TapInfluence's Co-Founder Holly Hamann Appointed to WOMMA Board of Directors Educational Taskforce

Marketing thought leader and entrepreneur to join esteemed word of mouth and social media marketing board

Feb 25, 2014, 09:03 ET from TapInfluence

BOULDER, Colo., Feb. 25, 2014 /PRNewswire/ -- TapInfluence (www.tapinfluence.com), the leader in influencer marketing software solutions, today announced that Holly Hamann, co-founder and CMO of TapInfluence, was named to the Word of Mouth Marketing Association (WOMMA) Education Advisory Committee. WOMMA (www.womma.org/) is the official trade association dedicated to word of mouth and social media marketing. As a member of the board, she will contribute to the programming and social media curriculum offered by the WOMMA through conferences and year-round online and offline education.

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"I am delighted to have Holly join our organization as a committee member on our educational taskforce," said Suzanne Fanning, President of WOMMA. "Holly's years of experience in social media and content marketing are extremely valuable and will enable our educational taskforce to curate the best submissions for our online and offline education offerings, thus allowing our organization to bring the most cutting-edge conversations and topics to annual conferences and events."

Hamann is co-founder and CMO of TapInfluence, best-selling software for managing the creation, distribution and measurement of social media content. The company partners with brands to create visual content with the web's most prolific storytellers that in turn meets the unique needs, interest and concerns of a target audience. Throughout her career, Hamann has launched multiple start-ups in the internet, multimedia, entertainment, video and other high-tech industries. She is a well-known and respected marketing and social media thought leader and has spoken at nearly 100 conferences and marketing events, and writes for The Huffington Post, Chief Marketer and Fast Company. She also is an American Marketing Association "Marketer of the Year" recipient.

"It is truly an honor to be selected as a member of the education taskforce for the upcoming year," said Hamann. "This organization sets the bar for the word of mouth and social media marketing industries. I look forward to working alongside a team of elite marketers and contributing my expertise as we continue to set the standard in educational events for today's leading marketers."

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About TapInfluence

TapInfluence (www.tapinfluence.com) provides the industry's only marketing software that automates the creation, management and measurement of social content marketing. Consumer brands use TapInfluence to address their day-to-day content needs by tapping a marketplace of influencers that create, share and distribute to consumers in a meaningful and authentic way. Content creators with key audiences on blogs, Facebook, Twitter, Pinterest and other social platforms leverage the power of TapInfluence to connect with relevant brands and generate revenue from their content. The company provides brands and marketers with the ability to analyze content and demonstrate ROI. TapInfluence customers include: Microsoft, ABC News, Proctor & Gamble, JC Penny and RedBox.  Founded in 2009 and located in Boulder, Colo., TapInfluence is venture-funded and privately held. Join in the conversation with the company @TapInfluence and Facebook.com/tapinfluence.

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SOURCE TapInfluence