ATLANTA, Sept. 30, 2013 /PRNewswire/ -- Consumer technology marketing veteran, Monica Vila, who co-founded The Online Mom, a website that provides a healthy understanding for the positive role technology can play in a family's life, will be headlining the annual Hispanic Achievement & Business Leadership Awards (HABLA) events in Atlanta, Charlotte, Orlando, and Houston. The events, which are presented by Verizon and hosted by Lanza Group, LLC, will recognize the achievements of Hispanic business and community leaders in these four markets.
"I am incredibly honored to be the keynote for the HABLA events," says Vila, who has appeared as a technology expert resource on The Early Show, Fox News, CNN, NBC, Telemundo, and Univision and also writes for Huffington Post. "Hispanics in the U.S. are a powerful influencer in the U.S. from a community and business perspective. We need to continue to honor the incredible contributions Hispanics make as well as inspire our next generation of future Hispanic leaders."
As the Chief Technology Mom for The Online Mom, Vila has extensive experience marketing to moms utilizing innovative live and social media platforms as well as engaging consumers in the general market and Hispanic communities. You could say Vila is in the right place, at the right time. According to recent Nielsen report regarding the shift in consumer power to Latinas, Latinas are becoming a large mainstream economic influencer. Further, Latinas are technology aficionados using social media as a means to remain culturally connected during the hustle and bustle of everyday life. It aids them in maintaining their heritage and their customs.
"In today's fast-paced technology age, Monica has managed to empower Latino and American families alike to make good decisions about their use of technology," says Ralph E. Herrera, Lanza Group President and Founder. "Monica is the ideal person to keynote HABLA as her focus to connect people and build strong, loyal, and social communities runs parallel to the goal of these award luncheons."
The HABLA luncheons, which are celebrated during Hispanic Heritage Month, awards a $5,000 scholarship to a deserving student in each city as well as recognizing the accomplishments of four (4) Latino role models per market. HABLA is the leading business-to-business (B2B) Hispanic focused networking event in these markets. For more information and tickets, please visit www.HABLAawards.com. HABLA Awards dates:
- Orlando – Tuesday, October 1, 2013 – Citrus Club
- Houston – Thursday, October 3, 2013 – Petroleum Club of Houston
- Charlotte – Tuesday, October 8, 2013 – Mint Museum Uptown
- Atlanta – Thursday, October 10, 2013 – 103 West
About Lanza Group, LLC
Founded in 2003, Atlanta-based Lanza Group, LLC is a Hispanic marketing, PR and events firm that provides integrated bilingual and bicultural Hispanic marketing solutions and experiences – connecting marketers to Latinos throughout the United States. Our goal is to identify opportunities, create programs, and deliver turnkey execution for our clients that will generate brand awareness and incremental revenue growth from the fastest-growing consumer market segment in the country. Lanza Group's signature events include Atlanta's annual official Cinco de Mayo celebration, Fiesta Atlanta; Georgia's Hispanic Heritage Month kick-off celebration, Fiesta Georgia; and the Hispanic Achievement & Business Leadership Awards (HABLA) program in the Atlanta, Charlotte, Houston and Orlando markets.
Oscar F. Barrera
Lanza Group, LLC
SOURCE Lanza Group, LLC