Pioneering Global Relationships Between Brands and Influencers
TORONTO, March 21, 2016 /PRNewswire/ - The Feldman Agency and W/M Influencer Agency are proud to announce they have partnered to form INF Influencer Agency. INF represents a curated roster of top online personalities and social media influencers in the categories of fashion, beauty, food, home, tech, lifestyle and travel. This exciting new venture brings The Feldman Agency, a global leader in talent representation, into the front row of the influencer space.
"TFA is constantly challenging itself to fuel the business and adapt to the ever-changing definition of celebrity," said Sam Feldman, Chairman of The Feldman Agency. "We have partnered with W/M because they were first to market and the founders, Jessica and Hilary, are well-versed in talent management, casting, social media, brand and marketing. We welcome the INF Influencer Agency model to the Feldman family."
"The talent space is evolving. We have been following the global impact of digital influencers and believe that their celebrity is one that requires management as the influencer market grows," says Jeff Craib, President of The Feldman Agency. "This partnership is a natural step for us and we look forward to launching several exciting initiatives in collaboration with INF Influencer Agency."
Influencers are the new celebrity and their authentic voices are dominating as marketers devote a growing share of their budget to influencer-based initiatives. Brands are investing in influencers to increase their visibility and social platform numbers, differentiate their product from the competition, create content and ultimately generate revenue through influencers' loyal and engaged fans.
In addition to managing influencers' online careers and building their brands offline, INF works closely with agencies and brands to cast talent for global influencer programs. On behalf of brands and agencies they manage casting, influencer relations, and program results.
"W/M is Canada's first agency dedicated to managing digital influencers," co-founders Jessica Thomas Cooke and Hilary Chan-Kent added. "The creation of INF with The Feldman Agency is an exciting alliance that will allow us to sign talent on an international level, and also open offices in both Canada and the USA to service that talent with the experience and reputation of Sam Feldman and his team."
About INF Influencer Agency INFagency.com
INF Influencer Agency is the alliance between The Feldman Agency and W/M Influencer Agency (Canada's first agency dedicated to managing digital influencers). INF represents top online personalities and social media influencers, spanning areas of fashion, beauty, food, home, tech, lifestyle and travel. Each INF Influencer has an authentic voice and engaged loyal following. They are trendsetters who influence millennial behaviour through their beautiful photography, captivating video and copy full of personality.
About The Feldman Agency feldman-agency.com
With over 40 years in the entertainment business, and a wealth of experience in artist representation, talent management, booking, event services and corporate consulting. The Feldman Agency is one of North America's premiere music management groups. Representing hundreds of artists from around the world, from hot up-and-coming talent to critically acclaimed, award-winning artists, The Feldman Agency's roster is a diverse spectrum of the music business' best. At its core stands a team of 50-plus passionate people working out of offices in Toronto and Vancouver.
SOURCE INF Influencer Agency