Synera Systems Announces New Business Intelligence Platform for Web Analytics That Captures and Analyzes Click and Brick Data

Synera ePack(TM) Provides Unparalleled Analysis and Decision-Making Power To

E-Business Managers Looking for a Comprehensive View of Their Companies



Apr 26, 2001, 01:00 ET from Synera Systems

    BLOOMINGTON, Minn., April 26 /PRNewswire/ -- Synera Systems, a provider of
 enterprise business intelligence solutions, today announced availability of
 synera ePack, an end-to-end business intelligence platform designed
 specifically for the complex data volumes associated with Web-based
 businesses.
     Synera ePack provides advanced Web analytics using an open, extensible
 architecture that integrates with industry-leading database applications to
 enable marketers and business managers to uncover valuable business
 information hidden in massive volumes of corporate data.
     "Every visit, registration, page view and click generates valuable data
 for Web-based businesses," said Tim Bates, CEO of the North American office.
 "With synera ePack, those companies can quickly and easily collect and analyze
 that data and use it to their advantage."
     Synera ePack allows organizations to capture, analyze and understand the
 behavior of Web site visitors.  This allows them to effectively manage
 e-marketing campaigns, increase returns on e-commerce initiatives and optimize
 Web content and site navigation to improve a visitor's experience.
     Synera ePack delivers advanced Web visitor analysis and e-marketing
 campaign management, as well as advanced multi-dimensional analysis and data
 mining.  It builds on the synera Integrated Value(TM) Model (synera IVM(TM))
 technology to provide business managers with deep, multi-channel customer
 behavior profiles, and the Synera Explorer user interface for navigating and
 reporting.  By integrating and analyzing data from a company's Web server,
 e-commerce, operational CRM and ERP systems, synera ePack creates a
 comprehensive view of the business and its customers to drive quality decision
 making.
     The synera ePack platform helps companies deliver the following business
 benefits: converting visitors to customers; profiling and segmenting;
 measurement of key performance metrics; one-to-one marketing and content
 personalization; and opportunity identification.  For more information, visit
 http://www.synerasystems.com
 
     About Synera
     Headquartered in Bloomington, Minn., Synera Systems provides business
 intelligence (BI) solutions that enable global and mid-market companies to
 quickly and efficiently capture, understand and analyze their business data,
 so they can remain competitive.  Synera's easy-to-use analytics application
 integrates with existing databases to allow companies to explore data with
 unprecedented speed and flexibility.  By discovering important and hidden
 trends in corporate data, Synera helps companies capture operational savings
 and provides an immediate return on investment.  Synera develops partnerships
 with leading IT consulting firms and technology companies to complement and
 extend the capabilities of its exploration database technology and solutions.
 For more information, call 1-877-898-3689; or visit
 http://www.synerasystems.com
 
     synera, synera Smart and Intelligent Exploration are trademarks of Synera
 Systems S.L.
 
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SOURCE Synera Systems
    BLOOMINGTON, Minn., April 26 /PRNewswire/ -- Synera Systems, a provider of
 enterprise business intelligence solutions, today announced availability of
 synera ePack, an end-to-end business intelligence platform designed
 specifically for the complex data volumes associated with Web-based
 businesses.
     Synera ePack provides advanced Web analytics using an open, extensible
 architecture that integrates with industry-leading database applications to
 enable marketers and business managers to uncover valuable business
 information hidden in massive volumes of corporate data.
     "Every visit, registration, page view and click generates valuable data
 for Web-based businesses," said Tim Bates, CEO of the North American office.
 "With synera ePack, those companies can quickly and easily collect and analyze
 that data and use it to their advantage."
     Synera ePack allows organizations to capture, analyze and understand the
 behavior of Web site visitors.  This allows them to effectively manage
 e-marketing campaigns, increase returns on e-commerce initiatives and optimize
 Web content and site navigation to improve a visitor's experience.
     Synera ePack delivers advanced Web visitor analysis and e-marketing
 campaign management, as well as advanced multi-dimensional analysis and data
 mining.  It builds on the synera Integrated Value(TM) Model (synera IVM(TM))
 technology to provide business managers with deep, multi-channel customer
 behavior profiles, and the Synera Explorer user interface for navigating and
 reporting.  By integrating and analyzing data from a company's Web server,
 e-commerce, operational CRM and ERP systems, synera ePack creates a
 comprehensive view of the business and its customers to drive quality decision
 making.
     The synera ePack platform helps companies deliver the following business
 benefits: converting visitors to customers; profiling and segmenting;
 measurement of key performance metrics; one-to-one marketing and content
 personalization; and opportunity identification.  For more information, visit
 http://www.synerasystems.com
 
     About Synera
     Headquartered in Bloomington, Minn., Synera Systems provides business
 intelligence (BI) solutions that enable global and mid-market companies to
 quickly and efficiently capture, understand and analyze their business data,
 so they can remain competitive.  Synera's easy-to-use analytics application
 integrates with existing databases to allow companies to explore data with
 unprecedented speed and flexibility.  By discovering important and hidden
 trends in corporate data, Synera helps companies capture operational savings
 and provides an immediate return on investment.  Synera develops partnerships
 with leading IT consulting firms and technology companies to complement and
 extend the capabilities of its exploration database technology and solutions.
 For more information, call 1-877-898-3689; or visit
 http://www.synerasystems.com
 
     synera, synera Smart and Intelligent Exploration are trademarks of Synera
 Systems S.L.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X63803475
 
 SOURCE  Synera Systems