Survey Shows Canadians Shop Thrift Stores for Good Deals, Unique Finds & Sustainability

Value Village Thrift Store Reveals Shopping Trends in Time for Back-to-School and Thrift Shop Day on August 17

Aug 10, 2015, 09:16 ET from Value Village

BELLEVUE, Wash., Aug. 10, 2015 /PRNewswire/ -- While many consumers around the world celebrate thrift shopping every day, Value Village thrift stores today released results from the second-annual Shopping Survey* in advance of National Thrift Shop Day on August 17. Today's "thrifters" aren't shopping thrift out of necessity; 76 percent of Canadians are choosing thrift with the top two reasons being that it's cost-effective and feels like a treasure hunt. The new data about Canadians' shopping behaviors also highlights:  

  • Good Deals: 79 percent of Canadians agree that it's important that they get a good deal or value on the items they buy.
  • Unique Finds: 36 percent of Canadians place importance on finding unique items for their wardrobes or homes.
  • Sustainability: 80 percent of Canadians prioritize the environment in their lifestyle or shopping habits, and 72 percent feel it's essential that they recycle.

Rewarding Recycling
A higher percentage of thrift shoppers prioritize buying sustainable or recycled products as compared to those that do not shop thrift (53 percent versus 40 percent), and a higher percentage also try to purchase items made by companies who are environmentally conscious (42 percent versus 30 percent). By donating to Value Village's local nonprofit partners at Community Donation Centres located at their stores, consumers are not only recycling their goods and keeping them out of landfills, but they're also supporting a local nonprofit in their community.

Back to School on a Budget
As September approaches, saving time and money is on the minds of parents across the nation. Nearly four in five Canadian parents (77 percent) parents have visited thrift stores and 48 percent of parents would be most likely to shop at a thrift store for clothing or shoes this back-to-school season. Value Village offers savings between 70 and 90 percent compared to other full-price and discount retailers. Because 99.5 percent of items at Value Village are priced below $9.99 in the kids section, a full wardrobe for kids can easily be purchased for $100 or less.

Additional Survey Findings

  • Frequent Thrifters: The survey results show that close to 80 percent of Canadian respondents have shopped at thrift stores, and 33 percent of Canadian thrift shoppers visit thrift stores at least monthly.
  • Everyday Value: While the majority of Canadians prioritize good deals when they shop (79 percent), many are actually growing tired of the extra work often involved with saving money on the items they want.  Since last year, Canadians are less likely to clip coupons (39 percent versus 42 percent) and regularly look out for sales (54 percent versus 64 percent).
  • Savvy Shoppers: Thrifters tend to exhibit smarter shopping behaviors than those who have yet to take advantage of thrift stores like Value Village. Almost half of Canadian thrift store shoppers (49 percent) try to stick to a budget when shopping, compared to only 33 percent of those who have never shopped at a thrift store.
  • Beyond the Clothing Racks: Almost three in four (74 percent) of Canadian thrifters have visited thrift stores to buy something related to entertainment or hobbies—specifically, books, toys or games, movies, electronics, music, crafting supplies and sports equipment. Almost as many (67 percent) have purchased furniture or some common home items from a thrift shop.
  • Shopping with the Stars: If given the difficult choice, Canadian women would most want to spend the day shopping with Kate Middleton (38 percent), while men would most enjoy hitting the racks with Neil Patrick Harris (26 percent) or Justin Timberlake (22 percent).

"Shopping at Value Village offers shoppers good deals on unique fashion, accessories and home decor— and makes the process fun," said Savers and Value Village's chief marketing officer, Karin Koonings. "We look forward to celebrating Value Village, the 'world's greatest thrift shop' with our community of new and loyal thrift shoppers on National Thrift Shop Day, August 17."

The Savers family of thrift stores, which includes Value Village, boasts a department store-like experience that brings together the great deals and one-of-a-kind finds shoppers want. With more than 100,000 items on the sales floor and thousands of new items added every day, shoppers know they can stay under budget by shopping at Value Village, allowing them to explore the possibilities of fashion, home décor and more, like never before.  

In celebration of National Thrift Shop Day, Value Village stores nationwide will host a one-day sale on August 17 where thrift shoppers can save 50 percent on all clothing, shoes, accessories and bed & bath items. Shoppers looking for the ultimate thriftspiration can connect with Value Village by visiting, @SaversVVillage on Twitter, @ValueVillage_thrift on Instagram and Also, in celebration of National Thrift Shop Day, Value Village will be engaging with shoppers and sharing thrift stories via the hashtag #thriftshopday.   

*Methodology Note: The Savers Shopping Survey was conducted by Kelton during the summer of 2015 and polled 1,042 nationally representative Canadians aged 18 and older. The margin of error is +/-3 percentage points at the 95 percent confidence level.

About Value Village
Value Village, a Savers brand, is a for-profit privately held global thrift retailer offering clothing and accessories for men, women and children and household goods. Through its unique business model of purchasing, reselling and recycling secondhand merchandise, the Savers family of thrift stores provides revenue to more than 120 nonprofit organizations, gives local consumers a smart way to shop, and saves more than 650 million pounds of quality used goods from landfills each year. Savers pays its nonprofit partners for donated goods, turning otherwise unused items into sustainable funding that supports their vital community programs and services. Savers operates over 330 locations and has 20,000 employees in Canada, the United States and Australia. For more information, please visit

For More Information, Press Only:
Bridget Gundlach, Edelman for Value Village  | (206) 505-6566

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SOURCE Value Village