Sweepstakes Prize: Year's Supply of Dial Products!

TheDialStore.com Introductory Contest Offers Some of America's Favorite

Brands; Queen of Clean(R) Laundry Care Package Featured



Apr 02, 2001, 01:00 ET from The Dial Corporation

    SCOTTSDALE, Ariz., April 2 /PRNewswire/ -- The Dial Corporation (NYSE:   DL)
 announced today that someone will win a year's supply of Dial products just by
 visiting Dial's new e-commerce Web site, http://www.thedialstore.com.
     The site officially opens today and offers consumers convenient access to
 some of America's favorite products, including Dial soap, Renuzit air
 fresheners, Purex laundry products and Armour canned meats, as well as
 hard-to-find Dial products.
     Register to win a year's supply of Dial products by visiting the site and
 clicking on the contest logo.  The deadline for entering the contest is April
 30, 2001.
     The e-store already is proving popular with on-line shoppers.  Even before
 its official launch, shoppers in 39 states have purchased Dial products
 through the site, which also is available through The Dial Corporation's site,
 www.dialcorp.com.
     "Dial products are among America's favorite products -- Dial soap has been
 number 1 for more than 40 years," said Herbert M. Baum, Dial chairman,
 president and chief executive officer.  "We understand that people are busy.
 Our new on-line store will give our consumers a convenient way to buy their
 favorite products even if they can't get to the store."
     One of the highlights of the store's offerings is a Queen of Clean(R)
 Laundry Care package, which includes a variety of Dial laundry products.  The
 Queen of Clean(R), New York Times best-selling author Linda Cobb, has given a
 number of Dial laundry products her Seal of Approval for their ability to help
 with laundry and other cleaning tasks around the house.
 
     TheDialStore.com will offer these and other products:
     -- Hard-to-find items, including Sta-Flo Liquid Starch, Fels-Naptha
        Laundry Bar Soap, LaFrance Laundry Whitener and Freeman beauty and
        cleansing products.
     -- New homeowner, new parent and back-to-school care packages.
     -- Ten varieties of Sarah Michaels Gift Baskets.
 
     The Dial Corporation, headquartered in Scottsdale, Ariz., is one of
 America's leading manufacturers of consumer products, including Dial soaps,
 Purex laundry detergents, Renuzit air fresheners, Armour Star canned meats,
 and the Sarah Michaels and Freeman Cosmetics personal care brands.  Dial
 products have been in the marketplace for more than 100 years.  For more
 information about The Dial Corporation, visit the Company's Web site at
 www.dialcorp.com.
 
 

SOURCE The Dial Corporation
    SCOTTSDALE, Ariz., April 2 /PRNewswire/ -- The Dial Corporation (NYSE:   DL)
 announced today that someone will win a year's supply of Dial products just by
 visiting Dial's new e-commerce Web site, http://www.thedialstore.com.
     The site officially opens today and offers consumers convenient access to
 some of America's favorite products, including Dial soap, Renuzit air
 fresheners, Purex laundry products and Armour canned meats, as well as
 hard-to-find Dial products.
     Register to win a year's supply of Dial products by visiting the site and
 clicking on the contest logo.  The deadline for entering the contest is April
 30, 2001.
     The e-store already is proving popular with on-line shoppers.  Even before
 its official launch, shoppers in 39 states have purchased Dial products
 through the site, which also is available through The Dial Corporation's site,
 www.dialcorp.com.
     "Dial products are among America's favorite products -- Dial soap has been
 number 1 for more than 40 years," said Herbert M. Baum, Dial chairman,
 president and chief executive officer.  "We understand that people are busy.
 Our new on-line store will give our consumers a convenient way to buy their
 favorite products even if they can't get to the store."
     One of the highlights of the store's offerings is a Queen of Clean(R)
 Laundry Care package, which includes a variety of Dial laundry products.  The
 Queen of Clean(R), New York Times best-selling author Linda Cobb, has given a
 number of Dial laundry products her Seal of Approval for their ability to help
 with laundry and other cleaning tasks around the house.
 
     TheDialStore.com will offer these and other products:
     -- Hard-to-find items, including Sta-Flo Liquid Starch, Fels-Naptha
        Laundry Bar Soap, LaFrance Laundry Whitener and Freeman beauty and
        cleansing products.
     -- New homeowner, new parent and back-to-school care packages.
     -- Ten varieties of Sarah Michaels Gift Baskets.
 
     The Dial Corporation, headquartered in Scottsdale, Ariz., is one of
 America's leading manufacturers of consumer products, including Dial soaps,
 Purex laundry detergents, Renuzit air fresheners, Armour Star canned meats,
 and the Sarah Michaels and Freeman Cosmetics personal care brands.  Dial
 products have been in the marketplace for more than 100 years.  For more
 information about The Dial Corporation, visit the Company's Web site at
 www.dialcorp.com.
 
 SOURCE  The Dial Corporation