LOS ANGELES, March 2, 2011 /PRNewswire/ -- The Aura Group, a new media advertising and consulting agency, has partnered with Google's rich media advertising division DoubleClick to use Aura's proprietary movie ticketing and showtime advertising technology, MovieConnect.
DoubleClick is an online ad management and serving technology that allows advertisers and third party developers to plan, buy and manage campaign activities. DoubleClick users can promote their technology and advertisements to buyers around the world through DoubleClick Ad Exchange, which connects advertisers, developers and agencies.
MovieConnect displays movie times and theater locations into any online advertisement, and will send information back to the user in real time via the advertisement, Twitter, or Facebook. Through the partnership, the Aura Group will license MovieConnect technology to Google, which will be used as an advertising feature for DoubleClick subscribers.
"Google DoubleClick serves billions of online ads for the film industry. A partnership between MovieConnect and Google DoubleClick just makes sense; they serve a significant amount of film studio's online media," said David Bailey, CEO of the Aura Group.
MovieConnect enhances online movie banner advertisements, mobile applications, Facebook apps and online widgets by automatically identifying the consumer's location and displaying the closest theaters and showtimes in-line with immediate ticketing options and social elements. Consumers can elect to have theater and showtime information sent to their mobile devices to take on the go, creating highly personalized and localized advertising content.
The Aura Group's service also takes advantage of popular social media platforms and offers the ability to both tweet showtime info and/or post it to your Facebook wall.
"You can click through to buy tickets immediately," said Bailey. "We have seen an over 300% interaction rate for MovieConnect. Moviegoers love seeing local theaters in their ads."
The Aura Group, a wholly owned subsidiary of Aura Interactive, Inc., specializes in online advertising creative and technology in addition to interactive media development. Aura's commitment to develop new technologies, coupled with stunning creative abilities and expert Flash video knowledge, has positioned itself, and its clients, on the cutting edge of online advertising. For more information, call 714-441-2098 or visit www.theauragroup.com. For more information on MovieConnect, visit www.movieconnect.net.
SOURCE The Aura Group