The CHILDWISE Monitor Report 2016

Mar 03, 2016, 18:01 ET from Reportlinker

NEW YORK, March 3, 2016 /PRNewswire/ -- The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 22nd year.  This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

The 2016 Monitor Survey covers:

- Computers and the Internet: computer ownership and usage, internet access, time spent online, reasons for going online
- Websites and Applications: usage, favourite sites / apps, websites used, downloading and using apps, paying for apps and in-app purchases
- Gaming: devices used for gaming, games console ownership, gaming behaviour, time spent playing, favourite games
- YouTube: frequency of use, devices used for access, reasons for using, activities carried out, favourite YouTubers
- Mobile Phones: ownership, usage, time spent using, who pays, how are calls paid for, monthly spend
- Television Viewing: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV
- Music: accessing music, favourite groups, downloading music
- Reading: favourite magazines, frequency / time spent reading, ebook readers
- Cinema: frequency of visit, who visit with / pays, favourite films
- Children's Equipment: devices used to access different media
- Money: pocket money and earnings, ad-hoc handouts, bank accounts
- Children's Purchasing: categories bought from, buying online
- Sport and Activities: weekly hours in / out of school, opinion on amount of sport in school, activities outside school
- Heath and Wellbeing: how healthy, how happy, life compared with last year, confidence
- Social Awareness: causes of concern, awareness and support of charities
Read the full report:

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