Teradata Hosts Marketing APEX Summit 2013, Puts Spotlight On Data-Driven Marketing

Global Marketing Leaders Gather to Discuss Digital and Integrated Marketing Management

Mar 05, 2013, 09:00 ET from Teradata Corporation

INDIANAPOLIS, March 5, 2013 /PRNewswire/ -- Teradata Corporation (NYSE: TDC), a global leader in analytic data platforms, applications and services, today unveiled the Conference Agenda for its Marketing APEX Summit 2013, the software industry's premier Marketing technology conference focused on Integrated Marketing Management (IMM), and the future of data-driven marketing.  The event is hosted by Teradata Applications (formerly Aprimo), a division of Teradata Corp.

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The 12th annual customer event, which brings marketers, supply chain managers, IT executives and other Teradata customers and guests together for three days of thought leadership, best practices exchange and hands-on training, will take place at the Hyatt Regency in New Orleans, April 8 – 11.

For registration information and all conference details, click here

About Marketing APEX Summit 2013

Underscoring Teradata's market leadership in the data-driven marketing arena, the  Marketing APEX Summit agenda features outstanding keynotes and track presentations, a two-day pre-conference training curriculum, and an invitation-only Teradata Executive Forum featuring keynotes by NBC Universal CMO John Miller and industry expert Shelly Palmer, plus a Power Panel on "Full Contact Marketing" with a selection of global Teradata customers.  Plenary session keynote speakers include Pulitzer Prize winning journalist Charles Duhigg, bestselling author of The Power of Habit: Why We Do What We Do in Life and Business, and Shelly Palmer, host of Fox Television's Shelly Palmer Digital Living.  Conference-goers will also benefit from rich networking opportunities, hands-on educational tracks, and product demonstrations, as well as in-depth roundtables, workshops and panels led by Teradata marketing applications customers and business/technology partners.  Teradata executive and technology leaders will also showcase the latest developments in digital and integrated marketing applications and services. 

"Marketing APEX Summit brings together hundreds of influential marketing executives from around the world who represent top global and industry brands, making it much more than a user conference," said Lisa Arthur, Teradata Applications' chief marketing officer. "Each year, our guest speakers introduce insights that challenge the status quo and suggest new ways data-driven marketing can transform an organization's marketing, PR, sales, IT, inventory management and dozens of other functions. From the practical to the provocative, there's something for everyone to learn and apply to drive more relevant, effective marketing."

Marketing APEX Excellence Awards

Beyond its value for offering the latest industry and experiential knowledge about Integrated Marketing Management, digital messaging and data-driven marketing, APEX Summit 2013 attendees will also enjoy the rich culture of New Orleans – including the opportunity to dance along with Big Bad Voodoo Daddy -- and celebrate with their peers at the annual APEX Awards Gala, honoring customers in multiple categories for their innovative success in using integrated marketing applications solutions from Teradata. 

Corporate sponsors of Marketing APEX Summit 2013 include: EMMcare, Brierley + Partners, KXEN, Market Sphere, Microsoft, Numeric Analytics and Top Right, among others.  For more information about Marketing APEX Summit 2013, visit the event website.

About Teradata

Teradata Corporation (NYSE: TDC) is a global leader in analytic data platforms, applications and services that empower organizations to make the best decision possible for competitive advantage.  Teradata's market-leading Integrated Marketing Management (IMM) solutions advance the productivity and performance of marketing organizations through a data-driven approach that simplifies the complexity of today's rapidly changing marketing environment. To learn more about Teradata applications, visit teradata.com

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SOURCE Teradata Corporation