The EastSide Group's Eli Neusner Reveals Keys to Success in Investor Road Shows

Nov 06, 2009, 06:25 ET from The EastSide Group

BOSTON, Nov. 6 /PRNewswire-Asia/ -- Eli Neusner, Managing Director and Founder of The EastSide Group, recently offered some important recommendations for companies about to embark on U.S. investor road shows.

"Because of what's happened in the markets over the past year, things have changed. Institutional investors are much more discriminating and don't have patience or tolerance for companies who don't have their act together when they make their investor presentation."

The EastSide Group advises public and private companies on their communications to investors, and helps their clients develop successful investor presentations. He recommends that companies take their investor presentations seriously, and focus on telling investors what they want to hear. "When I was a investment analyst, I heard so many investor presentations that talked about how great the company's products, technology, or services were. But what I really wanted to hear were things like:

    -- What's the market opportunity and what is the strategy for exploiting
    -- What makes the company different than its competitors?
    -- What is the path to profitability?
    -- What's management track record in delivering shareholder value?

"The EastSide Group was instrumental in helping us prepare for our investor day presentation," said Jodi Allen, director of investor relations for Cytec Industries. "Their expertise was invaluable in terms of presenting the right messages and developing the appropriate materials."

The EastSide Group also advises companies to be smart about their slide shows. "Bad visuals can undermine a good presentation. Don't overdo it with text and bullet points, make one succinct point per slide and use graphs and charts wisely."

Ultimately, investor presentations are often the primary means by which companies are judged by the investing public. Neusner adds: "Presentations don't substitute for excellent fundamentals, but if they're poorly designed and prepared, they won't help. After all, if you don't have your corporate story down, and can't articulate it well, then why go through the trouble of setting up road shows in the first place?"

About The EastSide Group

The EastSide Group is an investor communications firm that helps publicly traded and privately held companies as well as fund managers succeed in their most important investor interactions: capital raisings, road shows, conferences and meetings. Based in Boston, the firm's management team is comprised of seasoned investment professionals who specialize in developing presentations that are not only visually engaging, but that communicate the exact content that investors look for from corporate executives and fund managers. Visit us on the web at: .

SOURCE The EastSide Group