Swedish Match Selects Viador E-Portal(TM) to Connect US Sales Force

New Portal Provides Mobile Sales Representatives with Self-Service, On-Demand

Access to Product Reports and Corporate Data



Apr 11, 2001, 01:00 ET from Viador, Inc.

    MOUNTAIN VIEW, Calif., April 11 /PRNewswire/ --
 Viador Inc.(TM) (Nasdaq:   VIAD), the leading self-service enterprise portal
 company, today announced that Swedish Match North America Inc., a leading US
 smokeless tobacco and cigar manufacturer and a distributor of Cricket
 lighters, rolled out the Viador E-Portal to its entire US sales force, giving
 its sales organization centralized access to critical sales information, such
 as customer sales reports, presentation documents, e-mail, and customer sales
 information at a single access point.
     "Our customers have been asking for improvements in efficiency through
 technical solutions.  The portal sales solution will enhance our communication
 capability, resulting in better service for our customers, more speed and
 flexibility in our sales execution, and a state of the art information edge
 for our sales force.  We feel this will take us one step ahead of competition
 in being the leader within the Other Tobacco category," said Dan Carr
 Vice President of Sales, Swedish Match, North America.
     Swedish Match North America initially deployed the Viador E-Portal to
 two pilot groups starting in June 2000.  "I wish there was a way to quantify
 the 'wow' factor and the positive feedback we've gotten from Swedish Match
 North America employees," said Jose Castanos, Managing Director of IndigeTech,
 the systems integrator implementing the Viador E-Portal.  In addition, Swedish
 Match North America has commissioned IndigeTech to lay the groundwork for
 developing a portal to assist in the implementation of an ERP project portal,
 and a company-wide human resources portal to give the company's over
 1,000 employees in North America web-based access to searchable documents and
 reports.
     "Swedish Match North America's need to streamline its sales management
 processes and give employees an information 'ATM' of sorts to instantly input,
 change and share data quickly and efficiently is tied to a bigger trend of
 companies providing self-service capabilities to customers, partners or
 employees, enabling them to access needed information," said Steve Dille,
 Senior Vice President of Sales and Marketing, Viador Inc.  "Viador's
 self-service applications integrate vital business processes into a single
 user interface which results in direct company, partner and customer
 communication, increased sales and additional revenue channels."
     Viador's self-service applications also serve a real need in the
 marketplace.  A recently-released Gartner Report reveals a number of
 enterprises are establishing "shared service" centers for automating internal
 sales processes as well as customer inquiries.  This "shared service" workflow
 eliminates steps in company-wide processes.  The result?  "Applying automated
 workflow capabilities around streamlined processes is even better," wrote
 Wendy Close and Beth Eisenfeld of Gartner's Research Advisory Services.
     Following this trend, the Viador E-Portal enables users to access product
 and customer information from the corporate data warehouse anytime, anywhere.
 Sales representatives can customize their view of this relevant information,
 organize it by product name or units sold, and then instantly share this
 information with colleagues.
 
     About Viador Inc.
     Viador Inc. combines proven experience, technology and partnerships to
 deliver self-service enterprise portals for leading businesses and
 organizations worldwide.  The Viador E-Portal enables enterprise-wide gains
 including increased revenue from new e-services, improved partner
 communications, better customer relationships and retention, and streamlined,
 paperless information distribution at lower cost.  Viador continues to receive
 industry recognition and awards including being named to the Deloitte & Touche
 Fast 50, CrossRoads 2000 A-List, Federal Computer Week's Top 10 Companies to
 Watch list while the Viador E-Portal product family was named Product of the
 Year by a CMP Media publication.  Over 350 prominent companies have chosen
 Viador for their self-service portal needs including Amazon.com, Charles
 Schwab, the Federal Aviation Administration (FAA), IBM, Nortel Networks,
 Shiseido and Xerox.  Viador is headquartered in Mountain View, Calif.  For
 more information, call 650-645-2000 or visit the Viador web site at
 www.viador.com.
 
     Viador Safe Harbor
     Statements in this release that are forward looking involve known and
 unknown risks and uncertainties, which may cause the Company's actual results
 in future periods to be materially different from any future performance that
 may be suggested in this release.  Such factors may include, but are not
 limited to, the Company's need to obtain additional financing to fund its
 operations, demand for and market acceptance of the Company's products and
 services, expansion into international markets, introductions of products and
 services or enhancements by the Company and its competitors, competitive
 factors that affect the Company's pricing, the timing of customer
 installations, the mix of products and services the Company sells, the timing
 and magnitude of capital expenditures (including costs relating to the
 expansion of operations), the size of customer orders, the hiring and
 retention of key personnel, conditions specific to the internet industry and
 other general economic factors, and new government legislation or regulation.
 Reference is made to the discussion of risk factors detailed in the Company's
 filings with the Securities and Exchange Commission, including its reports
 under the Securities Exchange Act of 1934, as amended.  Viador assumes no
 obligation to update any forward-looking statements contained in the press
 release.
     NOTE:  Viador, the Viador E-Portal, Viador E-Portal Express and the Viador
 E-Portal Framework, are trademarks of Viador Inc. of Mountain View,
 California.  All other products or company names mentioned are used for
 identification purposes only, and may be trademarks of their respective
 owners.
 
 

SOURCE Viador, Inc.
    MOUNTAIN VIEW, Calif., April 11 /PRNewswire/ --
 Viador Inc.(TM) (Nasdaq:   VIAD), the leading self-service enterprise portal
 company, today announced that Swedish Match North America Inc., a leading US
 smokeless tobacco and cigar manufacturer and a distributor of Cricket
 lighters, rolled out the Viador E-Portal to its entire US sales force, giving
 its sales organization centralized access to critical sales information, such
 as customer sales reports, presentation documents, e-mail, and customer sales
 information at a single access point.
     "Our customers have been asking for improvements in efficiency through
 technical solutions.  The portal sales solution will enhance our communication
 capability, resulting in better service for our customers, more speed and
 flexibility in our sales execution, and a state of the art information edge
 for our sales force.  We feel this will take us one step ahead of competition
 in being the leader within the Other Tobacco category," said Dan Carr
 Vice President of Sales, Swedish Match, North America.
     Swedish Match North America initially deployed the Viador E-Portal to
 two pilot groups starting in June 2000.  "I wish there was a way to quantify
 the 'wow' factor and the positive feedback we've gotten from Swedish Match
 North America employees," said Jose Castanos, Managing Director of IndigeTech,
 the systems integrator implementing the Viador E-Portal.  In addition, Swedish
 Match North America has commissioned IndigeTech to lay the groundwork for
 developing a portal to assist in the implementation of an ERP project portal,
 and a company-wide human resources portal to give the company's over
 1,000 employees in North America web-based access to searchable documents and
 reports.
     "Swedish Match North America's need to streamline its sales management
 processes and give employees an information 'ATM' of sorts to instantly input,
 change and share data quickly and efficiently is tied to a bigger trend of
 companies providing self-service capabilities to customers, partners or
 employees, enabling them to access needed information," said Steve Dille,
 Senior Vice President of Sales and Marketing, Viador Inc.  "Viador's
 self-service applications integrate vital business processes into a single
 user interface which results in direct company, partner and customer
 communication, increased sales and additional revenue channels."
     Viador's self-service applications also serve a real need in the
 marketplace.  A recently-released Gartner Report reveals a number of
 enterprises are establishing "shared service" centers for automating internal
 sales processes as well as customer inquiries.  This "shared service" workflow
 eliminates steps in company-wide processes.  The result?  "Applying automated
 workflow capabilities around streamlined processes is even better," wrote
 Wendy Close and Beth Eisenfeld of Gartner's Research Advisory Services.
     Following this trend, the Viador E-Portal enables users to access product
 and customer information from the corporate data warehouse anytime, anywhere.
 Sales representatives can customize their view of this relevant information,
 organize it by product name or units sold, and then instantly share this
 information with colleagues.
 
     About Viador Inc.
     Viador Inc. combines proven experience, technology and partnerships to
 deliver self-service enterprise portals for leading businesses and
 organizations worldwide.  The Viador E-Portal enables enterprise-wide gains
 including increased revenue from new e-services, improved partner
 communications, better customer relationships and retention, and streamlined,
 paperless information distribution at lower cost.  Viador continues to receive
 industry recognition and awards including being named to the Deloitte & Touche
 Fast 50, CrossRoads 2000 A-List, Federal Computer Week's Top 10 Companies to
 Watch list while the Viador E-Portal product family was named Product of the
 Year by a CMP Media publication.  Over 350 prominent companies have chosen
 Viador for their self-service portal needs including Amazon.com, Charles
 Schwab, the Federal Aviation Administration (FAA), IBM, Nortel Networks,
 Shiseido and Xerox.  Viador is headquartered in Mountain View, Calif.  For
 more information, call 650-645-2000 or visit the Viador web site at
 www.viador.com.
 
     Viador Safe Harbor
     Statements in this release that are forward looking involve known and
 unknown risks and uncertainties, which may cause the Company's actual results
 in future periods to be materially different from any future performance that
 may be suggested in this release.  Such factors may include, but are not
 limited to, the Company's need to obtain additional financing to fund its
 operations, demand for and market acceptance of the Company's products and
 services, expansion into international markets, introductions of products and
 services or enhancements by the Company and its competitors, competitive
 factors that affect the Company's pricing, the timing of customer
 installations, the mix of products and services the Company sells, the timing
 and magnitude of capital expenditures (including costs relating to the
 expansion of operations), the size of customer orders, the hiring and
 retention of key personnel, conditions specific to the internet industry and
 other general economic factors, and new government legislation or regulation.
 Reference is made to the discussion of risk factors detailed in the Company's
 filings with the Securities and Exchange Commission, including its reports
 under the Securities Exchange Act of 1934, as amended.  Viador assumes no
 obligation to update any forward-looking statements contained in the press
 release.
     NOTE:  Viador, the Viador E-Portal, Viador E-Portal Express and the Viador
 E-Portal Framework, are trademarks of Viador Inc. of Mountain View,
 California.  All other products or company names mentioned are used for
 identification purposes only, and may be trademarks of their respective
 owners.
 
 SOURCE  Viador, Inc.