's challenge at the time of the last license
 fee settlement for the BBC to raise 1.1 billion by 2006 through savings,
 efficiencies and increased revenue.
     BBC Technology is able to draw on decades on engineering expertise,
 systems integration, IT and communications skills, including cutting edge
 innovation in digital transmission and broadcast systems control.  Employing
 around 1300 staff, BBC Technology has already secured significant contracts
 for media communications, Broadcast Network Control Systems and Consultancy
 & Projects with customers such as Fox Digital, DirecTV, Loral Cyberstar, TVNZ,
 BSkyB, UPC and RUV amongst others. BBC Technology's web site can be found at:
 www.bbctechnology.com.
 
     NOTE:  Sun, Sun Microsystems, the Sun logo, The Network Is The Computer,
 Java and Java TV are trademarks or registered trademarks of Sun Microsystems,
 Inc. in the United States and other countries.
 
     CONTACT:  Doron Aronson of Sun Microsystems, Inc., 408-517-5529, or
 doron.aronson@sun.com; or Eileen Phillips of BBC Technology Ltd.,
 001-646-425-1156.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X37855713
 
 

SOURCE Sun Microsystems, Inc.
    LAS VEGAS, NAB Conference, April 23 /PRNewswire Interactive News Release/
 -- Sun Microsystems Inc. (Nasdaq: SUNW) and BBC Technologies Inc. today
 announced a business relationship to help media, network and enterprise
 companies leverage their digital and legacy assets more effectively.  The
 relationship leverages the leading edge industry expertise in the BBC's new
 commercial subsidiary BBC Technology with Sun's established position in
 Enterprise, IP and Service Provider solutions.
     The joint solution will allow media and entertainment companies
 -- including broadcasters, broadband portals and 3G wireless operators -- to
 differentiate themselves by unlocking the potential of their content to
 provide high bandwidth IP based services like video streaming, video on demand
 and MP3 downloads.
     "This announcement highlights Sun as an important provider for the media
 and entertainment markets," said Philip Langsdale, CEO of BBC Technology, Inc.
 "Sun's systems will give our joint customers the industry-leading scalability
 and functionality they require.  Together, we will help companies realize new
 revenue streams by unlocking the potential of their media content."
     The BBC is known worldwide for its pioneering work with Digital Broadcast,
 High Volume Media Streaming and Interactive Television.  BBC Technology,
 launching as a commercial subsidiary of the BBC, has been formed to deliver
 solutions in these areas.  Both companies seek to leverage their core skills
 in media solutions tailored for broadcasters, traditional media companies,
 internet portals, IP service providers and 3rd Generation Wireless operators.
     "Together, our two companies will help customers in the IP services
 business define a digital media strategy which encompasses content creation,
 acquisition, storage and rights management," said Stephen McKenna, director
 for Media and Entertainment Industry sales, Sun Microsystems.  "Our
 relationship will meet the growing demands for digital media solutions that
 collaborate to the roll-out of broadband networks through cable modems, ADSL
 and 3G Wireless networks."
     The companies have previously worked together on the BBC's own websites
 http://www.bbc.co.uk and http://www.bbc.com.  The sites were designed and
 built by BBC Technology people and together they support the world's largest
 quantity of streamed rich media content.  BBC Online currently supports over
 12 million media streams per month.  Since its inception, the site has not
 gone down.
     Sun and BBC Technology are ideally suited to work together with BBC
 supplying innovative media products on Sun's industry standard platform.  The
 first customer projects as a result of the relationship are already underway
 in Europe and North America.
     BBC and Sun have worked together for a number of years with BBC being an
 early provider of interactive TV applications using the Java TV(TM) standard.
 The two companies are presently working on projects in media distribution and
 remote education.
     Both companies are exhibiting at the National Association of Broadcasters
 Show (NAB) at Las Vegas.  Sun Microsystems will be in booth #i7215, with
 BBC Technology in booth #i5931.
 
     About Sun Microsystems Inc.
     Since its inception in 1982, a singular vision -- "The Network Is The
 Computer(TM)" -- has propelled Sun Microsystems, Inc., to its position as a
 leading provider of industrial-strength hardware, software and services that
 power the Internet and allow companies worldwide to take their businesses to
 the Nth.  With $19.2 billion in annual revenues, Sun can be found in more than
 170 countries and on the World Wide Web at http://sun.com.
 
     About BBC Technology Ltd.
     BBC Technology Ltd began trading on March 31, 2001 and has been created to
 maximize the value of the BBC's unique experience in providing the
 technological backbone to complex UK and global broadcasting requirements.  It
 has been set up as a wholly BBC-owned commercial subsidiary in order to
 generate commercial revenue, while continuing to serve all the technological
 needs of the BBC's public service operations.  The company expects to be
 delivering revenue by 2004 that will be invested back in to BBC programming.
 It also aims to reduce the BBC's technical costs of broadcasting across all
 platforms by 30 per cent over the same period.  These objectives are in the
 context of the British government's challenge at the time of the last license
 fee settlement for the BBC to raise 1.1 billion by 2006 through savings,
 efficiencies and increased revenue.
     BBC Technology is able to draw on decades on engineering expertise,
 systems integration, IT and communications skills, including cutting edge
 innovation in digital transmission and broadcast systems control.  Employing
 around 1300 staff, BBC Technology has already secured significant contracts
 for media communications, Broadcast Network Control Systems and Consultancy
 & Projects with customers such as Fox Digital, DirecTV, Loral Cyberstar, TVNZ,
 BSkyB, UPC and RUV amongst others. BBC Technology's web site can be found at:
 www.bbctechnology.com.
 
     NOTE:  Sun, Sun Microsystems, the Sun logo, The Network Is The Computer,
 Java and Java TV are trademarks or registered trademarks of Sun Microsystems,
 Inc. in the United States and other countries.
 
     CONTACT:  Doron Aronson of Sun Microsystems, Inc., 408-517-5529, or
 doron.aronson@sun.com; or Eileen Phillips of BBC Technology Ltd.,
 001-646-425-1156.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X37855713
 
 SOURCE  Sun Microsystems, Inc.