The Economist Advertisers Gain New Online Video Solution through U.S. Intro of Teads.tv's inRead™
25 Nov, 2013, 10:53 ET
NEW YORK, Nov. 25, 2013 /PRNewswire/ -- The Economist is the first publisher to announce the introduction of French technology company Teads.tv's innovative inRead™ online video unit in the U.S.
The inRead(TM) format and technology offers a high-impact complement to pre-roll ads due to its positioning and the way it plays. As the reader scrolls down any text-based article, the video ad appears between paragraphs, stopping if the reader cannot see it and resuming when it comes into view. When the ad is finished, the column elegantly closes up, mending any rift between paragraphs. A screencast demo is available at https://vimeo.com/65290229.
"This is a positive addition for our advertisers and readers," said Nick Blunden, SVP, Global Head of Digital and Content Strategy for The Economist. "Advertisers receive incremental video exposure with transparent, guaranteed viewability all placed right in the heart of The Economist's strength – our editorial content. Readers experience non-interruptive video advertising and benefit by allowing The Economist to continue to invest in delivering the highest quality editorial product. New formats like inRead™ are vital to our goal to produce must-read content for thought leaders and business decision makers around the world."
John Osborn, Teads.tv's North American Business Development Head stated, "The Economist once again demonstrates leadership in the media sector by finding new ways to improve the business model for T/V (Television/Video) advertisers and their readers. By 'de-constructing' the pre-roll and freeing video advertising from its constraints, The Economist, its advertisers and its prized readership continue to blaze the trail globally."
The Economist is an international news and business publication, offering clear reporting, commentary and analysis on world current affairs, business, finance, science and technology, culture, society, media and the arts. As noted on its contents page, The Economist's goal is to "take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress." The Economist is read by more of the world's political and business leaders than any other magazine.
Teads.tv is a leading innovative video ad platform and creator of new formats and technology for delivering video digitally. Teads' inRead™ and other "outStream" formats allow publishers to benefit from quality video inventory without having to create additional editorial video content. Teads.tv also offers full capability ad serving and acts as a video Supply Side Platform (SSP), to answer the many requirements of the online advertising market. For more information, please visit: http://teads.tv/ and @Teads.
Share this article