Survey shows Canadians want to control their smartphone with one finger

Aug 22, 2013, 09:00 ET from LG Electronics Canada

LG Challenges Canadians - one finger at a time

TORONTO, Aug. 22, 2013 /CNW/ - What can you do with one finger? According to a recent survey conducted for LG Electronics Canada, Canadians can do a lot—press snooze, hail a cab, twirl their hair, the list goes on, but for 55 per cent of Canadians controlling their smartphone with one finger is important. Beginning this fall, LG is making that possible with its latest LG flagship smartphone, the LG G2.

"LG was listening to consumers when they designed the LG G2," said Geoffrey McMurdo, Vice President, Mobile Communications, LG Electronics Canada. "The unique Rear Key concept came from the realization that the larger phones became, the more difficult it became to access the side keys. Now, with the LG G2, Canadians can more easily control their device including adjusting the volume, take pictures, craft a memo and so much more - all with just one finger."

LG continues to listen and wants to hear what Canadians can do with just one finger. To celebrate the upcoming LG G2 launch, LG is challenging Canadians to warm up their index finger with the LG G2 One Finger Challenge. Each day for four weeks, Canadians can tell LG what they can do with one finger for a chance to win prizes, including the LG G2 before it's available in stores. Visit for details on the contest.

What are Canadians Doing with One Finger?
Research revealed that moving the buttons to the back of the device gives users more control because it allows for easier index finger access. In fact, this sentiment was mirrored in recent survey results with more than 55 per cent of Canadians stating one finger control is an important mobile device feature.

With the one finger control offered by the LG G2, many of the embarrassing cell phone mistakes reported by Canadians can now be avoided, including:

  • Dropping it in something (food, toilet, lake)
  • Accidentally hanging up on someone
  • Typos or sending text/messages to the wrong person
  • Calling the wrong person

What else do Canadians do with one finger? The survey revealed that upon first waking up, 33 per cent of Canadians use only their index finger to press snooze, another 30 per cent click a remote and 48 per cent of Canadians type on their phones.

If you only need one finger to control your phone what will Canadians do with their other nine digital extremities? According to the survey, 38 per cent say they will use their extra fingers to drink a cup of coffee, 30 per cent will multi-task and click on another device such as a television.

Experience LG G2
In addition to the LG G2 One Finger Challenge, LG is travelling across the country to introduce the LG G2 to Canadians and giving them the chance to warm up their index finger and experience the new LG G2. Visit or to learn more.

About the Survey
From August 9th to August 12th, 2013, an online survey was conducted among 1499 Canadian adults, who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 2.4%, 19 times out of 20. The results have been statistically weighted according to age, gender, region, and in Quebec, language Census data to ensure a representative sample. Discrepancies in or between totals are due to rounding.

About LG Electronics Canada
LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised of four business units - Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution - and is one of the world's leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. For more news and information on LG Electronics, please visit

SOURCE LG Electronics Canada

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