The Famous Grouse Invites Canadians to 'Be Part of Something Famous'

Sep 03, 2013, 14:00 ET from BEAM Global Canada Inc.

TORONTO, Sept. 3, 2013 /CNW/ - The Famous Grouse blended scotch whisky is announcing a global collaborative project with innovation at its core: a kinetic sculpture brought to life by thousands of thoughts and ideas on fame from people across the world.

The program aims to create a dialogue around fame, including challenging modern day perceptions of what fame is and determining what individuals from around the world want to be famous for.  Canadians will join entrants from Europe to Africa to Asia and beyond in submitting their answer to the question: "What would you like to be famous for?" Answers submitted before September 11 will have a chance to be laser cut onto strips of aluminium to form a unique sculpture, which will act as the canvas for this global discussion on the concept of fame. A digital version of the sculpture that includes all submissions will be housed at

This ground-breaking collaboration is comprised of over 34 engineers and selective artistic and technology teams from renowned creative and design studios Marshmallow Laser Feast, Studio Roso and Ruairi Glynn. This team will be tasked with transforming these global responses into a magnificent and innovative sculpture.

The global community can log on to to contribute their personal aspirations and be part of this historic project. They will then be able to follow their idea online as it becomes part of this collaboration.

These submissions will create a virtual conversation across the globe. The differing ideas and opinions will offer global insights into the concept of fame today, providing social commentary on the meaning to both individuals and regions throughout the world.

"Being a blend, The Famous Grouse has always been about bringing things together - natural elements, processes and people's expertise to create a world-class whisky. This project is about celebrating collaboration and the power of bringing people, materials and talent together to create something truly unique" said Asanka De Silva, Global Brand Controller, The Famous Grouse.

"Good things come from having the right ingredients; in this case a group of people from various disciplines which are challenged to bring out the best in each other's work," said Barney Steel, Marshmallow Laser Feast.

The unique collaboration of artistic and technology teams has allowed for a truly inspirational sculptural concept. As an inimitable fusion of light and motion, it will create a 'living' symbiotic piece of art that reflects the meaning of fame. This will continue to live on, where a virtual representation of the sculpture will contain every response submitted and those still to come.

Join The Famous Grouse and the world and 'Be Part Of Something Famous' by answering the question 'What Would You Like To Be Famous For' at

About The Famous Grouse

The Famous Grouse is the no. 1 whisky in the UK and no. 4 blended whisky worldwide.

The Famous Grouse is exported to over 100 countries.

Created in 1896 by founder Matthew Gloag, it was originally called The Grouse Brand. The brand became so popular that on August 12th 1905 it was renamed The Famous Grouse.

The Famous Grouse Experience is located at Scotland's oldest working distillery - Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland (

About Marshmallow Laser Feast

Marshmallow Laser Feast is a creative studio working at the intersection of art and technology. With over 20 years of industry experience between them, Marshmallow Laser Feast was founded in 2011 by Memo Akten, Robin McNicholas and Barney Steel, each successful, multi-talented artists in their own right. As a group, MLF creates groundbreaking work of epic artistic proportions, consistently seeking collaborations across disciplines.

About Studio Roso

Established in 2008, Studio Roso is a creative partnership between Danish designers Sophie Nielsen and Rolf Knudsen. The studio fuses backgrounds in architecture, art and design; making work that radiates the ephemeral nature of our environment.

The studio is the heart of the practice where both designers model, make and develop the prototypes and concepts for a project. This hybrid practice allows Studio Roso to work in the built environment, creating site-specific sculpture and on a more intimate scale.

Rolf and Sophie are both graduates of the Royal College of Art MA in Design Products.

About Ruairi Glynn

Ruairi Glynn is an artist who builds interactive kinetic installations that reveal the primacy of movement above and beyond colour, form and texture in human visual perception. His work draws on a rich heritage of cybernetics, puppetry, dance and architecture to achieve this. He also spends his time curating, authoring publications and lecturing at the Bartlett School of Architecture, UCL & Central Saint Martins, and University of Arts London. He has exhibited his work internationally, most recently at the Tate Modern in London, Centre Pompidou Paris, the National Art Museum Beijing, Seoul's Olympic Museum of Art, Sao Paulo's Itau Cultural, Beall Center Los Angeles, the Madrid Art Fair, the Kunsthaus Graz and London Design Festival.

SOURCE BEAM Global Canada Inc.

Image with caption: "The Famous Grouse (CNW Group/BEAM Global Canada Inc.)". Image available at: