Target Market Holds First Statewide Board Meeting

Three-Day Event Will Feature 200 Teens Displaying

Some 12,000 Tobacco Magazine Ads at Capitol



Apr 22, 2001, 01:00 ET from Target Market

    ST. PAUL, Minn., April 22 /PRNewswire Interactive News Release/ -- Fresh
 from celebrating its one year anniversary, the youth tobacco prevention
 movement Target Market will hold its first statewide board meeting in
 St. Paul.  Two hundred teens from all over Minnesota will meet to discuss
 self-governance, advocacy and its next round of marketing tactics.  The Target
 Market statewide board meeting will be held Sunday, April 22-Tuesday, April 24
 at the Radisson City Center in downtown St. Paul.
     The three-day event will culminate in a march from the Radisson City
 Center to the State Capitol on Tuesday, April 24 at 9:30 a.m.  The 200 teens
 will parade through downtown St. Paul, arrive at the Capitol, and then
 disperse to meet individually with their local legislators.
     Following the meetings, teens will assemble on the steps of the Capitol at
 noon for a rally and a dramatic display of a large mural displaying
 12,000 tobacco ads teens torn from magazines during the past several weeks as
 part of a campaign called "Rip It Out," which was designed to show teens how,
 despite its protestations to the contrary, the tobacco industry continues to
 target teens with its advertising.  Among other reforms, Target Market has
 demanded that tobacco executives halt advertising in magazines with teen
 readership over 1 million.  Tobacco companies have not only refused to adopt
 this reform, they have actually increased tobacco advertising in magazines
 with heavy youth readership.
     Target Market teens deliver their message through ads, events, grassroots
 activities and one-to-one.  Though just one year old, TM has more than 20,000
 members, representing every county in Minnesota.  Additional information about
 Target Market is available at TMvoice.com .
     Target Market is the centerpiece of a tobacco prevention initiative being
 funded with interest generated by the newly created $490 million Minnesota
 Youth Tobacco Endowment.  The principal of that 15-year endowment may not be
 spent on tobacco prevention, only the interest.  The endowment was created
 with 8 percent of the $6.1 billion Minnesota tobacco lawsuit settlement.  The
 other 92% of the tobacco settlement is being used for other purposes other
 than tobacco prevention or is not yet obligated.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X13521765
 
 

SOURCE Target Market
    ST. PAUL, Minn., April 22 /PRNewswire Interactive News Release/ -- Fresh
 from celebrating its one year anniversary, the youth tobacco prevention
 movement Target Market will hold its first statewide board meeting in
 St. Paul.  Two hundred teens from all over Minnesota will meet to discuss
 self-governance, advocacy and its next round of marketing tactics.  The Target
 Market statewide board meeting will be held Sunday, April 22-Tuesday, April 24
 at the Radisson City Center in downtown St. Paul.
     The three-day event will culminate in a march from the Radisson City
 Center to the State Capitol on Tuesday, April 24 at 9:30 a.m.  The 200 teens
 will parade through downtown St. Paul, arrive at the Capitol, and then
 disperse to meet individually with their local legislators.
     Following the meetings, teens will assemble on the steps of the Capitol at
 noon for a rally and a dramatic display of a large mural displaying
 12,000 tobacco ads teens torn from magazines during the past several weeks as
 part of a campaign called "Rip It Out," which was designed to show teens how,
 despite its protestations to the contrary, the tobacco industry continues to
 target teens with its advertising.  Among other reforms, Target Market has
 demanded that tobacco executives halt advertising in magazines with teen
 readership over 1 million.  Tobacco companies have not only refused to adopt
 this reform, they have actually increased tobacco advertising in magazines
 with heavy youth readership.
     Target Market teens deliver their message through ads, events, grassroots
 activities and one-to-one.  Though just one year old, TM has more than 20,000
 members, representing every county in Minnesota.  Additional information about
 Target Market is available at TMvoice.com .
     Target Market is the centerpiece of a tobacco prevention initiative being
 funded with interest generated by the newly created $490 million Minnesota
 Youth Tobacco Endowment.  The principal of that 15-year endowment may not be
 spent on tobacco prevention, only the interest.  The endowment was created
 with 8 percent of the $6.1 billion Minnesota tobacco lawsuit settlement.  The
 other 92% of the tobacco settlement is being used for other purposes other
 than tobacco prevention or is not yet obligated.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X13521765
 
 SOURCE  Target Market