The DMA Supports Chairman Burton's Call for Postal Reform

Apr 24, 2001, 01:00 ET from The Direct Marketing Association

    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- The Direct
 Marketing Association (The DMA) today announced its support for Congressman
 Dan Burton's (R-IN) letter to the White House urging legislative action to
 address the critical problems facing the United States Postal Service (USPS).
 Burton is the Chairman of the House Committee on Government Reform, which has
 oversight authority over the USPS.
     "We applaud the Chairman's willingness to take such an aggressive stance
 regarding the need for postal reform legislation," said H.  Robert Wientzen,
 president & CEO, The DMA.  "There is no doubt that the Postal Service is
 facing a crisis that will materially impact the economy as well as the future
 of the direct marketing industry and the Postal Service itself."
     "We consider Congressman Burton's initiative to be a jumpstart to a very
 long and overdue process building on the efforts of Congressman John McHugh
 (R-NY) over the past several years," said Ed Gleiman, former Postal Rate
 Commission Chairman who now is spearheading The DMA's postal reform
 initiative.  "The DMA stands ready to support the Chairman's efforts to
 achieve meaningful changes that will make the Postal Service more competitive
 in the rapidly evolving communications and delivery marketplace."
     "This is an amazing opportunity for the federal government to recognize
 the need for reform of our outdated postal laws," said Jerry Cerasale, senior
 vice president, government affairs, The DMA.
     The USPS today is operating under a set of laws passed in 1970 that
 prevents it from being competitive in today's economy. The agency has suffered
 major fiscal setbacks due to fierce competition from recent technological
 communication advancements such as e-mail and private sector competitors.
 
     The DMA is the leading and largest trade association for businesses
 interested in interactive and database marketing, with nearly 5,000 member
 companies from the United States and 53 other nations.  Founded in 1917, its
 members include direct marketers from every business segment as well as the
 nonprofit and electronic marketing sectors.  Included are catalogers, Internet
 retailers and service providers, financial services providers, book and
 magazine publishers, book and music clubs, retail stores, industrial
 manufacturers and a host of other vertical segments, including the service
 industries that support them.  According to a DMA-commissioned study, direct
 and interactive marketing sales in the United States exceeded $1.7 trillion in
 2000, including $110 billion in catalog sales and $24 billion in sales
 generated by the Internet.  The DMA's Web Site is www.the-dma.org and its
 consumer Web site is http://www.shopthenet.org.
 
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SOURCE The Direct Marketing Association
    NEW YORK, April 24 /PRNewswire Interactive News Release/ -- The Direct
 Marketing Association (The DMA) today announced its support for Congressman
 Dan Burton's (R-IN) letter to the White House urging legislative action to
 address the critical problems facing the United States Postal Service (USPS).
 Burton is the Chairman of the House Committee on Government Reform, which has
 oversight authority over the USPS.
     "We applaud the Chairman's willingness to take such an aggressive stance
 regarding the need for postal reform legislation," said H.  Robert Wientzen,
 president & CEO, The DMA.  "There is no doubt that the Postal Service is
 facing a crisis that will materially impact the economy as well as the future
 of the direct marketing industry and the Postal Service itself."
     "We consider Congressman Burton's initiative to be a jumpstart to a very
 long and overdue process building on the efforts of Congressman John McHugh
 (R-NY) over the past several years," said Ed Gleiman, former Postal Rate
 Commission Chairman who now is spearheading The DMA's postal reform
 initiative.  "The DMA stands ready to support the Chairman's efforts to
 achieve meaningful changes that will make the Postal Service more competitive
 in the rapidly evolving communications and delivery marketplace."
     "This is an amazing opportunity for the federal government to recognize
 the need for reform of our outdated postal laws," said Jerry Cerasale, senior
 vice president, government affairs, The DMA.
     The USPS today is operating under a set of laws passed in 1970 that
 prevents it from being competitive in today's economy. The agency has suffered
 major fiscal setbacks due to fierce competition from recent technological
 communication advancements such as e-mail and private sector competitors.
 
     The DMA is the leading and largest trade association for businesses
 interested in interactive and database marketing, with nearly 5,000 member
 companies from the United States and 53 other nations.  Founded in 1917, its
 members include direct marketers from every business segment as well as the
 nonprofit and electronic marketing sectors.  Included are catalogers, Internet
 retailers and service providers, financial services providers, book and
 magazine publishers, book and music clubs, retail stores, industrial
 manufacturers and a host of other vertical segments, including the service
 industries that support them.  According to a DMA-commissioned study, direct
 and interactive marketing sales in the United States exceeded $1.7 trillion in
 2000, including $110 billion in catalog sales and $24 billion in sales
 generated by the Internet.  The DMA's Web Site is www.the-dma.org and its
 consumer Web site is http://www.shopthenet.org.
 
                     MAKE YOUR OPINION COUNT -- Click Here
                http://tbutton.prnewswire.com/prn/11690X38947491
 
 SOURCE  The Direct Marketing Association