The Bridget Jones Effect: Fact Or Fiction for U.S. Singles? Match.com Reveals Dating Realities of U.S. 'Singleton' 30-Somethings

Available Singletons: 1.6 million

Relationships: hundreds of thousands

Smug marrieds: 2,200



'Met Shaz at 192 this evening and she told me about this great place she's

found to meet interesting, educated single men...'



Apr 05, 2001, 01:00 ET from Match.com

    DALLAS, April 5 /PRNewswire/ -- What's it like to be a 30-something
 "singleton?"  When "Bridget Jones's Diary" opens in U.S. theaters on April
 13th, American theater-goers will get the chance to see Renee Zellweger act as
 Bridget Jones, a comic British "singleton" consumed by the 30s "dating panic."
 According to Match.com, the leading online dating service and a wholly owned
 subsidiary of Ticketmaster (Nasdaq:   TMCS), the so-called "Bridget Jones
 Effect," where women in their 30s become hyper-concerned with their
 methodology for meeting Mr. Right, can be a dominant force in the psyche of
 both British and American single women.
     Census data from 1948 to 1998 shows that in the last half of the 20th
 century, the average age at which women married increased by five years.
 "Single women in their 20s seem to focus more on their education and career
 than they do on finding true love and starting a family," states Cindy
 Hennessy, president of Match.com.  "As women enter their 30s and begin to hear
 their biological clocks ticking, they may find it harder to find appropriate
 dates or romantic partners.  The 'Bridget Jones Effect' is a comic
 exaggeration of what many women fear, that they're going about meeting Mr.
 Right in all the wrong ways."
     The dating picture isn't all doom and gloom, however.  According to a
 recent online survey of 2,600 U.S. singles commissioned by Match.com from the
 NPD Group, Inc., 56% of singles are optimistic they will find the relationship
 they are seeking in the next year.  It's likely some of them will find their
 relationship on sites like Match.com, as 86% of U.S. online dating service
 users surveyed believe it is possible for them to fall in love with someone
 they meet through this type of service.
     According to U.S. Census data from 1998, there are almost 14 million
 American "singletons" in their 30s, and single women in this age group may be
 surprised to know that they are outnumbered by single men who make up just
 over 53 percent of this number.  Match.com, a popular online destination for
 the 30-something crowd, has more than 430,000 profiles of members in their 30s
 available for matching.
     "Bridget Jones should be a hero for many singles," advises Trish
 McDermott, Match.com's Vice President of Romance.  "Despite numerous
 obstacles, romantic rejections, bouts of self-doubt and unfortunate and
 sometimes absurd romantic circumstances, she persevered and eventually found
 love.  She is typical of today's 30-something single woman and many Match.com
 members -- she works long hours, is reluctant to be fixed up by her parents,
 yet she's not meeting suitable romantic partners on her own.  Bridget got
 herself off the bench and into the game of romance, with some very happy
 results.  I would advise all singles to do the same."
 
     About Match.com
     Match.com, the Internet's leading online dating service according to
 Jupiter Media Metrix, offers adults worldwide a fun, private and convenient
 environment for meeting other singles.  Since its launch in 1995, Match.com
 estimates it is responsible for arranging hundreds of thousands of
 relationships for its members, and the site has confirmed more than 1,100
 marriages.  With the planned migration of OneAndOnly.com members to its site,
 Match.com estimates it will feature more than 1.75 million members with
 profiles and will generate more than 135 million monthly page views.
 OneAndOnly.com's 175,000-member affiliate program will also move to the
 Match.com site.  Match.com powers paid online dating on MSN, The Microsoft
 Network; MSN.co.uk; Yahoo! and iWon.com.  Wholly owned subsidiaries of
 Ticketmaster (Nasdaq:   TMCS), Match.com and OneAndOnly are subscription-based
 services and are profitable on an operating basis.
 
 

SOURCE Match.com
    DALLAS, April 5 /PRNewswire/ -- What's it like to be a 30-something
 "singleton?"  When "Bridget Jones's Diary" opens in U.S. theaters on April
 13th, American theater-goers will get the chance to see Renee Zellweger act as
 Bridget Jones, a comic British "singleton" consumed by the 30s "dating panic."
 According to Match.com, the leading online dating service and a wholly owned
 subsidiary of Ticketmaster (Nasdaq:   TMCS), the so-called "Bridget Jones
 Effect," where women in their 30s become hyper-concerned with their
 methodology for meeting Mr. Right, can be a dominant force in the psyche of
 both British and American single women.
     Census data from 1948 to 1998 shows that in the last half of the 20th
 century, the average age at which women married increased by five years.
 "Single women in their 20s seem to focus more on their education and career
 than they do on finding true love and starting a family," states Cindy
 Hennessy, president of Match.com.  "As women enter their 30s and begin to hear
 their biological clocks ticking, they may find it harder to find appropriate
 dates or romantic partners.  The 'Bridget Jones Effect' is a comic
 exaggeration of what many women fear, that they're going about meeting Mr.
 Right in all the wrong ways."
     The dating picture isn't all doom and gloom, however.  According to a
 recent online survey of 2,600 U.S. singles commissioned by Match.com from the
 NPD Group, Inc., 56% of singles are optimistic they will find the relationship
 they are seeking in the next year.  It's likely some of them will find their
 relationship on sites like Match.com, as 86% of U.S. online dating service
 users surveyed believe it is possible for them to fall in love with someone
 they meet through this type of service.
     According to U.S. Census data from 1998, there are almost 14 million
 American "singletons" in their 30s, and single women in this age group may be
 surprised to know that they are outnumbered by single men who make up just
 over 53 percent of this number.  Match.com, a popular online destination for
 the 30-something crowd, has more than 430,000 profiles of members in their 30s
 available for matching.
     "Bridget Jones should be a hero for many singles," advises Trish
 McDermott, Match.com's Vice President of Romance.  "Despite numerous
 obstacles, romantic rejections, bouts of self-doubt and unfortunate and
 sometimes absurd romantic circumstances, she persevered and eventually found
 love.  She is typical of today's 30-something single woman and many Match.com
 members -- she works long hours, is reluctant to be fixed up by her parents,
 yet she's not meeting suitable romantic partners on her own.  Bridget got
 herself off the bench and into the game of romance, with some very happy
 results.  I would advise all singles to do the same."
 
     About Match.com
     Match.com, the Internet's leading online dating service according to
 Jupiter Media Metrix, offers adults worldwide a fun, private and convenient
 environment for meeting other singles.  Since its launch in 1995, Match.com
 estimates it is responsible for arranging hundreds of thousands of
 relationships for its members, and the site has confirmed more than 1,100
 marriages.  With the planned migration of OneAndOnly.com members to its site,
 Match.com estimates it will feature more than 1.75 million members with
 profiles and will generate more than 135 million monthly page views.
 OneAndOnly.com's 175,000-member affiliate program will also move to the
 Match.com site.  Match.com powers paid online dating on MSN, The Microsoft
 Network; MSN.co.uk; Yahoo! and iWon.com.  Wholly owned subsidiaries of
 Ticketmaster (Nasdaq:   TMCS), Match.com and OneAndOnly are subscription-based
 services and are profitable on an operating basis.
 
 SOURCE  Match.com