Switchboard to Extend Its Nearbuy(SM) Marketing Services with VISTACOM(TM) Web Solutions

Switchboard Local Merchant Network to Leverage VISTACOM Platform for Improved

Online Representation and Control



Apr 11, 2001, 01:00 ET from Switchboard Incorporated

    WESTBORO, Mass. and REDMOND, Wash., April 11 /PRNewswire/ --
 Switchboard Incorporated (Nasdaq:   SWBD), leading provider of directory
 technology and Nearbuy(SM) locally targeted e-marketing solutions, and
 VISTACOM, leading eBusiness Infrastructure Provider, today announced plans to
 integrate VISTACOM's eBusiness platform into Switchboard's Nearbuy service
 offerings to provide qualifying members of Switchboard's local merchant
 network with enhanced Web sites, fully integrated e-commerce options as well
 as self-edit capabilities for improved control of their online identity.
     As a result of the VISTACOM alliance, Switchboard will be offering their
 Web site customers a variety of new features and functions which help them
 directly interact with consumers including online reservation and appointment
 systems and integrated chat and message boards. The VISTACOM platform will
 also enable Switchboard merchants to participate in online commerce through
 the addition of secure shopping cart technology and easy-to-use inventory
 management, order processing and customer management tools.
     VISTACOM's feature rich Management Console will provide a highly
 accessible, easily navigable destination for Switchboard customers who have
 Internet access, to modify and manage their Switchboard Web sites.  Through
 the launch of its Ad Studio product in 1997, Switchboard was an early pioneer
 in the deployment of Web site creation tools for small merchants and
 understands the need to provide small businesses with the flexibility to
 manage their own identity through simple Web interfaces.  VISTACOM's product
 will provide a robust, next generation offering for Switchboard's growing
 network of merchant customers.
     "With a strong business focus on helping local merchants succeed online,
 Switchboard possesses a keen understanding of the product and service
 requirements of the small business marketplace," said VISTACOM CEO John Wall.
 "Their selection of the VISTACOM platform is a testament to the strength of
 our solutions in meeting the needs of small business owners looking to
 leverage the Internet to attract new customers."
     "Small merchants continue to view the Internet as a needed medium to
 interact with their customers and perform business operations through their
 own Web site," said Kneko Burney, director of e-business infrastructure &
 services for Cahners In-Stat analyst group.  "The partnership between
 Switchboard and VISTACOM provides Switchboard merchants and partners one of
 the most comprehensive Web offerings for end-to-end promotion, interaction and
 management of their business."
     Directly, and on behalf of their many merchant aggregator partners,
 Switchboard provides local merchants with the tools, service and support that
 enable them to cost effectively represent their businesses online.  And
 through its flagship Web site CBS Switchboard.com, Switchboard helps those
 businesses connect with the more than 4 million visitors that use its popular
 directory site each month.
     "Our Nearbuy suite of products and services provide highly integrated
 solutions which promote local commerce and help businesses of all sizes
 connect to buyers through the Internet," said Dean Polnerow, president and
 founder of Switchboard Incorporated.  "VISTACOM provides a feature-rich Web
 site platform which will help us greatly expand our offerings in the small
 business segment."
 
     About VISTACOM:
     VISTACOM (http://www.vista.com), the leading eBusiness Infrastructure
 Provider (eBIP) provides enterprise companies an immediate way to reach,
 retain and acquire small and mid-sized business customers through a single Web
 solution. VISTACOM customers use VISTACOM's private-label eBusiness platform
 for seamless integration of selected core service applications for complete
 Web and wireless deployment to the SME market. VISTACOM has experienced
 aggressive growth partnering with more than fifteen companies who reach over
 one million small and mid-sized businesses.  The company is privately held and
 is headquartered in Redmond, Washington.
 
     About Switchboard Incorporated:
     Headquartered in Westboro, Mass., Switchboard Incorporated is a leading
 provider of directory technology and Nearbuy(SM) solutions -- a tightly
 integrated suite of products and services promoting local business across a
 full range of Internet and wireless platforms. Its flagship Web site, CBS
 Switchboard.com (http://www.switchboard.com) offers a broad range of
 functions, content and services including yellow and white pages, product
 searching, and interactive maps and driving directions. Viewed more than 80
 million times each month, CBS Switchboard.com showcases Switchboard's superior
 technology and breadth of directory product offerings.
 EPresence (Nasdaq:   EPRE) and Viacom Inc. (NYSE:   VIAb) own approximately 38%
 and 29% of the outstanding shares of Switchboard, respectively. "Switchboard"
 is a registered trademark, and "Nearbuy", "Deals Nearbuy" and "What's Nearbuy"
 are service marks of Switchboard Incorporated. "CBS" and the CBS "eye" device
 are registered trademarks of CBS Broadcasting Inc.
 
     This release contains forward-looking statements based on current
 expectations or beliefs, as well as a number of assumptions about future
 events, and these statements are subject to important factors and
 uncertainties that could cause actual results to differ materially from those
 described in the forward-looking statements. The forward-looking statements in
 this release address a variety of subjects including, for example, the
 economic value and utility of the products and services offered by Switchboard
 to Switchboard's alliance partners and customers. The following factors, among
 others, could cause actual results to differ materially from those described
 in these forward-looking statements: Switchboard's alliance with VISTACOM may
 fail to produce the expected benefits; the additional Web site platform
 features provided by VISTACOM may not be requested by local merchants as
 anticipated or, if they are requested, may not garner the business results
 expected; if Switchboard cannot demonstrate the value of its local merchant
 services, local merchant customers may stop using its services; the
 attractiveness of Switchboard's services, would diminish if it is not able to
 license or otherwise collect accurate database information from third-party
 providers; and if Switchboard is unable to remain an attractive medium for
 advertising, its revenue will substantially decline. For a detailed discussion
 of these and other cautionary statements, please refer to Switchboard's
 filings with the Securities and Exchange Commission, including Switchboard's
 Registration Statement on Form S-1 (File No. 333-90013) and Switchboard's
 Annual Report on Form 10-K filed on April 2, 2001.
 
     CONTACT:  Michelle Gruening of VISTACOM, 425-497-9909,
               michelle.gruening@vista.com; Melissa Hamlet for Switchboard,
               609-396-0946, ext. 263, mhamlet@garfieldgroup.com
 
 

SOURCE Switchboard Incorporated
    WESTBORO, Mass. and REDMOND, Wash., April 11 /PRNewswire/ --
 Switchboard Incorporated (Nasdaq:   SWBD), leading provider of directory
 technology and Nearbuy(SM) locally targeted e-marketing solutions, and
 VISTACOM, leading eBusiness Infrastructure Provider, today announced plans to
 integrate VISTACOM's eBusiness platform into Switchboard's Nearbuy service
 offerings to provide qualifying members of Switchboard's local merchant
 network with enhanced Web sites, fully integrated e-commerce options as well
 as self-edit capabilities for improved control of their online identity.
     As a result of the VISTACOM alliance, Switchboard will be offering their
 Web site customers a variety of new features and functions which help them
 directly interact with consumers including online reservation and appointment
 systems and integrated chat and message boards. The VISTACOM platform will
 also enable Switchboard merchants to participate in online commerce through
 the addition of secure shopping cart technology and easy-to-use inventory
 management, order processing and customer management tools.
     VISTACOM's feature rich Management Console will provide a highly
 accessible, easily navigable destination for Switchboard customers who have
 Internet access, to modify and manage their Switchboard Web sites.  Through
 the launch of its Ad Studio product in 1997, Switchboard was an early pioneer
 in the deployment of Web site creation tools for small merchants and
 understands the need to provide small businesses with the flexibility to
 manage their own identity through simple Web interfaces.  VISTACOM's product
 will provide a robust, next generation offering for Switchboard's growing
 network of merchant customers.
     "With a strong business focus on helping local merchants succeed online,
 Switchboard possesses a keen understanding of the product and service
 requirements of the small business marketplace," said VISTACOM CEO John Wall.
 "Their selection of the VISTACOM platform is a testament to the strength of
 our solutions in meeting the needs of small business owners looking to
 leverage the Internet to attract new customers."
     "Small merchants continue to view the Internet as a needed medium to
 interact with their customers and perform business operations through their
 own Web site," said Kneko Burney, director of e-business infrastructure &
 services for Cahners In-Stat analyst group.  "The partnership between
 Switchboard and VISTACOM provides Switchboard merchants and partners one of
 the most comprehensive Web offerings for end-to-end promotion, interaction and
 management of their business."
     Directly, and on behalf of their many merchant aggregator partners,
 Switchboard provides local merchants with the tools, service and support that
 enable them to cost effectively represent their businesses online.  And
 through its flagship Web site CBS Switchboard.com, Switchboard helps those
 businesses connect with the more than 4 million visitors that use its popular
 directory site each month.
     "Our Nearbuy suite of products and services provide highly integrated
 solutions which promote local commerce and help businesses of all sizes
 connect to buyers through the Internet," said Dean Polnerow, president and
 founder of Switchboard Incorporated.  "VISTACOM provides a feature-rich Web
 site platform which will help us greatly expand our offerings in the small
 business segment."
 
     About VISTACOM:
     VISTACOM (http://www.vista.com), the leading eBusiness Infrastructure
 Provider (eBIP) provides enterprise companies an immediate way to reach,
 retain and acquire small and mid-sized business customers through a single Web
 solution. VISTACOM customers use VISTACOM's private-label eBusiness platform
 for seamless integration of selected core service applications for complete
 Web and wireless deployment to the SME market. VISTACOM has experienced
 aggressive growth partnering with more than fifteen companies who reach over
 one million small and mid-sized businesses.  The company is privately held and
 is headquartered in Redmond, Washington.
 
     About Switchboard Incorporated:
     Headquartered in Westboro, Mass., Switchboard Incorporated is a leading
 provider of directory technology and Nearbuy(SM) solutions -- a tightly
 integrated suite of products and services promoting local business across a
 full range of Internet and wireless platforms. Its flagship Web site, CBS
 Switchboard.com (http://www.switchboard.com) offers a broad range of
 functions, content and services including yellow and white pages, product
 searching, and interactive maps and driving directions. Viewed more than 80
 million times each month, CBS Switchboard.com showcases Switchboard's superior
 technology and breadth of directory product offerings.
 EPresence (Nasdaq:   EPRE) and Viacom Inc. (NYSE:   VIAb) own approximately 38%
 and 29% of the outstanding shares of Switchboard, respectively. "Switchboard"
 is a registered trademark, and "Nearbuy", "Deals Nearbuy" and "What's Nearbuy"
 are service marks of Switchboard Incorporated. "CBS" and the CBS "eye" device
 are registered trademarks of CBS Broadcasting Inc.
 
     This release contains forward-looking statements based on current
 expectations or beliefs, as well as a number of assumptions about future
 events, and these statements are subject to important factors and
 uncertainties that could cause actual results to differ materially from those
 described in the forward-looking statements. The forward-looking statements in
 this release address a variety of subjects including, for example, the
 economic value and utility of the products and services offered by Switchboard
 to Switchboard's alliance partners and customers. The following factors, among
 others, could cause actual results to differ materially from those described
 in these forward-looking statements: Switchboard's alliance with VISTACOM may
 fail to produce the expected benefits; the additional Web site platform
 features provided by VISTACOM may not be requested by local merchants as
 anticipated or, if they are requested, may not garner the business results
 expected; if Switchboard cannot demonstrate the value of its local merchant
 services, local merchant customers may stop using its services; the
 attractiveness of Switchboard's services, would diminish if it is not able to
 license or otherwise collect accurate database information from third-party
 providers; and if Switchboard is unable to remain an attractive medium for
 advertising, its revenue will substantially decline. For a detailed discussion
 of these and other cautionary statements, please refer to Switchboard's
 filings with the Securities and Exchange Commission, including Switchboard's
 Registration Statement on Form S-1 (File No. 333-90013) and Switchboard's
 Annual Report on Form 10-K filed on April 2, 2001.
 
     CONTACT:  Michelle Gruening of VISTACOM, 425-497-9909,
               michelle.gruening@vista.com; Melissa Hamlet for Switchboard,
               609-396-0946, ext. 263, mhamlet@garfieldgroup.com
 
 SOURCE  Switchboard Incorporated