Take Your Imagination Online With Unprecedented DIY Site

Apr 10, 2001, 01:00 ET from Dremel

    RACINE, Wis., April 10 /PRNewswire/ -- Homeowners, hobbyists and tool
 owners have found unprecedented do-it-yourself expertise through the help of a
 talking house, a mouse and the new Dremel Web site, http://www.dremel.com
     Dremel, the originator of the rotary tool, has launched an interactive Web
 site, designed with the consumer in mind.  Going live just in time for first
 quarter 2001, the site has increased online traffic by 100 percent.  "We spend
 a lot of time talking to our customers," said Bridget Crave, Dremel's
 marketing director.  "The new Web site is specifically designed to enable any
 customer -- regardless of their familiarity with the Dremel product line -- to
 get answers to their questions and increase their ability to get the most out
 of their tools."
     The home page features an illustration of the interior and exterior of a
 house.  As the computer's cursor passes through each room, various project
 ideas -- from household repair to creating crafts -- are suggested to the
 browser.  Click on any project idea for easy-to-follow, step-by-step
 directions.
     In addition to project ideas, the newly designed site offers consumers a
 choice of information on several topics.  Helpful sections include:
     -- Getting Started -- Offers an introduction to the rotary tool, how it
        works and how to use it.
     -- Tools & Accessories -- Highlights the entire Dremel product line.  Also
        features the more than 150 rotary tool accessories and attachments with
        their specific description, usage information and functions.
     -- Owners Club -- Provides a place for avid Dremel users to share stories
        and exchange tips.
     -- Customer Service -- Answers frequently asked questions, offers basic to
        intermediate tool tips, lists Dremel retail outlets and more.
 
      Over the coming months, Dremel plans additions to the site that will
 further capitalize on its growing customer base.  "We look at the Internet as
 the most efficient way to interact with our customers," added Crave.  "We
 think the new Web site is a unique way to serve the DIY community, offer them
 the best products in the industry, and hopefully make their projects easier to
 complete."
     For more than 65 years, Dremel, based in Racine, Wis., has been the leader
 in the design and manufacture of high speed multipurpose rotary tools and
 superior benchtop products.  The Dremel MultiPro High Speed Rotary Tool,
 MultiPro Cordless and MiniMite cordless tools are engineered to match the
 rotating speed with the shape and type of accessory to deliver the performance
 that's right for almost any job.  The Professional High Speed Rotary Tool,
 which is designed for the serious or heavy-duty tool user, was recently
 introduced to Dremel's product line.  Dremel's Variable Speed Scroll Saw,
 which became available in September 1999 and products like the electric
 engraver, VersaTip and Contour Sander complete the company's product line.
     Consumers can dial up http://www.dremel.com for project ideas and tips.
 Or, call the company at 800-437-3635.
 
 

SOURCE Dremel
    RACINE, Wis., April 10 /PRNewswire/ -- Homeowners, hobbyists and tool
 owners have found unprecedented do-it-yourself expertise through the help of a
 talking house, a mouse and the new Dremel Web site, http://www.dremel.com
     Dremel, the originator of the rotary tool, has launched an interactive Web
 site, designed with the consumer in mind.  Going live just in time for first
 quarter 2001, the site has increased online traffic by 100 percent.  "We spend
 a lot of time talking to our customers," said Bridget Crave, Dremel's
 marketing director.  "The new Web site is specifically designed to enable any
 customer -- regardless of their familiarity with the Dremel product line -- to
 get answers to their questions and increase their ability to get the most out
 of their tools."
     The home page features an illustration of the interior and exterior of a
 house.  As the computer's cursor passes through each room, various project
 ideas -- from household repair to creating crafts -- are suggested to the
 browser.  Click on any project idea for easy-to-follow, step-by-step
 directions.
     In addition to project ideas, the newly designed site offers consumers a
 choice of information on several topics.  Helpful sections include:
     -- Getting Started -- Offers an introduction to the rotary tool, how it
        works and how to use it.
     -- Tools & Accessories -- Highlights the entire Dremel product line.  Also
        features the more than 150 rotary tool accessories and attachments with
        their specific description, usage information and functions.
     -- Owners Club -- Provides a place for avid Dremel users to share stories
        and exchange tips.
     -- Customer Service -- Answers frequently asked questions, offers basic to
        intermediate tool tips, lists Dremel retail outlets and more.
 
      Over the coming months, Dremel plans additions to the site that will
 further capitalize on its growing customer base.  "We look at the Internet as
 the most efficient way to interact with our customers," added Crave.  "We
 think the new Web site is a unique way to serve the DIY community, offer them
 the best products in the industry, and hopefully make their projects easier to
 complete."
     For more than 65 years, Dremel, based in Racine, Wis., has been the leader
 in the design and manufacture of high speed multipurpose rotary tools and
 superior benchtop products.  The Dremel MultiPro High Speed Rotary Tool,
 MultiPro Cordless and MiniMite cordless tools are engineered to match the
 rotating speed with the shape and type of accessory to deliver the performance
 that's right for almost any job.  The Professional High Speed Rotary Tool,
 which is designed for the serious or heavy-duty tool user, was recently
 introduced to Dremel's product line.  Dremel's Variable Speed Scroll Saw,
 which became available in September 1999 and products like the electric
 engraver, VersaTip and Contour Sander complete the company's product line.
     Consumers can dial up http://www.dremel.com for project ideas and tips.
 Or, call the company at 800-437-3635.
 
 SOURCE  Dremel