The Biggest Holiday Film of All Time

'Dr. Seuss' How The Grinch Stole Christmas!'



Gets in the Who-Liday Spirit Delivering the Release of

The 'Must-Have' VHS and DVD November 20, 2001



Universal Studios Home Video Will Support Mega-Hit with Largest Advertising

Campaign in Its History With a 'Who's Who' List of Promotional Partners,

Industry-First DVD Gift Set and Whoville Christmas Sweepstakes



Apr 24, 2001, 01:00 ET from Universal Studios Home Video

    UNIVERSAL CITY, Calif., April 24 /PRNewswire Interactive News Release/ --
 The must-have blockbuster hit, "Dr. Seuss' How the Grinch Stole Christmas!,"
 is set to steal the Who-lidays as the biggest holiday title of all time with
 its release on VHS and DVD on November 20, 2001.  Craig Kornblau, president,
 Universal Studios Home Video, announced today the record-breaking film will be
 backed by one of the most aggressive marketing and promotional campaigns in
 Universal Studios Home Video history.  "This timeless celebration of the
 spirit of the holidays and biggest film of 2000 is destined to become the
 keepsake VHS and DVD for 2001," said Kornblau.  "The Grinch will become an
 unprecedented holiday perennial and remain a family favorite for years to
 come."
     The VHS will be available for $24.98 SRP and a special VHS Gift Set that
 includes the video and a Grinch plush will be available for $29.98 SRP.  The
 DVD "Collector's Edition" will be available for $26.98 SRP and the deluxe
 industry-first "Limited Edition" DVD Gift Set that includes a DVD "Collector's
 Edition" and an interactive play set will also be available on November 20 for
 $39.98 SRP.
     The stupendous marketing event features national sweepstakes, rebate
 offer, a three-month advertising campaign that includes network, spot market
 and national cable television, online, outdoor, radio and print ads prior to,
 and after street date, massive tie-in partner advertising and extensive point-
 of-sale materials.
 
     Massive Media Support
     "The Grinch" media campaign will be a four-phased strategic plan beginning
 November 1 with a Pre-Street "Teaser" campaign culminating with a heavy
 advertising push through the holidays during the prime gift-buying season.
 The aggressive advertising campaign will reach more than 98 percent of all
 households in the U.S. more than 18 times, garnering more than 10 billion
 impressions through major network and cable, print, radio, online and outdoor
 advertising.
 
     'Who's Who' of Promotional Partners
     -  Over $20 million in media
     -  List of promotional partners growing
     -  Major retail promotions across a variety of channels including mass
        and grocery
 
     --  Heinz North America - Heinz North America, an affiliate of the H.J.
         Heinz Company, will feature a ten-week promotion with its limited-
         edition Heinz(R) EZ-Squirt(TM) "Grinch" character green bottles and
         other characters like Max the Dog appearing on the red bottles.
         Heinz(R) EZ-Squirt(TM) will also have an exclusive special rebate
         video offer.
 
     --  Hershey Foods Corporation - Hershey Foods Corporation, the leading
         domestic producer of chocolate and non-chocolate confectionery
         products, as well as chocolate-related grocery products, will create
         customized Grinch candy products and a national advertising campaign.
 
     --  Wendy's - Wendy's, one of the world's largest QSR operations in the
         United States, will feature Grinch toys in its National Kids Meal.
         The Wendy's National Kid's Meal program will launch with a major
         holiday promotion.
 
     --  First Book - First Book is a national non-profit organization that
         provides low-income children with their first new books.  During the
         VHS and DVD release of "The Grinch," Universal Studios Home Video will
         work with First Book and Random House, publisher of Dr. Seuss books.
 
     Additional promotional support will include advertising on 100 million
 bananas featuring collectable Grinch stickers during the entire month of
 November, resulting in more than 100 million impressions.
 
     MSN Internet Marketing Event Exclusive
     MSN, the #1 Internet portal and Universal Studios Home Video are teaming
 up to implement a major comprehensive online marketing event that begins with
 MSN's virtual Whoville.  "The Grinch" will come to life on the screen with an
 exclusive Grinch version of MSN.
 
     --  "Whoville" will exist as a special Grinch microsite,
         www.Grinch.MSN.com, where users will enter to win by downloading a
         Grinch version of MSN Explorer, the ultimate Grinch Holiday Gift: "A
         Whoville Christmas at Home."  Universal and The Grinch will eliminate
         the chores of the holiday and convert the home of one lucky winner
         into a Who-house complete with Who-costumes, Who-makeup, Who-
         decorations and a Who-feast
 
     --  Within The Grinch microsite, users will stream exclusive footage, play
         Grinch-themed games, sign-up for emails from The Grinch, and much,
         much more
 
     --  In addition Claus.com, one of the top websites for kids, will
         transform their home page into Whoville during the Pre-Street Consumer
         Awareness Campaign
 
     Retail Merchandising Support
     Universal Studios Home Video is creating a targeted marketing strategy
 specific to retail promotional partnerships in an effort to make "The Grinch"
 the #1 in-store holiday event.  "The Grinch" brand is expected to explode at
 retail through compelling seasonal graphics and innovative outpost merchandise
 presentation.
 
     "Collector's Edition" DVD Added Value:
     The "Collector's Edition" DVD, available for $26.98 SRP, will captivate
 audiences of all ages with the following bonus features including:  a
 featurette on the making of the film with cast and crew and behind-the-scenes
 footage; descriptive video service (DVS for the visually impaired); sing-
 alongs and read-alongs; deleted scenes; Faith Hill music video; featurettes on
 Whoville, Grinch make-up application and special effects out outtakes.  In
 addition to the DVD-ROM features that include: interactual technology allowing
 access to ROM features on the disc; Kazoo 3D -- a computer generated picture
 program allowing consumers to integrate a personal photo together with the
 Grinch; Grinch screen mate; games; screen saver; Grinch computer browser;
 recipes; "Who" photographs; production notes; cast and crew notes and Grinch
 facts.
     With a record-breaking box office opening in 2000 and a total box office
 gross of $265 million, "Dr. Seuss' How the Grinch Stole Christmas!" is poised
 to set new records with its VHS and DVD release in 2001.  With the combined
 massive advertising and promotional support from Universal Studios Home Video,
 "The Grinch," with its timeless message capturing the Who-liday spirit, is
 destined to be the greatest holiday release of all time.
 
     Universal Studios Home Video is a unit of Universal Studios
 (www.universalstudios.com), a part of CANAL+, the TV and Film division of
 Vivendi Universal, a new global leader in media and communications.
 
     For further information please contact Maria LaMagra, (818) 777-4315, or
 Evan Fong, (818) 777-5540, or Yuko Sakamoto, (818) 777-0115, all of Universal
 Studios Home Video; or Regan Phillips, regan.phillips@edelman.com, or Regina
 Novickis, regina.novickis@edelman.com, both of Edelman PR Worldwide,
 323.857.9100, for Universal Studios Home Video.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X80254782
 
 

SOURCE Universal Studios Home Video
    UNIVERSAL CITY, Calif., April 24 /PRNewswire Interactive News Release/ --
 The must-have blockbuster hit, "Dr. Seuss' How the Grinch Stole Christmas!,"
 is set to steal the Who-lidays as the biggest holiday title of all time with
 its release on VHS and DVD on November 20, 2001.  Craig Kornblau, president,
 Universal Studios Home Video, announced today the record-breaking film will be
 backed by one of the most aggressive marketing and promotional campaigns in
 Universal Studios Home Video history.  "This timeless celebration of the
 spirit of the holidays and biggest film of 2000 is destined to become the
 keepsake VHS and DVD for 2001," said Kornblau.  "The Grinch will become an
 unprecedented holiday perennial and remain a family favorite for years to
 come."
     The VHS will be available for $24.98 SRP and a special VHS Gift Set that
 includes the video and a Grinch plush will be available for $29.98 SRP.  The
 DVD "Collector's Edition" will be available for $26.98 SRP and the deluxe
 industry-first "Limited Edition" DVD Gift Set that includes a DVD "Collector's
 Edition" and an interactive play set will also be available on November 20 for
 $39.98 SRP.
     The stupendous marketing event features national sweepstakes, rebate
 offer, a three-month advertising campaign that includes network, spot market
 and national cable television, online, outdoor, radio and print ads prior to,
 and after street date, massive tie-in partner advertising and extensive point-
 of-sale materials.
 
     Massive Media Support
     "The Grinch" media campaign will be a four-phased strategic plan beginning
 November 1 with a Pre-Street "Teaser" campaign culminating with a heavy
 advertising push through the holidays during the prime gift-buying season.
 The aggressive advertising campaign will reach more than 98 percent of all
 households in the U.S. more than 18 times, garnering more than 10 billion
 impressions through major network and cable, print, radio, online and outdoor
 advertising.
 
     'Who's Who' of Promotional Partners
     -  Over $20 million in media
     -  List of promotional partners growing
     -  Major retail promotions across a variety of channels including mass
        and grocery
 
     --  Heinz North America - Heinz North America, an affiliate of the H.J.
         Heinz Company, will feature a ten-week promotion with its limited-
         edition Heinz(R) EZ-Squirt(TM) "Grinch" character green bottles and
         other characters like Max the Dog appearing on the red bottles.
         Heinz(R) EZ-Squirt(TM) will also have an exclusive special rebate
         video offer.
 
     --  Hershey Foods Corporation - Hershey Foods Corporation, the leading
         domestic producer of chocolate and non-chocolate confectionery
         products, as well as chocolate-related grocery products, will create
         customized Grinch candy products and a national advertising campaign.
 
     --  Wendy's - Wendy's, one of the world's largest QSR operations in the
         United States, will feature Grinch toys in its National Kids Meal.
         The Wendy's National Kid's Meal program will launch with a major
         holiday promotion.
 
     --  First Book - First Book is a national non-profit organization that
         provides low-income children with their first new books.  During the
         VHS and DVD release of "The Grinch," Universal Studios Home Video will
         work with First Book and Random House, publisher of Dr. Seuss books.
 
     Additional promotional support will include advertising on 100 million
 bananas featuring collectable Grinch stickers during the entire month of
 November, resulting in more than 100 million impressions.
 
     MSN Internet Marketing Event Exclusive
     MSN, the #1 Internet portal and Universal Studios Home Video are teaming
 up to implement a major comprehensive online marketing event that begins with
 MSN's virtual Whoville.  "The Grinch" will come to life on the screen with an
 exclusive Grinch version of MSN.
 
     --  "Whoville" will exist as a special Grinch microsite,
         www.Grinch.MSN.com, where users will enter to win by downloading a
         Grinch version of MSN Explorer, the ultimate Grinch Holiday Gift: "A
         Whoville Christmas at Home."  Universal and The Grinch will eliminate
         the chores of the holiday and convert the home of one lucky winner
         into a Who-house complete with Who-costumes, Who-makeup, Who-
         decorations and a Who-feast
 
     --  Within The Grinch microsite, users will stream exclusive footage, play
         Grinch-themed games, sign-up for emails from The Grinch, and much,
         much more
 
     --  In addition Claus.com, one of the top websites for kids, will
         transform their home page into Whoville during the Pre-Street Consumer
         Awareness Campaign
 
     Retail Merchandising Support
     Universal Studios Home Video is creating a targeted marketing strategy
 specific to retail promotional partnerships in an effort to make "The Grinch"
 the #1 in-store holiday event.  "The Grinch" brand is expected to explode at
 retail through compelling seasonal graphics and innovative outpost merchandise
 presentation.
 
     "Collector's Edition" DVD Added Value:
     The "Collector's Edition" DVD, available for $26.98 SRP, will captivate
 audiences of all ages with the following bonus features including:  a
 featurette on the making of the film with cast and crew and behind-the-scenes
 footage; descriptive video service (DVS for the visually impaired); sing-
 alongs and read-alongs; deleted scenes; Faith Hill music video; featurettes on
 Whoville, Grinch make-up application and special effects out outtakes.  In
 addition to the DVD-ROM features that include: interactual technology allowing
 access to ROM features on the disc; Kazoo 3D -- a computer generated picture
 program allowing consumers to integrate a personal photo together with the
 Grinch; Grinch screen mate; games; screen saver; Grinch computer browser;
 recipes; "Who" photographs; production notes; cast and crew notes and Grinch
 facts.
     With a record-breaking box office opening in 2000 and a total box office
 gross of $265 million, "Dr. Seuss' How the Grinch Stole Christmas!" is poised
 to set new records with its VHS and DVD release in 2001.  With the combined
 massive advertising and promotional support from Universal Studios Home Video,
 "The Grinch," with its timeless message capturing the Who-liday spirit, is
 destined to be the greatest holiday release of all time.
 
     Universal Studios Home Video is a unit of Universal Studios
 (www.universalstudios.com), a part of CANAL+, the TV and Film division of
 Vivendi Universal, a new global leader in media and communications.
 
     For further information please contact Maria LaMagra, (818) 777-4315, or
 Evan Fong, (818) 777-5540, or Yuko Sakamoto, (818) 777-0115, all of Universal
 Studios Home Video; or Regan Phillips, regan.phillips@edelman.com, or Regina
 Novickis, regina.novickis@edelman.com, both of Edelman PR Worldwide,
 323.857.9100, for Universal Studios Home Video.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X80254782
 
 SOURCE  Universal Studios Home Video