Tektronix and Telogy Partner on Innovative Trade-In Program

Used Tektronix or Competitive Equipment is Taken in on Trade Without Affecting

Tektronix' Bottom Line



Apr 19, 2001, 01:00 ET from Tektronix, Inc.

    BEAVERTON, Ore., April 19 /PRNewswire/ -- Tektronix, Inc. (NYSE:   TEK), a
 leading developer of test, measurement, and monitoring equipment, today
 announced that it has partnered with Telogy, Inc., one of the world's largest
 providers of test equipment for rent, sale, and lease, to provide a unique
 instrumentation trade-in program allowing Tektronix customers to trade-in used
 test instrumentation when purchasing new products from Tektronix.
     Traditional product trade-in programs are often implemented as a
 promotional vehicle for a limited time to replace one product type, such as an
 oscilloscope, with a newer model, leaving the sponsoring manufacturer with
 inventory that cannot be resold. Under the Tektronix/Telogy program, which
 accepts test instrumentation equipment from a variety of industry
 manufacturers, Tektronix grants trade-in value on a used instrument to a
 customer purchasing a new instrument. Telogy purchases and manages the used
 trade-in assets directly, refurbishing and reselling the equipment for its own
 inventory.
     "This is the first partnership of its kind, within our industry, where our
 computer and communications customers have the opportunity to trade in
 Tektronix or competitive units as they upgrade to new models of
 instrumentation," said Michael Oliveri, vice president of Americas region
 sales, Tektronix, Inc. "It is a unique program as it offers Tektronix a
 competitive edge with no risk, it provides Telogy with access to additional
 equipment, and it provides our customers a great deal of flexibility when
 upgrading to a new product. This is a particularly ideal program for customers
 in fast growing markets who may have limited annual capital equipment budget,
 yet have the need for the latest instrumentation to stay competitive."
     "Telogy has made a tremendous investment in creating a robust web site
 that quickly and efficiently serves the needs of Tektronix' salespeople and
 their customers," said Don Sinclair, vice president of sales, Telogy, Inc.
 "We are excited to partner with an industry leader such as Tektronix on such a
 unique program that provides us with an increase in instrumentation to our
 resale division."
     With Telogy's web site, Tektronix' US sales staff can access a list of
 eligible products using secured links from the Tektronix intranet site.
 Updated in real-time, the list includes the model number, list price and buy
 price. A salesperson can click on a particular model, select any options the
 trade-in instrument supports, and the Web site automatically totals the price
 that Telogy will pay for the used equipment.
 
     About Telogy
     Telogy was founded in 1984 as a multi-vendor supplier of general-purpose
 test equipment. The company currently employs over 400 people and has
 established other facilities and offices in the United States and Europe.
     Telogy specializes in selling, leasing, renting, and purchasing electronic
 test equipment through its T&M division in Silicon Valley. The Telogy Leasing
 group specializes in financial service programs to accommodate longer-term
 test equipment requirements as an alternative to shorter-term acquisition
 methods. Its European facility, Telogy International, owns and operates the
 largest calibration and refurbishment center in Belgium. Telogy's corporate
 Web address is www.telogyinc.com. Telogy's international site is located at
 www.telogy.be.
 
     About Tektronix
     Tektronix, Inc. is a test, measurement and monitoring company providing
 measurement solutions to the telecommunications, computer and semiconductor
 industries worldwide. With over 50 years of experience, Tektronix enables its
 customers to design, build, deploy and manage next-generation global
 communications networks and Internet technologies. Headquartered in
 Beaverton, Ore., Tektronix has operations in 26 countries worldwide.
 Tektronix' Web address is www.tektronix.com.
 
     NOTE:  Tektronix is a registered trademark of Tektronix, Inc. All other
 trade names referenced are the service marks, trademarks or registered
 trademarks of their respective companies.
 
 

SOURCE Tektronix, Inc.
    BEAVERTON, Ore., April 19 /PRNewswire/ -- Tektronix, Inc. (NYSE:   TEK), a
 leading developer of test, measurement, and monitoring equipment, today
 announced that it has partnered with Telogy, Inc., one of the world's largest
 providers of test equipment for rent, sale, and lease, to provide a unique
 instrumentation trade-in program allowing Tektronix customers to trade-in used
 test instrumentation when purchasing new products from Tektronix.
     Traditional product trade-in programs are often implemented as a
 promotional vehicle for a limited time to replace one product type, such as an
 oscilloscope, with a newer model, leaving the sponsoring manufacturer with
 inventory that cannot be resold. Under the Tektronix/Telogy program, which
 accepts test instrumentation equipment from a variety of industry
 manufacturers, Tektronix grants trade-in value on a used instrument to a
 customer purchasing a new instrument. Telogy purchases and manages the used
 trade-in assets directly, refurbishing and reselling the equipment for its own
 inventory.
     "This is the first partnership of its kind, within our industry, where our
 computer and communications customers have the opportunity to trade in
 Tektronix or competitive units as they upgrade to new models of
 instrumentation," said Michael Oliveri, vice president of Americas region
 sales, Tektronix, Inc. "It is a unique program as it offers Tektronix a
 competitive edge with no risk, it provides Telogy with access to additional
 equipment, and it provides our customers a great deal of flexibility when
 upgrading to a new product. This is a particularly ideal program for customers
 in fast growing markets who may have limited annual capital equipment budget,
 yet have the need for the latest instrumentation to stay competitive."
     "Telogy has made a tremendous investment in creating a robust web site
 that quickly and efficiently serves the needs of Tektronix' salespeople and
 their customers," said Don Sinclair, vice president of sales, Telogy, Inc.
 "We are excited to partner with an industry leader such as Tektronix on such a
 unique program that provides us with an increase in instrumentation to our
 resale division."
     With Telogy's web site, Tektronix' US sales staff can access a list of
 eligible products using secured links from the Tektronix intranet site.
 Updated in real-time, the list includes the model number, list price and buy
 price. A salesperson can click on a particular model, select any options the
 trade-in instrument supports, and the Web site automatically totals the price
 that Telogy will pay for the used equipment.
 
     About Telogy
     Telogy was founded in 1984 as a multi-vendor supplier of general-purpose
 test equipment. The company currently employs over 400 people and has
 established other facilities and offices in the United States and Europe.
     Telogy specializes in selling, leasing, renting, and purchasing electronic
 test equipment through its T&M division in Silicon Valley. The Telogy Leasing
 group specializes in financial service programs to accommodate longer-term
 test equipment requirements as an alternative to shorter-term acquisition
 methods. Its European facility, Telogy International, owns and operates the
 largest calibration and refurbishment center in Belgium. Telogy's corporate
 Web address is www.telogyinc.com. Telogy's international site is located at
 www.telogy.be.
 
     About Tektronix
     Tektronix, Inc. is a test, measurement and monitoring company providing
 measurement solutions to the telecommunications, computer and semiconductor
 industries worldwide. With over 50 years of experience, Tektronix enables its
 customers to design, build, deploy and manage next-generation global
 communications networks and Internet technologies. Headquartered in
 Beaverton, Ore., Tektronix has operations in 26 countries worldwide.
 Tektronix' Web address is www.tektronix.com.
 
     NOTE:  Tektronix is a registered trademark of Tektronix, Inc. All other
 trade names referenced are the service marks, trademarks or registered
 trademarks of their respective companies.
 
 SOURCE  Tektronix, Inc.

RELATED LINKS

http://www.tek.com