TEDMED partners with TBWA\WorldHealth as Global Digital Agency of Record

Leading Healthcare conference will work with TBWA on global digital activity and partner on stage at this year's Cannes Health Lions Festival

May 02, 2014, 12:53 ET from TBWA Worldwide

NEW YORK, May 2, 2014 /PRNewswire/ -- TEDMED, the leading health and medicine community, has partnered with TBWA\WorldHealth to develop digital activity for their TEDMED brand and conferences.

A community of innovators and leaders who drive a better future for health and medicine, TEDMED celebrates human achievement and the power of connecting in creative ways to change our world and medicine. Through the partnership TEDMED aims to build momentum for the brand between conference events and grow its ecosystem to connect to other resources and social networks.

As part of their collaboration, TEDMED and TBWA\WorldHealth will take the stage together in this year's very first Lions Health Festival in Cannes on 13 June 2014.  The seminar – 'The Creative Ideas and Innovators Disrupting Healthcare' – will introduce the leading innovators and entrepreneurs at the center of disruption in health and wellness chosen from among TEDMED's The Hive Program.

"At TEDMED, we are committed to providing a platform to explore the promise of technology, human achievement and connections in health," said Shirley Bergin, Partner, COO/CMO, TEDMED. "Our collaboration with TBWA/WorldHealth at Lions Health in Cannes and beyond will help us elevate and extend our message to a global audience."

R. Shane Kennedy, Managing Director of TBWA\WorldHealth, added, "We're really excited to be a part of the TEDMED team as we have the utmost respect for their vision and approach.  Now we have a direct opportunity to help them in their mission to create a healthier world."

For more details on TEDMED and TBWA\WorldHealth at Cannes, see here: