The Children's Hospital of Philadelphia Kicks Off `Catch A Kid Doing the Right Thing' for Bicycle Safety on May 5th

Injury Free Coalition for Kids of Philadelphia is Partnering with Ronald

McDonald House Charities(TM) to Provide Free Helmets and Positive

Reinforcement



Apr 27, 2001, 01:00 ET from The Children's Hospital of Philadelphia

    PHILADELPHIA, April 27 /PRNewswire/ -- Bicycle riding and helmet wearing
 should go hand in hand...but do they?  Each year, nearly 100 children are seen
 in The Children's Hospital of Philadelphia's Emergency Department with severe
 or life threatening injuries related to bicycle riding; many times that number
 are treated for less serious bike-related injuries.
     The Injury Free Coalition for Kids of Philadelphia (IFC), hosted by The
 Children's Hospital of Philadelphia, has decided to take positive action to
 prevent serious injuries by partnering with Ronald McDonald House Charities of
 the Philadelphia Region, Inc. (RMHC) and local community law enforcement to
 "Catch A Kid Doing the Right Thing".  The campaign kicks off with a bike rodeo
 and helmet give-away on Saturday, May 5th at Leidy Elementary School located
 at Belmont and Thompson streets, 10 a.m.-3 p.m., and bike rodeo from
 10 a.m. to 1:00 p.m.  Doctors, nurses and the group EPWP (which includes
 social workers, and medical and dental students from the University of
 Pennsylvania Medical School) will be on site to talk about outdoor safety and
 protecting children from injuries.  Children will receive safety materials and
 be fitted for correctly sized helmets.  "This positive reinforcement campaign
 includes instructing local bicycle police and foot patrols to reward children
 they see bicycling with a helmet.  Children `caught' wearing bicycle helmets
 will receive a coupon donated by the local McDonald's Owner/Operator
 Association.  This effort will be coupled with public service announcements
 and coverage of children and parents, making a difference because they made
 the safe choice.  The plan is to distribute nearly 1,000 helmets to children
 who live in West Philadelphia, over the next few months," says Linda Hawkins,
 IFC coordinator.
     The "Catch A Kid" program is part of a larger initiative by the Injury
 Free Coalition for Kids of Philadelphia.  BikeWise in West Philadelphia is a
 comprehensive bike safety program designed to reduce the number of children
 injured while riding their bicycles, scooters, rollerblades and skateboards,
 as well as to reduce the detrimental impact of any potential injuries.  The
 program is targeted towards children in West Philadelphia under the age of 18.
 U.S. Census data from 1990 indicates that over 60,000 children in this age
 group live and play in this neighborhood.  The project includes going into the
 community with safety materials, equipment and education, and supporting
 positive reinforcement of children who wear their helmets.
     BikeWise in West Philadelphia clinics will be organized and coordinated
 through the Community Recreation Center Summer Programs, After School
 Programs, Family Resource Centers and community based organizations.  IFC will
 train community and hospital volunteers to teach safe riding techniques and
 the importance of wearing a helmet.  They will provide bike safety materials
 and a free helmet (correctly fitted) to each child who attends the clinic.
 Materials and equipment were paid for with a $10,000 grant from RMHC.
     Additionally, children who come to The Children's Hospital of
 Philadelphia's Emergency Department as a result of a bicycle-related injury
 and don't own a helmet or their helmet was damaged in an accident will receive
 education and a free helmet.
     The Injury Free Coalition for Kids of Philadelphia, hosted by The
 Children's Hospital of Philadelphia, is a multidisciplinary campaign that
 focuses on injury prevention, education and improvement of the physical
 community to eliminate hazards, promote the creation of safe play areas and
 development of safe activities for children and families in West Philadelphia.
     The goal of the Coalition is to protect children from preventable injuries
 by "creating a safe neighborhood for a safe childhood."  For more information
 about the Injury Free Coalition for Kids of Philadelphia, visit their web site
 at www.injuryfree.org.
     Ronald McDonald House Charities provides comfort and care to children and
 families through its network of local charities currently serving 32
 countries.  RMHC makes grants to not-for-profit organizations, and provides
 support to Ronald McDonald Houses(TM) worldwide.  RMHC of the Philadelphia
 Region, Inc. made nearly $200,000 in grants last year.  RMHC receives support
 from McDonald's Corporation, McDonald's owner/operators, corporate donors, and
 McDonald's customers.  For more information about RMHC, or to obtain a grant
 application, please visit www.rmhc.org.
     Founded in 1855 as the nation's first pediatric hospital, The Children's
 Hospital of Philadelphia is ranked today as the best pediatric hospital in the
 nation by a comprehensive Child Magazine survey.  Its unique family-centered
 care and public service programs have brought the 381-bed hospital recognition
 as a leading advocate for children and adolescents from before birth through
 age 19.
 
     CONTACT:  Joey Marie McCool of The Children's Hospital of Philadelphia,
 215-590-7092, or McCool@email.chop.edu.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X42115833
 
 

SOURCE The Children's Hospital of Philadelphia
    PHILADELPHIA, April 27 /PRNewswire/ -- Bicycle riding and helmet wearing
 should go hand in hand...but do they?  Each year, nearly 100 children are seen
 in The Children's Hospital of Philadelphia's Emergency Department with severe
 or life threatening injuries related to bicycle riding; many times that number
 are treated for less serious bike-related injuries.
     The Injury Free Coalition for Kids of Philadelphia (IFC), hosted by The
 Children's Hospital of Philadelphia, has decided to take positive action to
 prevent serious injuries by partnering with Ronald McDonald House Charities of
 the Philadelphia Region, Inc. (RMHC) and local community law enforcement to
 "Catch A Kid Doing the Right Thing".  The campaign kicks off with a bike rodeo
 and helmet give-away on Saturday, May 5th at Leidy Elementary School located
 at Belmont and Thompson streets, 10 a.m.-3 p.m., and bike rodeo from
 10 a.m. to 1:00 p.m.  Doctors, nurses and the group EPWP (which includes
 social workers, and medical and dental students from the University of
 Pennsylvania Medical School) will be on site to talk about outdoor safety and
 protecting children from injuries.  Children will receive safety materials and
 be fitted for correctly sized helmets.  "This positive reinforcement campaign
 includes instructing local bicycle police and foot patrols to reward children
 they see bicycling with a helmet.  Children `caught' wearing bicycle helmets
 will receive a coupon donated by the local McDonald's Owner/Operator
 Association.  This effort will be coupled with public service announcements
 and coverage of children and parents, making a difference because they made
 the safe choice.  The plan is to distribute nearly 1,000 helmets to children
 who live in West Philadelphia, over the next few months," says Linda Hawkins,
 IFC coordinator.
     The "Catch A Kid" program is part of a larger initiative by the Injury
 Free Coalition for Kids of Philadelphia.  BikeWise in West Philadelphia is a
 comprehensive bike safety program designed to reduce the number of children
 injured while riding their bicycles, scooters, rollerblades and skateboards,
 as well as to reduce the detrimental impact of any potential injuries.  The
 program is targeted towards children in West Philadelphia under the age of 18.
 U.S. Census data from 1990 indicates that over 60,000 children in this age
 group live and play in this neighborhood.  The project includes going into the
 community with safety materials, equipment and education, and supporting
 positive reinforcement of children who wear their helmets.
     BikeWise in West Philadelphia clinics will be organized and coordinated
 through the Community Recreation Center Summer Programs, After School
 Programs, Family Resource Centers and community based organizations.  IFC will
 train community and hospital volunteers to teach safe riding techniques and
 the importance of wearing a helmet.  They will provide bike safety materials
 and a free helmet (correctly fitted) to each child who attends the clinic.
 Materials and equipment were paid for with a $10,000 grant from RMHC.
     Additionally, children who come to The Children's Hospital of
 Philadelphia's Emergency Department as a result of a bicycle-related injury
 and don't own a helmet or their helmet was damaged in an accident will receive
 education and a free helmet.
     The Injury Free Coalition for Kids of Philadelphia, hosted by The
 Children's Hospital of Philadelphia, is a multidisciplinary campaign that
 focuses on injury prevention, education and improvement of the physical
 community to eliminate hazards, promote the creation of safe play areas and
 development of safe activities for children and families in West Philadelphia.
     The goal of the Coalition is to protect children from preventable injuries
 by "creating a safe neighborhood for a safe childhood."  For more information
 about the Injury Free Coalition for Kids of Philadelphia, visit their web site
 at www.injuryfree.org.
     Ronald McDonald House Charities provides comfort and care to children and
 families through its network of local charities currently serving 32
 countries.  RMHC makes grants to not-for-profit organizations, and provides
 support to Ronald McDonald Houses(TM) worldwide.  RMHC of the Philadelphia
 Region, Inc. made nearly $200,000 in grants last year.  RMHC receives support
 from McDonald's Corporation, McDonald's owner/operators, corporate donors, and
 McDonald's customers.  For more information about RMHC, or to obtain a grant
 application, please visit www.rmhc.org.
     Founded in 1855 as the nation's first pediatric hospital, The Children's
 Hospital of Philadelphia is ranked today as the best pediatric hospital in the
 nation by a comprehensive Child Magazine survey.  Its unique family-centered
 care and public service programs have brought the 381-bed hospital recognition
 as a leading advocate for children and adolescents from before birth through
 age 19.
 
     CONTACT:  Joey Marie McCool of The Children's Hospital of Philadelphia,
 215-590-7092, or McCool@email.chop.edu.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X42115833
 
 SOURCE  The Children's Hospital of Philadelphia