The 6,000th Retail Outlet of Peak Sport Opens in Shanghai

Extensive Network Covering the PRC

Dec 16, 2009, 07:34 ET from Peak Sport Products Co., Limited

HONG KONG, Dec. 16 /PRNewswire-Asia/ -- Peak Sport Products Co., Limited ("Peak Sport" or the "Company", HKEx Stock Code: 1968, together with its subsidiaries the "Group"), a well-known branded sport products company in China, is pleased to announce the opening of its 6,000th retail outlet, which has further enhanced its distribution network over the PRC.

The 6,000th retail outlet of Peak Sport is called Chuansha shop with a floor area of 423 sq. meters. It is located at Chuansha Commercial Street, the bustling commercial area in Pudong district, Shanghai with high visitor flow rate. Adjacent to our shop are retail stores of renowned brands in the PRC while the largest computer center and internet cafe in the district are situated upstairs of the shop. The favorable geographical location will enable Peak Sport to grasp customers with high purchasing power who quest for premium sport footwear and apparel products and also attract young target customers. It will at the same time bring great promotion effect to the brand.

Regarding the opening of the 6,000th retail outlet, Mr. XU Zhihua, Chief Executive Officer and Executive Director of Peak Sport said: "The opening of the 6,000th retail outlet has special meaning to the Group. The Group has been striving to expand its national distribution network in recent years and now its network covers four municipalities and 27 provinces in the PRC. The opening of the 6,000th retail outlet of Peak Sport in the prime area in Shanghai Pudong can strengthen Peak Sport's leading position, attract more target customers and get hold of the opportunities brought by the expanding domestic demand in the PRC."

About Peak Sport Products Co., Limited

Peak Sport Products Co., Limited is a leading branded sport products company in China and was listed on the Main Board of The Stock Exchange of Hong Kong Limited on 29 September 2009. According to a market survey conducted by Frost & Sullivan in November 2008, "PEAK" is among the top three most recognized sports footwear and basketball footwear brands in China. Peak primarily engages in designing, developing, manufacturing, distributing and marketing its sport products (including footwear, apparel and accessories) under the Peak brand. Up to December 2009, Peak possesses an extensive retail network with more than 6,000 outlets, and its products are exported to over 70 countries. Peak executes a focused marketing and branding strategy internationally and it has become an exclusive official marketing partner of the NBA in China since October 2007.

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SOURCE Peak Sport Products Co., Limited