The Inside Scoop on Baskin-Robbins' 'Free Scoop Night'; Free Ice Cream is a Sweet Way to Support Literacy

Apr 04, 2001, 01:00 ET from Baskin-Robbins

    GLENDALE, Calif., April 4 /PRNewswire/ -- Baskin-Robbins today announced
 plans to scoop up summer fun during "Free Scoop Night," on Wednesday, May 2nd
 from 6 p.m. to 10 p.m.  More than 200 scoops per second will be given out, as
 an expected three million consumers stop by participating Baskin-Robbins ice
 cream stores nationwide to enjoy a free scoop of their favorite ice cream
 flavor.
     Baskin-Robbins is also continuing its commitment to promote literacy.  For
 every free scoop served, Baskin-Robbins will make a donation to First Book, a
 national non-profit organization that provides free, new books to children
 from low-income families.
     "Free Scoop Night is a fun way to kick-off the summer and is a sweet
 way to support literacy," said Joe Adney, director of marketing for
 Baskin-Robbins.  "We are honored to support First Book through this event."
     "Baskin-Robbins has made a terrific corporate commitment to literacy,"
 said First Book President, Kyle Zimmer.  "Last year's Free Scoop Night event
 enabled First Book and Baskin-Robbins to provide more than 300,000 books to
 children across the country.  We are excited to work with Baskin-Robbins and
 First Book volunteers again this year, to reach even more children together."
 
     About First Book
     Washington D.C. based First Book is a national nonprofit organization with
 a single mission: to provide low-income children with their first new books.
 In neighborhoods across the country, First Book Local Advisory Boards unite
 leaders from all sectors of the community to provide books to children in
 literacy programs, shelters, housing project initiatives, soup kitchens,
 after-school programs and other community-based efforts reaching children
 living below the poverty line.  In 2000, First Book distributed over 4 million
 books to children in more than 250 communities around the country.  For more
 information about First Book, or to donate a book to a needy child online,
 please visit www.firstbook.org.
 
     About Baskin-Robbins
     As the world's largest chain of ice cream specialty stores, Baskin-Robbins
 creates and markets its innovative, high-quality premium ice cream, specialty
 frozen desserts and beverages in the company's more than 4,500 retail stores
 around the globe.  Today Baskin-Robbins is operated and marketed by Allied
 Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq
 PLC.  Baskin-Robbins carries on the tradition of offering spoonfuls of
 happiness to millions of customers every day.  Baskin-Robbins stores are
 independently owned and operated.  Check with the Baskin-Robbins stores in
 your area for more information about Free Scoop Night or log on to
 www.BaskinRobbins.com after April 9 for participating store information.
 
 

SOURCE Baskin-Robbins
    GLENDALE, Calif., April 4 /PRNewswire/ -- Baskin-Robbins today announced
 plans to scoop up summer fun during "Free Scoop Night," on Wednesday, May 2nd
 from 6 p.m. to 10 p.m.  More than 200 scoops per second will be given out, as
 an expected three million consumers stop by participating Baskin-Robbins ice
 cream stores nationwide to enjoy a free scoop of their favorite ice cream
 flavor.
     Baskin-Robbins is also continuing its commitment to promote literacy.  For
 every free scoop served, Baskin-Robbins will make a donation to First Book, a
 national non-profit organization that provides free, new books to children
 from low-income families.
     "Free Scoop Night is a fun way to kick-off the summer and is a sweet
 way to support literacy," said Joe Adney, director of marketing for
 Baskin-Robbins.  "We are honored to support First Book through this event."
     "Baskin-Robbins has made a terrific corporate commitment to literacy,"
 said First Book President, Kyle Zimmer.  "Last year's Free Scoop Night event
 enabled First Book and Baskin-Robbins to provide more than 300,000 books to
 children across the country.  We are excited to work with Baskin-Robbins and
 First Book volunteers again this year, to reach even more children together."
 
     About First Book
     Washington D.C. based First Book is a national nonprofit organization with
 a single mission: to provide low-income children with their first new books.
 In neighborhoods across the country, First Book Local Advisory Boards unite
 leaders from all sectors of the community to provide books to children in
 literacy programs, shelters, housing project initiatives, soup kitchens,
 after-school programs and other community-based efforts reaching children
 living below the poverty line.  In 2000, First Book distributed over 4 million
 books to children in more than 250 communities around the country.  For more
 information about First Book, or to donate a book to a needy child online,
 please visit www.firstbook.org.
 
     About Baskin-Robbins
     As the world's largest chain of ice cream specialty stores, Baskin-Robbins
 creates and markets its innovative, high-quality premium ice cream, specialty
 frozen desserts and beverages in the company's more than 4,500 retail stores
 around the globe.  Today Baskin-Robbins is operated and marketed by Allied
 Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq
 PLC.  Baskin-Robbins carries on the tradition of offering spoonfuls of
 happiness to millions of customers every day.  Baskin-Robbins stores are
 independently owned and operated.  Check with the Baskin-Robbins stores in
 your area for more information about Free Scoop Night or log on to
 www.BaskinRobbins.com after April 9 for participating store information.
 
 SOURCE  Baskin-Robbins