Targeting Specific Customer Segments Using Specialty Storefronts

Apr 25, 2001, 01:00 ET from Oracle Corporation

    REDWOOD SHORES, Calif., Apr. 25 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore/?662303 ) In today's online marketplace,
 keeping customers satisfied so that they will keep coming back is critical to
 companies who want to grow their web store business.  Oracle(R) iStore has a
 way to solve this problem-through the Specialty Store feature, online
 merchants can create and deploy multiple stores sharing the same product
 catalog, but exhibiting a different look and feel for each targeted customer
 group.  Through Specialty Stores, merchants can offer special items to their
 customers to enhance their shopping experience.  This feature allows merchants
 to meet the needs of each customer group and in turn, customers will receive a
 personalized shopping experience.  In the end, helping online merchants see
 those customers come back.
     NOTE:  Oracle is a registered trademark of
 Oracle Corporation (Nasdaq:   ORCL).
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X54840239
 
 

SOURCE Oracle Corporation
    REDWOOD SHORES, Calif., Apr. 25 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore/?662303 ) In today's online marketplace,
 keeping customers satisfied so that they will keep coming back is critical to
 companies who want to grow their web store business.  Oracle(R) iStore has a
 way to solve this problem-through the Specialty Store feature, online
 merchants can create and deploy multiple stores sharing the same product
 catalog, but exhibiting a different look and feel for each targeted customer
 group.  Through Specialty Stores, merchants can offer special items to their
 customers to enhance their shopping experience.  This feature allows merchants
 to meet the needs of each customer group and in turn, customers will receive a
 personalized shopping experience.  In the end, helping online merchants see
 those customers come back.
     NOTE:  Oracle is a registered trademark of
 Oracle Corporation (Nasdaq:   ORCL).
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X54840239
 
 SOURCE  Oracle Corporation

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