The Gconomy(TM) Visa(R) Card from Barclaycard Offers New Ways to Earn RecycleBank Points while Supporting Environmental Education

Gconomy(TM) [g-kon-uh-mee] noun: The economy that rewards you for your positive green actions

Oct 21, 2009, 08:00 ET from Barclaycard US

NEW YORK, Oct. 21 /PRNewswire/ -- RecycleBank®, the premier recycling rewards program, is introducing The Gconomy Visa Card, a new way for RecycleBank members to earn RecycleBank Points. "Gconomy" is a newly coined term for the economy that rewards consumers for positive green actions. While the word Gconomy is new, RecycleBank has been rewarding green behavior--recycling--since 2005. The Gconomy Visa Card becomes a natural step forward in rewarding communities by encouraging local economic stimulation while supporting environmental education for kids across the country. The Gconomy Visa Card is issued by Barclaycard US, the payments business of Barclays PLC in the United States.

With The Gconomy Visa Card, Cardmembers earn 1.5 RecycleBank Points for every dollar spent with participating local and national RecycleBank Reward Partners and one Point for every dollar spent on all other purchases. A portion of every purchase made on the Card will be donated to the RecycleBank Green Schools Program, helping local school children and teachers fund their environmental initiatives while building awareness of our impact on the planet. RecycleBank has committed to donating a minimum of $1 million dollars over the next five years to the RecycleBank Green Schools Program via The Gconomy Visa Card. Learn more about the Card at

"The Gconomy Visa Card elevates the RecycleBank Rewards Program to new heights by enabling RecycleBank to reward our members, our Reward Partners, and our local communities," said Morley Ivers, Chief Rewards Officer of RecycleBank. "We even produced this Card from 55% recycled plastic to reinforce the importance of saving our precious resources."

RecycleBank motivates households to recycle by measuring the amount of recycled material from the home and converting it into RecycleBank Points that can be redeemed for rewards including gift cards, entertainment, groceries, travel, and products. RecycleBank has thousands of Reward Partners, including national brands and retailers such as Bed Bath & Beyond, CVS/pharmacy, Dick's Sporting Goods, and Ruby Tuesday along with participating local merchants in hundreds of cities across 22 states and the United Kingdom.

"We're thrilled to partner with RecycleBank and be an extension of this ground-breaking rewards program," said Lloyd M. Wirshba, Chief Executive Officer, Barclaycard US. "Both businesses value being good citizens of the communities in which they live and work. At Barclaycard US, we're proud of what our colleagues have done to make our work environment more environmentally friendly."

Barclaycard US is committed to working toward a more sustainable environment. Barclaycard US colleagues regularly donate volunteer time to clean up fields near the company's locations and plant trees at area schools. The company maintains a green roof on its operations center and administers a recycling program at all of its locations.

"The program represents the next step in the evolution of card reward programs with its focus on giving back to the community," Mr. Ivers said.

The Gconomy Visa Card Benefits

  • Low APR
  • 0% introductory APR on balance transfers
  • The ability to earn RecycleBank Points for card usage
  • Bonus Points for shopping at participating local and national RecycleBank Reward Partners
  • Card material made from 55% recycled plastic
  • No annual fee
  • Worldwide acceptance
  • Auto rental collision damage waiver
  • Cardmember inquiry service
  • Lost/stolen reporting
  • Zero liability(1)

Members can watch their RecycleBank Points grow online at or by calling the RecycleBank Customer Care Center at 1-888-727-2978. A list of the RecycleBank Reward Partners that participate in the bonus Points offer on The Gconomy Visa Card is also available on the RecycleBank Website.

Currently, RecycleBank services over 1 million members across 22 states and the United Kingdom. Collectively, those members have saved over 2.9 million trees and more than 194 million gallons of oil through their recycling efforts.


RecycleBank is a rewards program that motivates people to recycle. Using the RecycleBank proprietary three-step process, Recycle, Record, Reward(TM), we quickly and easily measure the amount of material each home recycles and then convert that activity into RecycleBank Points that can be used at thousands of local and national Reward Partners. RecycleBank is simple to implement, market-driven, and proven to work; saving municipalities' money and rewarding citizens for their environmental stewardship. Kleiner, Perkins, Caulfield and Byers, RRE Ventures, The Westly Group, and Sigma Partners are institutional shareholders. Ron Gonen, the co-founder and CEO, is the largest individual shareholder. A global company with offices in the United States, the United Kingdom, and Canada, RecycleBank is headquartered in New York City. RecycleBank was recently honored as a 2009 World Economic Forum Technology Pioneer and has been named as a 2009 Champion of the Earth by the United Nations. Visit for more information. Friend us on Facebook and follow us on Twitter.


The RecycleBank Green Schools Program offers numerous grants, ranging from $100 to $5,000 to schools that work with children (ages 6-18) in the fields of environmental awareness, education, and action. The RecycleBank Green Schools Program is built on RecycleBank's commitment to social responsibility as a way of doing business. Our goal is to champion the environmental efforts of today's students and to create the environmental leaders of tomorrow. For more information on this program, go to


Headquartered in Wilmington, Del., Barclaycard US creates customized, co-branded credit card programs for some of the country's most successful travel, entertainment, retail, and financial institutions. The company employs 1,600 associates and was named a Top Employer in Delaware in 2009. For more information please visit Barclaycard, part of Barclays Global and Retail Commercial Banking division, is a leading global payment business that helps consumers, retailers, and businesses to make and accept payments flexibly, and to access short-term credit when needed.

The company is one of the pioneers of new forms of payments and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting edge forms of payment for the future. It also issues credit and charge cards to corporate customers and the UK Government. Barclaycard partners with a wide range of organizations across the globe to offer their customers or members payment options and credit.

In addition to the UK and US, Barclaycard operates in Europe, Africa, and the Middle and Far East.

Key Facts:

  • Number of UK customers: 11.9 million
  • Number of International customers: 11.8 million
  • Number of retailer/merchant relationships: 88,000

(1) Visa's Zero Liability policy covers U.S.-issued cards only and does not apply to ATM transactions, PIN transactions not processed by Visa, or certain commercial card transactions. Cardholder must notify issuer promptly of any unauthorized use. Consult issuer for additional details or visit

SOURCE Barclaycard US