Sun and TV Files Expand Existing Agreement to Provide European Market With Broadband Distribution Solutions

Companies Respond to the Needs of Content Providers, Internet Service

Providers and UMTS operators



Apr 23, 2001, 01:00 ET from Sun Microsystems, Inc.

    LAS VEGAS, NAB Conference, April 23 /PRNewswire Interactive News Release/
 -- Sun Microsystems, Inc. (Nasdaq: SUNW) and TV Files, a leading supplier of
 broadband systems and services, have signed a cooperation agreement to provide
 content providers, Internet Service Providers (ISPs), and corporations in the
 European market with solutions for the distribution of broadcast quality video
 and multimedia content.
     This agreement allows TV Files and Sun to offer a technologically advanced
 solution for bridging the divide inherent in the traditional point-to-point
 transmission model of the Internet.  It additionally satisfies the growing
 need to transmit broadcast quality video and multimedia content online via
 public networks and corporate Local Area Networks (LANs), by leveraging the
 enormous potential offered by broadband connections.  This innovative solution
 is based on TV Files' satellite IP multicast platform and on Sun's leading
 technological infrastructure.
     "The agreement with Sun represents a very positive step forward for all
 parties and opens the gates to authentic convergence between Internet and
 Television for the European marketplace," said Riccardo Colasanti, CEO of TV
 Files.  "Sun's systems will give our joint customers the industry-leading
 scalability and functionality they require."
     TV Files provides service applications -- such as video portals
 (Business-to-Consumer (B2C)), broadband networks, interactive business
 television, points of information for retail chains and public institutions,
 interactive news, webcasting services, interactive distance learning, and
 content distribution for advertising -- to vertical markets.
     TV Files integrates a proprietary software platform based on Internet
 protocols with its own broadband network.  The company supplies all systems
 and services for the editing, encoding, storage, data management, and
 multi-point delivery of multimedia content and broadcast quality video.
     TV Files offers its industry proven technology to integrate with Sun's
 technological platform to assure the maximum efficiency of the system.  The
 operative system is flexible and reliable, and will utilize Sun's high-end and
 mid-range servers, workstations, and StorEdge systems for intelligent storage
 and the management of data.  TV Files' solution on Sun's platform allows the
 satellite IP multicast transmission of multimedia content and broadcast
 quality video to 'edge servers' installed at POPs of the Internet Service
 Providers or directly at corporate LANs.  The second portion of the path
 remains point-to-point, thus allowing interaction.
     "We recognized the great opportunity of having a business relationship
 with TV Files," said Stephen McKenna, director for Media and Entertainment
 Industry sales, Sun Microsystems.  "The agreement will utilize the
 functionality of TV Files' technologies and the simplicity with which they
 are integrated with complex environments of multimedia asset management and,
 particularly, with Sun's MediaCentral systems."
     Both companies are exhibiting at the National Association of Broadcasters
 Show (NAB) at Las Vegas.  Sun Microsystems will be in booth #i7215.
 
     About Sun Microsystems, Inc.
     Since its inception in 1982, a singular vision -- "The Network Is The
 Computer(TM)" -- has propelled Sun Microsystems, Inc., to its position as a
 leading provider of industrial-strength hardware, software and services that
 power the Internet and allow companies worldwide to take their businesses to
 the Nth.  With $19.2 billion in annual revenues, Sun can be found in more than
 170 countries and on the World Wide Web at http://sun.com.
 
     About TV Files
     TV Files (www.tvfiles.com) addresses its offerings to Content providers,
 to Internet Service Providers, to television networks and to companies that
 plan to promote their products on the web by means of elaborated multimedia
 content. By the end of the year the company will add offices in London, Paris,
 Amsterdam and Cologne to its present ones in Rome, Los Angeles and New York.
 
     NOTE:  Sun, Sun Microsystems, the Sun logo, The Network Is The Computer,
 Java, JavaTV, StorEdge, and iPlanet are trademarks or registered trademarks of
 Sun Microsystems, Inc. in the United States and other countries.
 
     CONTACT:  Doron Aronson of Sun Microsystems, Inc., 408-517-5529, or
 doron.aronson@sun.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X42315846
 
 

SOURCE Sun Microsystems, Inc.
    LAS VEGAS, NAB Conference, April 23 /PRNewswire Interactive News Release/
 -- Sun Microsystems, Inc. (Nasdaq: SUNW) and TV Files, a leading supplier of
 broadband systems and services, have signed a cooperation agreement to provide
 content providers, Internet Service Providers (ISPs), and corporations in the
 European market with solutions for the distribution of broadcast quality video
 and multimedia content.
     This agreement allows TV Files and Sun to offer a technologically advanced
 solution for bridging the divide inherent in the traditional point-to-point
 transmission model of the Internet.  It additionally satisfies the growing
 need to transmit broadcast quality video and multimedia content online via
 public networks and corporate Local Area Networks (LANs), by leveraging the
 enormous potential offered by broadband connections.  This innovative solution
 is based on TV Files' satellite IP multicast platform and on Sun's leading
 technological infrastructure.
     "The agreement with Sun represents a very positive step forward for all
 parties and opens the gates to authentic convergence between Internet and
 Television for the European marketplace," said Riccardo Colasanti, CEO of TV
 Files.  "Sun's systems will give our joint customers the industry-leading
 scalability and functionality they require."
     TV Files provides service applications -- such as video portals
 (Business-to-Consumer (B2C)), broadband networks, interactive business
 television, points of information for retail chains and public institutions,
 interactive news, webcasting services, interactive distance learning, and
 content distribution for advertising -- to vertical markets.
     TV Files integrates a proprietary software platform based on Internet
 protocols with its own broadband network.  The company supplies all systems
 and services for the editing, encoding, storage, data management, and
 multi-point delivery of multimedia content and broadcast quality video.
     TV Files offers its industry proven technology to integrate with Sun's
 technological platform to assure the maximum efficiency of the system.  The
 operative system is flexible and reliable, and will utilize Sun's high-end and
 mid-range servers, workstations, and StorEdge systems for intelligent storage
 and the management of data.  TV Files' solution on Sun's platform allows the
 satellite IP multicast transmission of multimedia content and broadcast
 quality video to 'edge servers' installed at POPs of the Internet Service
 Providers or directly at corporate LANs.  The second portion of the path
 remains point-to-point, thus allowing interaction.
     "We recognized the great opportunity of having a business relationship
 with TV Files," said Stephen McKenna, director for Media and Entertainment
 Industry sales, Sun Microsystems.  "The agreement will utilize the
 functionality of TV Files' technologies and the simplicity with which they
 are integrated with complex environments of multimedia asset management and,
 particularly, with Sun's MediaCentral systems."
     Both companies are exhibiting at the National Association of Broadcasters
 Show (NAB) at Las Vegas.  Sun Microsystems will be in booth #i7215.
 
     About Sun Microsystems, Inc.
     Since its inception in 1982, a singular vision -- "The Network Is The
 Computer(TM)" -- has propelled Sun Microsystems, Inc., to its position as a
 leading provider of industrial-strength hardware, software and services that
 power the Internet and allow companies worldwide to take their businesses to
 the Nth.  With $19.2 billion in annual revenues, Sun can be found in more than
 170 countries and on the World Wide Web at http://sun.com.
 
     About TV Files
     TV Files (www.tvfiles.com) addresses its offerings to Content providers,
 to Internet Service Providers, to television networks and to companies that
 plan to promote their products on the web by means of elaborated multimedia
 content. By the end of the year the company will add offices in London, Paris,
 Amsterdam and Cologne to its present ones in Rome, Los Angeles and New York.
 
     NOTE:  Sun, Sun Microsystems, the Sun logo, The Network Is The Computer,
 Java, JavaTV, StorEdge, and iPlanet are trademarks or registered trademarks of
 Sun Microsystems, Inc. in the United States and other countries.
 
     CONTACT:  Doron Aronson of Sun Microsystems, Inc., 408-517-5529, or
 doron.aronson@sun.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X42315846
 
 SOURCE  Sun Microsystems, Inc.