The Inside Scoop on Baskin-Robbins' Free Scoop Night; Free Ice Cream is a Sweet Way to Support Literacy

Apr 27, 2001, 01:00 ET from Baskin-Robbins

    MIAMI, FORT LAUDERDALE and WEST PALM BEACH, Fla., April 27 /PRNewswire/ --
 Baskin-Robbins plans to scoop up summer fun during "Free Scoop Night," on
 Wednesday, May 2nd from 6 p.m. to 10 p.m.  More than 200 scoops per second
 will be given out, as an expected three million consumers stop by
 participating Baskin-Robbins ice cream stores nationwide to enjoy a free scoop
 of their favorite ice cream flavor.  Participating South Florida stores are
 proud to support this year's campaign benefiting First Book.  In addition to
 city officials scooping for charity, First Book volunteers will be providing
 special programs for children at different Baskin-Robbins store locations.
     Baskin-Robbins is also continuing its commitment to promote literacy.  For
 every free scoop served, Baskin-Robbins will make a donation to First Book, a
 national non-profit organization that provides free, new books to children
 from low-income families.
     "Free Scoop Night is a fun way to kick off the summer and is a sweet way
 to support literacy," said Joe Adney, director of marketing for Baskin-
 Robbins. "We are honored to support First Book through this event."
     "Baskin-Robbins has made a terrific corporate commitment to literacy,"
 said First Book President, Kyle Zimmer. "Last year's Free Scoop Night event
 enabled First Book and Baskin-Robbins to provide more than 300,000 books to
 children across the country.  We are excited to work with Baskin-Robbins and
 First Book volunteers again this year, to reach even more children together."
 
     About First Book
     Washington D.C. based First Book is a national non-profit organization
 with a single mission: to provide low-income children with their first new
 books.  In neighborhoods across the country, First Book Local Advisory Boards
 unite leaders from all sectors of the community to provide books to children
 in literacy programs, shelters, housing project initiatives, soup kitchens,
 after-school programs and other community-based efforts reaching children
 living below the poverty line.  In 2000, First Book distributed over 4 million
 books to children in more than 250 communities around the country.  For more
 information about First Book, or to donate a book to a needy child online,
 please visit www.firstbook.org.
 
     About Baskin-Robbins
     As the world's largest chain of ice cream specialty stores, Baskin-Robbins
 creates and markets its innovative, high-quality premium ice cream, specialty
 frozen desserts and beverages in the company's more than 4,500 retail stores
 around the globe.  Today Baskin-Robbins is operated and marketed by Allied
 Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq
 PLC.  Baskin-Robbins carries on the tradition of offering spoonfuls of
 happiness to millions of customers every day.  Baskin-Robbins stores are
 independently owned and operated.  Check with the Baskin-Robbins stores in
 your area for more information about Free Scoop Night or log on to
 www.BaskinRobbins.com for participating store information.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X60768885
 
 
 

SOURCE Baskin-Robbins
    MIAMI, FORT LAUDERDALE and WEST PALM BEACH, Fla., April 27 /PRNewswire/ --
 Baskin-Robbins plans to scoop up summer fun during "Free Scoop Night," on
 Wednesday, May 2nd from 6 p.m. to 10 p.m.  More than 200 scoops per second
 will be given out, as an expected three million consumers stop by
 participating Baskin-Robbins ice cream stores nationwide to enjoy a free scoop
 of their favorite ice cream flavor.  Participating South Florida stores are
 proud to support this year's campaign benefiting First Book.  In addition to
 city officials scooping for charity, First Book volunteers will be providing
 special programs for children at different Baskin-Robbins store locations.
     Baskin-Robbins is also continuing its commitment to promote literacy.  For
 every free scoop served, Baskin-Robbins will make a donation to First Book, a
 national non-profit organization that provides free, new books to children
 from low-income families.
     "Free Scoop Night is a fun way to kick off the summer and is a sweet way
 to support literacy," said Joe Adney, director of marketing for Baskin-
 Robbins. "We are honored to support First Book through this event."
     "Baskin-Robbins has made a terrific corporate commitment to literacy,"
 said First Book President, Kyle Zimmer. "Last year's Free Scoop Night event
 enabled First Book and Baskin-Robbins to provide more than 300,000 books to
 children across the country.  We are excited to work with Baskin-Robbins and
 First Book volunteers again this year, to reach even more children together."
 
     About First Book
     Washington D.C. based First Book is a national non-profit organization
 with a single mission: to provide low-income children with their first new
 books.  In neighborhoods across the country, First Book Local Advisory Boards
 unite leaders from all sectors of the community to provide books to children
 in literacy programs, shelters, housing project initiatives, soup kitchens,
 after-school programs and other community-based efforts reaching children
 living below the poverty line.  In 2000, First Book distributed over 4 million
 books to children in more than 250 communities around the country.  For more
 information about First Book, or to donate a book to a needy child online,
 please visit www.firstbook.org.
 
     About Baskin-Robbins
     As the world's largest chain of ice cream specialty stores, Baskin-Robbins
 creates and markets its innovative, high-quality premium ice cream, specialty
 frozen desserts and beverages in the company's more than 4,500 retail stores
 around the globe.  Today Baskin-Robbins is operated and marketed by Allied
 Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq
 PLC.  Baskin-Robbins carries on the tradition of offering spoonfuls of
 happiness to millions of customers every day.  Baskin-Robbins stores are
 independently owned and operated.  Check with the Baskin-Robbins stores in
 your area for more information about Free Scoop Night or log on to
 www.BaskinRobbins.com for participating store information.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X60768885
 
 
 SOURCE  Baskin-Robbins