Tektronix and Microsoft Unveil Prototype Broadcast-Quality Test and Measurement Tool for Windows Media Video

Industry Leaders Collaborate to Develop Professional Measurement System for

Streaming Digital Media



Apr 23, 2001, 01:00 ET from Microsoft Corp.

    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- At the
 National Association of Broadcasters' convention, NAB2001,
 Microsoft Corp. (Nasdaq: MSFT) and Tektronix Inc. (NYSE:   TEK) unveiled a new
 Tektronix prototype software tool that provides professional-broadcast-quality
 test and measurement for streaming digital video production. The prototype
 software tool is being demonstrated for the first time in the Microsoft
 Internet Theatre at NAB2001, booth i5921 at the Sands Convention Center.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     New technology breakthroughs like Microsoft(R) Windows Media(TM) Video 8
 are helping to redefine the video quality that can be achieved via broadband
 connections and help advance the deployment of new broadband video-streaming
 services, from movie previews to full-length movies and live events. As these
 new services emerge, there is a growing need to ensure that the same tools
 available to broadcasters for testing and measurement can be adapted for the
 world of streaming digital video. Tektronix has selected Windows Media as the
 digital video technology for this prototype.
     "Streaming media is rapidly becoming commonplace. But along with the need
 for streaming media comes the need to manage bandwidth requirements while
 ensuring a high-quality end-user experience," said Bob Agnes, vice president
 of the Video Business Unit at Tektronix. "Tektronix has been providing
 solutions to evaluate picture quality and manage bandwidth since the beginning
 of the transition to digital video, enabling industry leaders to deploy the
 technology necessary for transmission of quality video over broadband
 communication networking, including the Internet.  Windows Media Video's rapid
 emergence as the streaming-video quality leader made it a natural choice to
 work with for developing Web-based video test and measurement tools."
     "For more than 50 years, Tektronix has helped define the standard for
 video test and management tools for the broadcast industry," said Dave Fester,
 general manager of the Windows Digital Media Division at Microsoft. "Its
 selection of Windows Media for its pioneering efforts with Web-based digital
 video testing and measurement demonstrates how rapidly video delivery over the
 Internet is emerging as a professional medium."
 
     About the Tektronix Prototype Test and Measurement Tool
     The new software prototype from Tektronix is being demonstrated at NAB2001
 and incorporates Microsoft Windows Media-formatted streams encoded at various
 compression rates in a side-by-side display with the original, uncompressed
 video content. Included in the demonstration are Tektronix human vision
 difference maps that illustrate variations between the source content and
 resultant content most perceptible by the human eye. Quality scores for each
 encoding rate are also provided by the Tektronix prototype software. These
 results allow streaming media providers to select the amount of bandwidth
 required to provide a specific level of quality. The software tool will be
 available for evaluation by prequalified customers within the next quarter.
 
     About Windows Media
     Windows Media is the leading digital media platform, providing unmatched
 audio and video quality to consumers, content providers, solution providers,
 software developers and corporations. Windows Media offers the industry's only
 integrated rights-management solution and the most scalable and reliable
 streaming technology tested by independent labs. Windows Media Technologies
 includes Windows Media Player for consumers, Windows Media Services for
 servers, Windows Media Tools for content creation, and the Windows Media
 Software Development Kit (SDK) for software developers. Windows Media Player,
 available in 26 languages, is the fastest-growing media player. More
 information about Windows Media can be found at
 http://www.microsoft.com/windowsmedia/.
 
     About Tektronix
     Tektronix Inc. is a test, measurement and monitoring company providing
 measurement solutions to the telecommunications, computer and semiconductor
 industries worldwide. With more than 50 years of experience, Tektronix enables
 its customers to design, build, deploy and manage next-generation global
 communications networks and Internet technologies. Headquartered in Beaverton,
 Ore., Tektronix has operations in 26 countries worldwide. Tektronix' Web
 address is http://www.tektronix.com/.
 
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software, services
 and Internet technologies for personal and business computing. The company
 offers a wide range of products and services designed to empower people
 through great software -- any time, any place and on any device.
     NOTE:  Microsoft and Windows Media are either registered trademarks or
 trademarks of Microsoft Corp. in the United States and/or other countries.
     Tektronix is a registered trademark of Tektronix Inc.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X46846473
 
 

SOURCE Microsoft Corp.
    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- At the
 National Association of Broadcasters' convention, NAB2001,
 Microsoft Corp. (Nasdaq: MSFT) and Tektronix Inc. (NYSE:   TEK) unveiled a new
 Tektronix prototype software tool that provides professional-broadcast-quality
 test and measurement for streaming digital video production. The prototype
 software tool is being demonstrated for the first time in the Microsoft
 Internet Theatre at NAB2001, booth i5921 at the Sands Convention Center.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO )
     New technology breakthroughs like Microsoft(R) Windows Media(TM) Video 8
 are helping to redefine the video quality that can be achieved via broadband
 connections and help advance the deployment of new broadband video-streaming
 services, from movie previews to full-length movies and live events. As these
 new services emerge, there is a growing need to ensure that the same tools
 available to broadcasters for testing and measurement can be adapted for the
 world of streaming digital video. Tektronix has selected Windows Media as the
 digital video technology for this prototype.
     "Streaming media is rapidly becoming commonplace. But along with the need
 for streaming media comes the need to manage bandwidth requirements while
 ensuring a high-quality end-user experience," said Bob Agnes, vice president
 of the Video Business Unit at Tektronix. "Tektronix has been providing
 solutions to evaluate picture quality and manage bandwidth since the beginning
 of the transition to digital video, enabling industry leaders to deploy the
 technology necessary for transmission of quality video over broadband
 communication networking, including the Internet.  Windows Media Video's rapid
 emergence as the streaming-video quality leader made it a natural choice to
 work with for developing Web-based video test and measurement tools."
     "For more than 50 years, Tektronix has helped define the standard for
 video test and management tools for the broadcast industry," said Dave Fester,
 general manager of the Windows Digital Media Division at Microsoft. "Its
 selection of Windows Media for its pioneering efforts with Web-based digital
 video testing and measurement demonstrates how rapidly video delivery over the
 Internet is emerging as a professional medium."
 
     About the Tektronix Prototype Test and Measurement Tool
     The new software prototype from Tektronix is being demonstrated at NAB2001
 and incorporates Microsoft Windows Media-formatted streams encoded at various
 compression rates in a side-by-side display with the original, uncompressed
 video content. Included in the demonstration are Tektronix human vision
 difference maps that illustrate variations between the source content and
 resultant content most perceptible by the human eye. Quality scores for each
 encoding rate are also provided by the Tektronix prototype software. These
 results allow streaming media providers to select the amount of bandwidth
 required to provide a specific level of quality. The software tool will be
 available for evaluation by prequalified customers within the next quarter.
 
     About Windows Media
     Windows Media is the leading digital media platform, providing unmatched
 audio and video quality to consumers, content providers, solution providers,
 software developers and corporations. Windows Media offers the industry's only
 integrated rights-management solution and the most scalable and reliable
 streaming technology tested by independent labs. Windows Media Technologies
 includes Windows Media Player for consumers, Windows Media Services for
 servers, Windows Media Tools for content creation, and the Windows Media
 Software Development Kit (SDK) for software developers. Windows Media Player,
 available in 26 languages, is the fastest-growing media player. More
 information about Windows Media can be found at
 http://www.microsoft.com/windowsmedia/.
 
     About Tektronix
     Tektronix Inc. is a test, measurement and monitoring company providing
 measurement solutions to the telecommunications, computer and semiconductor
 industries worldwide. With more than 50 years of experience, Tektronix enables
 its customers to design, build, deploy and manage next-generation global
 communications networks and Internet technologies. Headquartered in Beaverton,
 Ore., Tektronix has operations in 26 countries worldwide. Tektronix' Web
 address is http://www.tektronix.com/.
 
     About Microsoft
     Founded in 1975, Microsoft is the worldwide leader in software, services
 and Internet technologies for personal and business computing. The company
 offers a wide range of products and services designed to empower people
 through great software -- any time, any place and on any device.
     NOTE:  Microsoft and Windows Media are either registered trademarks or
 trademarks of Microsoft Corp. in the United States and/or other countries.
     Tektronix is a registered trademark of Tektronix Inc.
     The names of actual companies and products mentioned herein may be the
 trademarks of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X46846473
 
 SOURCE  Microsoft Corp.

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