Sun Microsystems and Creative Offer Next Generation Audio Products for Sun Workstations and Servers

New Cards Offer High Quality Audio for Digital Content Creation, Streaming

Media, Visual Simulation, Technical and Commercial Markets



Apr 23, 2001, 01:00 ET from Sun Microsystems, Inc.

    LAS VEGAS, NAB Conference, April 23 /PRNewswire Interactive News Release/
 -- Sun Microsystems Inc. (Nasdaq: SUNW) announced today plans to offer two new
 sound cards that should provide unprecedented levels of audio for added
 multimedia capabilities on all of its PCI-equipped Sun workstations and
 servers.
     Creative(R) (Nasdaq: CREAF), the world leader in multimedia and
 computer-based sound, and its wholly owned subsidiary, E-MU Systems, Inc.,
 developed both new cards using their latest DSP chip, the EMU8020(TM) digital
 signal processor, to provide the most advanced audio processing available on
 Sun(TM) systems. Users of PCI-equipped Sun workstations and servers can use
 the new audio cards to produce, record and playback CD-quality sound.
     "Sun customers in digital content creation, streaming media and technical
 markets require the high quality audio capabilities offered by these new
 cards, combined with the balanced architecture of our 64-bit Solaris(TM)
 Operating Environment and UltraSPARC architecture," said Fred Kohout, Director
 of Marketing of Sun's Technical Market Products Group. "We're investing in
 these markets to provide solutions for the ever-increasing requirements of
 content creators and to enable the explosive growth of web-based content."
     "Creative and E-MU are excited to offer our cutting-edge technology to the
 Sun marketplace," commented Don Scott, President and CEO of E-MU Systems, Inc.
 "Our advanced audio card technology coupled with Sun's high-performance
 systems will offer customers an unbeatable combination of high-performance
 audio and high-performance computing."
     The Creative Sound Blaster(R) for Solaris Ultra is a high performance card
 for the general user. Priced at US$149, it features stereo inputs and outputs,
 along with a microphone input. It is compatible with all stereo Cambridge
 SoundWorks speaker systems.
     The Creative Sound Blaster for Solaris Ultra PRO, priced at US$399, is a
 professional-quality card with digital stereo inputs and outputs for
 connection to audio mixers, amplifiers or other professional audio gear.  Both
 cards are expected to be available in late May from Authorized Sun Resellers
 or via the web at http://sun.emu.com .
     "The Creative Labs and E-MU audio cards on Sun products validate that
 high-quality audio is required in all markets and price points, from
 traditional entertainment to visual simulation in manufacturing," said
 Samuel Turcotte, Senior Segment Manager of Digital Media at Sun Microsystems.
 
     KEY FEATURES AND BENEFITS
     -- Both the Ultra and Ultra PRO cards feature the EMU8020 advanced audio
        processor, providing superior audio quality with advanced effects with
        its patented 8-point interpolation.
     -- Both cards leverage core Sun technologies, including Java(TM), Java
        Sound, Java Media Framework, and underlying audio support to help
        ensure compatibility across all Sun product lines.  Compatible with the
        Solaris 8 Operating Environment.
     -- High quality stereo outputs for connection to Cambridge SoundWorks
        amplified speakers, audio mixers, amplifiers, routers, or other audio
        gear.
     -- High quality stereo inputs for recording from external audio equipment.
     -- Analog and digital header connectors for internal connection to CD-ROM
        or DVD-ROM drives.
     -- Both cards feature high quality audio recording and playback for Sun
        systems, with 20-bit converters on the Ultra PRO, and 16-bit converters
        on the Ultra card.  Both cards offer substantially improved performance
        over the on-board 8 bit audio systems.
     -- The EMU8020 chip features the ability to add audio effects to multiple
        sound streams or objects simultaneously, such as reverb, pitch changing
        and equalization.  This allows improved 3D effects for use in audio
        spatial simulation.  The flexible audio bus routing architecture allows
        for processing up to 64 independent channels of audio simultaneously.
     -- The EMU8020's advanced sample rate converter allows remarkably
        high-quality, real-time sample rate conversion for any sample rate from
        16 kHz to 96 kHz.
     -- The Ultra PRO card supports AC3 audio input and output via the S/PDIF
        digital I/O connection, enabling host-based encoding and decoding of
        multichannel audio.  Additionally, the AC3 pass through input allows
        AC3 encoded audio to be recorded by a Sun workstation or server with no
        modification to the encrypted data.
 
     Additional advanced features of these sound cards, such as real-time
 digital audio effects, multi-channel mixing, support for surround sound, and
 SoundFont based sampling are expected to be made available with future
 software releases.
 
     ABOUT SUN MICROSYSTEMS, INC.
     About Sun Microsystems, Inc.  Since its inception in 1982, a singular
 vision -- "The Network Is The Computer"(TM) -- has propelled Sun Microsystems,
 Inc., to its position as a leading provider of industrial-strength hardware,
 software and services that power the Internet and allow companies worldwide to
 take their businesses to the nth.  With $19.2 billion in annual revenues, Sun
 can be found in more than 170 countries and on the World Wide Web at
 http://sun.com .
 
     ABOUT CREATIVE LABS
     Creative is the worldwide leader in digital entertainment products for the
 personal computer and the Internet.  Famous for its Sound Blaster line of
 audio cards and for launching the multimedia revolution, Creative is now
 driving digital entertainment on the PC platform with products like its highly
 acclaimed NOMAD Jukebox.  The company's innovative hardware, proprietary
 technology, applications and services leverage the Internet, enabling
 consumers to experience high-quality digital entertainment anytime, anywhere.
 www.creative.com
 
     ABOUT E-MU SYSTEMS
     Founded in 1972, E-MU Systems Inc. is a premier supplier of digital audio
 and music products based on digital sampling technology for professional
 musicians, sound designers, composers and audio engineers worldwide.  Acquired
 in 1993 by Creative Technology of Singapore, E-MU SYSTEMS is a wholly owned
 subsidiary.  Found in some of the world's finest studios and on tour with top
 name acts worldwide, E-MU SYSTEMS provides Creative Magic for the Arts. Visit
 our Web site at www.emu.com.
 
     NOTE:  Sun, Sun Microsystems, the Sun Logo, Solaris, Java, and The Network
 Is The Computer are trademarks or registered trademarks of Sun Microsystems,
 Inc. in the United States and other countries.  All SPARC trademarks are used
 under license and are trademarks or registered trademarks of SPARC
 International, Inc. in the United States and other countries.  Products
 bearing SPARC trademarks are based upon an architecture developed by Sun
 Mircrosystems, Inc.  The Creative logo and Sound Blaster are registered
 trademarks of Creative Technology Ltd. in the United States and other
 countries.  E-MU, SoundFont, and the SoundFont logo are registered trademarks
 and EMU8020 is a trademark of E-MU Systems, Inc. in the United States and
 other countries.
 
     CONTACT:  Frank E. Smith of Sun Microsystems Inc., 650-786-7215, or
 franke.smith@sun.com; or Kristin Muff of Eastwick Communications,
 650-480-4024, or kristin.muff@eastwick.com, for Sun Microsystems Inc.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X42722213
 
 

SOURCE Sun Microsystems, Inc.
    LAS VEGAS, NAB Conference, April 23 /PRNewswire Interactive News Release/
 -- Sun Microsystems Inc. (Nasdaq: SUNW) announced today plans to offer two new
 sound cards that should provide unprecedented levels of audio for added
 multimedia capabilities on all of its PCI-equipped Sun workstations and
 servers.
     Creative(R) (Nasdaq: CREAF), the world leader in multimedia and
 computer-based sound, and its wholly owned subsidiary, E-MU Systems, Inc.,
 developed both new cards using their latest DSP chip, the EMU8020(TM) digital
 signal processor, to provide the most advanced audio processing available on
 Sun(TM) systems. Users of PCI-equipped Sun workstations and servers can use
 the new audio cards to produce, record and playback CD-quality sound.
     "Sun customers in digital content creation, streaming media and technical
 markets require the high quality audio capabilities offered by these new
 cards, combined with the balanced architecture of our 64-bit Solaris(TM)
 Operating Environment and UltraSPARC architecture," said Fred Kohout, Director
 of Marketing of Sun's Technical Market Products Group. "We're investing in
 these markets to provide solutions for the ever-increasing requirements of
 content creators and to enable the explosive growth of web-based content."
     "Creative and E-MU are excited to offer our cutting-edge technology to the
 Sun marketplace," commented Don Scott, President and CEO of E-MU Systems, Inc.
 "Our advanced audio card technology coupled with Sun's high-performance
 systems will offer customers an unbeatable combination of high-performance
 audio and high-performance computing."
     The Creative Sound Blaster(R) for Solaris Ultra is a high performance card
 for the general user. Priced at US$149, it features stereo inputs and outputs,
 along with a microphone input. It is compatible with all stereo Cambridge
 SoundWorks speaker systems.
     The Creative Sound Blaster for Solaris Ultra PRO, priced at US$399, is a
 professional-quality card with digital stereo inputs and outputs for
 connection to audio mixers, amplifiers or other professional audio gear.  Both
 cards are expected to be available in late May from Authorized Sun Resellers
 or via the web at http://sun.emu.com .
     "The Creative Labs and E-MU audio cards on Sun products validate that
 high-quality audio is required in all markets and price points, from
 traditional entertainment to visual simulation in manufacturing," said
 Samuel Turcotte, Senior Segment Manager of Digital Media at Sun Microsystems.
 
     KEY FEATURES AND BENEFITS
     -- Both the Ultra and Ultra PRO cards feature the EMU8020 advanced audio
        processor, providing superior audio quality with advanced effects with
        its patented 8-point interpolation.
     -- Both cards leverage core Sun technologies, including Java(TM), Java
        Sound, Java Media Framework, and underlying audio support to help
        ensure compatibility across all Sun product lines.  Compatible with the
        Solaris 8 Operating Environment.
     -- High quality stereo outputs for connection to Cambridge SoundWorks
        amplified speakers, audio mixers, amplifiers, routers, or other audio
        gear.
     -- High quality stereo inputs for recording from external audio equipment.
     -- Analog and digital header connectors for internal connection to CD-ROM
        or DVD-ROM drives.
     -- Both cards feature high quality audio recording and playback for Sun
        systems, with 20-bit converters on the Ultra PRO, and 16-bit converters
        on the Ultra card.  Both cards offer substantially improved performance
        over the on-board 8 bit audio systems.
     -- The EMU8020 chip features the ability to add audio effects to multiple
        sound streams or objects simultaneously, such as reverb, pitch changing
        and equalization.  This allows improved 3D effects for use in audio
        spatial simulation.  The flexible audio bus routing architecture allows
        for processing up to 64 independent channels of audio simultaneously.
     -- The EMU8020's advanced sample rate converter allows remarkably
        high-quality, real-time sample rate conversion for any sample rate from
        16 kHz to 96 kHz.
     -- The Ultra PRO card supports AC3 audio input and output via the S/PDIF
        digital I/O connection, enabling host-based encoding and decoding of
        multichannel audio.  Additionally, the AC3 pass through input allows
        AC3 encoded audio to be recorded by a Sun workstation or server with no
        modification to the encrypted data.
 
     Additional advanced features of these sound cards, such as real-time
 digital audio effects, multi-channel mixing, support for surround sound, and
 SoundFont based sampling are expected to be made available with future
 software releases.
 
     ABOUT SUN MICROSYSTEMS, INC.
     About Sun Microsystems, Inc.  Since its inception in 1982, a singular
 vision -- "The Network Is The Computer"(TM) -- has propelled Sun Microsystems,
 Inc., to its position as a leading provider of industrial-strength hardware,
 software and services that power the Internet and allow companies worldwide to
 take their businesses to the nth.  With $19.2 billion in annual revenues, Sun
 can be found in more than 170 countries and on the World Wide Web at
 http://sun.com .
 
     ABOUT CREATIVE LABS
     Creative is the worldwide leader in digital entertainment products for the
 personal computer and the Internet.  Famous for its Sound Blaster line of
 audio cards and for launching the multimedia revolution, Creative is now
 driving digital entertainment on the PC platform with products like its highly
 acclaimed NOMAD Jukebox.  The company's innovative hardware, proprietary
 technology, applications and services leverage the Internet, enabling
 consumers to experience high-quality digital entertainment anytime, anywhere.
 www.creative.com
 
     ABOUT E-MU SYSTEMS
     Founded in 1972, E-MU Systems Inc. is a premier supplier of digital audio
 and music products based on digital sampling technology for professional
 musicians, sound designers, composers and audio engineers worldwide.  Acquired
 in 1993 by Creative Technology of Singapore, E-MU SYSTEMS is a wholly owned
 subsidiary.  Found in some of the world's finest studios and on tour with top
 name acts worldwide, E-MU SYSTEMS provides Creative Magic for the Arts. Visit
 our Web site at www.emu.com.
 
     NOTE:  Sun, Sun Microsystems, the Sun Logo, Solaris, Java, and The Network
 Is The Computer are trademarks or registered trademarks of Sun Microsystems,
 Inc. in the United States and other countries.  All SPARC trademarks are used
 under license and are trademarks or registered trademarks of SPARC
 International, Inc. in the United States and other countries.  Products
 bearing SPARC trademarks are based upon an architecture developed by Sun
 Mircrosystems, Inc.  The Creative logo and Sound Blaster are registered
 trademarks of Creative Technology Ltd. in the United States and other
 countries.  E-MU, SoundFont, and the SoundFont logo are registered trademarks
 and EMU8020 is a trademark of E-MU Systems, Inc. in the United States and
 other countries.
 
     CONTACT:  Frank E. Smith of Sun Microsystems Inc., 650-786-7215, or
 franke.smith@sun.com; or Kristin Muff of Eastwick Communications,
 650-480-4024, or kristin.muff@eastwick.com, for Sun Microsystems Inc.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X42722213
 
 SOURCE  Sun Microsystems, Inc.