Sun Microsystems and Artesia Technologies Work Together to Deliver Digital Media Infrastructure for WGBH

Boston-based Public Broadcasting Station Pilots Artesia Technologies'

TEAMS as Its System-wide Digital Asset Management Platform



Apr 23, 2001, 01:00 ET from Sun Microsystems, Inc.

    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- Artesia
 Technologies and Sun Microsystems, Inc. (Nasdaq: SUNW) announced today that
 they are working together to deliver a new digital media infrastructure for
 WGBH supporting the public broadcasting station's television, radio and Web
 programming efforts. After an extensive review of available digital asset
 management software solutions, WGBH selected Artesia's TEAMS for a pilot
 program that will develop a system-wide framework for the creation of enhanced
 digital broadcasting, including new forms of rich media-based, interactive
 programming. The TEAMS pilot also addresses another of the project's goals,
 which is to more efficiently produce multiple varieties of content from a
 single set of assets, including television and radio programming, IMAX films,
 rich media Web sites, books and promotional material, for multichannel
 distribution to a variety of devices.
     The software will be running on a combination of Sun(TM) servers, Sun's
 StorEdge(TM) T3 array, Sun StorEdge network FC switches and the Solaris(TM)
 Operating Environment, which will provide WGBH with a high-performance storage
 area network (SAN) that is scalable and reliable to meet the station's
 evolving needs.
     Given the exponential growth projected for the amount of digital media
 under management, broadcasters like WGBH face a critical need for proven
 architecture that will allow them to effectively access, manage and deploy
 vast arrays of rich media. The proven combination of TEAMS with the robust Sun
 storage area network lets such organizations create a single repository with
 centralized, secure, Web-based access to all of their assets. Specific
 applications available within TEAMS can be used to reformat assets from one
 type to another, to bring various asset types together to form new interactive
 media for digital broadcasting and streaming media applications, and to create
 offline edits from the desktop.
     "At Sun Microsystems, we're committed to helping broadcasters and other
 media companies digitally manage, store and deliver their media assets," said
 Bill Correll, group manager for Digital Media and Broadband at Sun
 Microsystems Inc. "By working closely with best-in-class solution providers
 like Artesia, we can provide WGBH and other mutual customers a reliable,
 scalable, cost-effective server and storage platform to support digital
 broadcasting and interactive programming."
     "WGBH understands the importance of delivering richer experiences across
 multiple channels and the subsequent challenges this offers for budgets and
 reputations alike," said Scott Bowen, president and COO for Artesia
 Technologies. "They clearly recognize the strengths of digital asset
 management in addressing these issues, and they've concluded that our proven
 success in meeting the needs of the world's most demanding media companies
 makes us an ideal match for WGBH. Based on the long-term success of our
 relationship with Sun, we're delighted to be working with them in ensuring
 that such important WGBH cultural assets as The American Experience and ZOOM,
 to name just a few, can be enjoyed in a number of new and exciting ways."
 
     About Artesia Technologies
     Artesia Technologies is a market leader in enterprise Digital Asset
 Management (DAM). Artesia's core product, TEAMS, enables organizations to
 capture, manage, and dynamically re-express valuable rich-media assets
 -- video, audio, images, graphics, and text -- and leverage them to exploit
 new business opportunities requiring targeted delivery of rich media.  In
 addition, TEAMS' open API and support for industry standards such as Java,
 CORBA, and XML, enable the creation of enterprise-scale solutions.
     Artesia's blue ribbon customers include thought leaders as impressive and
 diverse as Time Warner Trade Publishing, General Motors, Random House, Herman
 Miller, The FeedRoom, Stanford University and many more. TEAMS is a recipient
 for the second consecutive year of the prestigious Crossroads 2001 A-List
 Award within the "Management and Reuse of Multimedia Assets" category and the
 software was also recognized by the Seybold Report on Internet Publishing with
 the editor's "Hot Pick" following its most recent release.
     For additional information on Artesia Technologies, please visit
 www.artesia.com.
 
     About Sun Microsystems, Inc.
     Since its inception in 1982, a singular vision -- "The Network Is The
 Computer"(TM) -- has propelled Sun Microsystems, Inc. to its position as a
 leading provider of industrial-strength hardware, software and services that
 power the Internet and allow companies worldwide to take their businesses to
 the nth.  With $19.2 billion in annual revenues, Sun can be found in more than
 170 countries and on the World Wide Web at http://sun.com .
 
     About WGBH
     WGBH Boston is America's preeminent public broadcasting producer. More
 than one-third of PBS's prime-time lineup and companion Web content as well as
 many public radio favorites are produced by WGBH. The station is also a
 pioneer in educational multimedia and in access technologies for people with
 disabilities. Since its establishment in 1951, WGBH has been recognized with
 hundreds of honors, including Emmys, Peabodys, duPont-Columbia Awards and two
 Oscars.
     For more information about WGBH, visit www.wgbh.org.
 
     NOTE:  Artesia and TEAMS are trademarks of Artesia Technologies.  Sun, Sun
 Microsystems, the Sun Logo, Solaris and StorEdge are trademarks or registered
 trademarks of Sun Microsystems, Inc. in the United States and other countries.
 All other names are the property of their respective trademark holders.
 
     CONTACT:  Brian Hedquist of Artesia Technologies, 301-548-4044, or
 Brian.Hedquist@Artesia.com; or John Conley of Ogilvy Public Relations
 Worldwide, 202-452-9524, or John.Conley@OgilvyPR.com, for Artesia
 Technologies; or Ingrid Kambe of Sun Microsystems, Inc., 650-786-3471, or
 Ingrid.Kambe@sun.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X67739557
 
 

SOURCE Sun Microsystems, Inc.
    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- Artesia
 Technologies and Sun Microsystems, Inc. (Nasdaq: SUNW) announced today that
 they are working together to deliver a new digital media infrastructure for
 WGBH supporting the public broadcasting station's television, radio and Web
 programming efforts. After an extensive review of available digital asset
 management software solutions, WGBH selected Artesia's TEAMS for a pilot
 program that will develop a system-wide framework for the creation of enhanced
 digital broadcasting, including new forms of rich media-based, interactive
 programming. The TEAMS pilot also addresses another of the project's goals,
 which is to more efficiently produce multiple varieties of content from a
 single set of assets, including television and radio programming, IMAX films,
 rich media Web sites, books and promotional material, for multichannel
 distribution to a variety of devices.
     The software will be running on a combination of Sun(TM) servers, Sun's
 StorEdge(TM) T3 array, Sun StorEdge network FC switches and the Solaris(TM)
 Operating Environment, which will provide WGBH with a high-performance storage
 area network (SAN) that is scalable and reliable to meet the station's
 evolving needs.
     Given the exponential growth projected for the amount of digital media
 under management, broadcasters like WGBH face a critical need for proven
 architecture that will allow them to effectively access, manage and deploy
 vast arrays of rich media. The proven combination of TEAMS with the robust Sun
 storage area network lets such organizations create a single repository with
 centralized, secure, Web-based access to all of their assets. Specific
 applications available within TEAMS can be used to reformat assets from one
 type to another, to bring various asset types together to form new interactive
 media for digital broadcasting and streaming media applications, and to create
 offline edits from the desktop.
     "At Sun Microsystems, we're committed to helping broadcasters and other
 media companies digitally manage, store and deliver their media assets," said
 Bill Correll, group manager for Digital Media and Broadband at Sun
 Microsystems Inc. "By working closely with best-in-class solution providers
 like Artesia, we can provide WGBH and other mutual customers a reliable,
 scalable, cost-effective server and storage platform to support digital
 broadcasting and interactive programming."
     "WGBH understands the importance of delivering richer experiences across
 multiple channels and the subsequent challenges this offers for budgets and
 reputations alike," said Scott Bowen, president and COO for Artesia
 Technologies. "They clearly recognize the strengths of digital asset
 management in addressing these issues, and they've concluded that our proven
 success in meeting the needs of the world's most demanding media companies
 makes us an ideal match for WGBH. Based on the long-term success of our
 relationship with Sun, we're delighted to be working with them in ensuring
 that such important WGBH cultural assets as The American Experience and ZOOM,
 to name just a few, can be enjoyed in a number of new and exciting ways."
 
     About Artesia Technologies
     Artesia Technologies is a market leader in enterprise Digital Asset
 Management (DAM). Artesia's core product, TEAMS, enables organizations to
 capture, manage, and dynamically re-express valuable rich-media assets
 -- video, audio, images, graphics, and text -- and leverage them to exploit
 new business opportunities requiring targeted delivery of rich media.  In
 addition, TEAMS' open API and support for industry standards such as Java,
 CORBA, and XML, enable the creation of enterprise-scale solutions.
     Artesia's blue ribbon customers include thought leaders as impressive and
 diverse as Time Warner Trade Publishing, General Motors, Random House, Herman
 Miller, The FeedRoom, Stanford University and many more. TEAMS is a recipient
 for the second consecutive year of the prestigious Crossroads 2001 A-List
 Award within the "Management and Reuse of Multimedia Assets" category and the
 software was also recognized by the Seybold Report on Internet Publishing with
 the editor's "Hot Pick" following its most recent release.
     For additional information on Artesia Technologies, please visit
 www.artesia.com.
 
     About Sun Microsystems, Inc.
     Since its inception in 1982, a singular vision -- "The Network Is The
 Computer"(TM) -- has propelled Sun Microsystems, Inc. to its position as a
 leading provider of industrial-strength hardware, software and services that
 power the Internet and allow companies worldwide to take their businesses to
 the nth.  With $19.2 billion in annual revenues, Sun can be found in more than
 170 countries and on the World Wide Web at http://sun.com .
 
     About WGBH
     WGBH Boston is America's preeminent public broadcasting producer. More
 than one-third of PBS's prime-time lineup and companion Web content as well as
 many public radio favorites are produced by WGBH. The station is also a
 pioneer in educational multimedia and in access technologies for people with
 disabilities. Since its establishment in 1951, WGBH has been recognized with
 hundreds of honors, including Emmys, Peabodys, duPont-Columbia Awards and two
 Oscars.
     For more information about WGBH, visit www.wgbh.org.
 
     NOTE:  Artesia and TEAMS are trademarks of Artesia Technologies.  Sun, Sun
 Microsystems, the Sun Logo, Solaris and StorEdge are trademarks or registered
 trademarks of Sun Microsystems, Inc. in the United States and other countries.
 All other names are the property of their respective trademark holders.
 
     CONTACT:  Brian Hedquist of Artesia Technologies, 301-548-4044, or
 Brian.Hedquist@Artesia.com; or John Conley of Ogilvy Public Relations
 Worldwide, 202-452-9524, or John.Conley@OgilvyPR.com, for Artesia
 Technologies; or Ingrid Kambe of Sun Microsystems, Inc., 650-786-3471, or
 Ingrid.Kambe@sun.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X67739557
 
 SOURCE  Sun Microsystems, Inc.