The Ipsos Girls' Lounge Kicks Off "Fe-'MEN'-ism" And Invites Men To Take A Seat At The Table At CES 2015

Fastest growing network of female executives brings the sisterhood to CES to #ActivateChange

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Dec 22, 2014, 04:07 ET

LAS VEGAS, Dec. 22, 2014 /PRNewswire/ -- On the heels of a national tour that included Oprah's The Life You Want Weekend and Advertising Week, The Ipsos Girls' Lounge, the go-to destination for women in marketing, media, advertising, research and technology, is hosting an after-hours party, igniting a fe-'MEN'-ism movement that enlists men to be partners in activating change for women in the workplace.

At its core, fe-'MEN'-ism is about men and women sharing the responsibility and making a difference together for corporate transformation and driving gender equality.

Founder Shelley Zalis started The Ipsos Girls' Lounge at CES two year ago with the mission of uniting women in business. Since then, more than 3,000 women from around the world have experienced The Girls' Lounge – and it has been at the forefront of the dialogue for female empowerment. The Girls' Lounge has taken a unique approach to connecting women and bridging the conversation across work, life and everything in between.

"Two years ago at CES, I never imagined that a casual girls' get-together would transform a moment into a 'corporate' movement -- but here we are -- and I couldn't be more proud or excited to bring that message back to this keystone event," Zalis said.

The Ipsos Girls' Lounge has created an authentic safe-haven for energizing self, soul and sisterhood, and this year at CES, it is dedicated to furthering the conversation on activating the changes necessary for better work / life balance and gender equality. In an effort to bring more visibility to women in tech, Megan Smith, CTO of the United States, will be sharing her inspiration for the next generation of women in technology at The Girls' Lounge.

"Megan's commitment to making technical women visible is infectious. She has inspired all of us at MAKERS to ensure that the accomplishments of women in technology are told so that their stories can be rewritten into history to inspire the leaders of tomorrow," says Dyllan McGee, Founder & Executive Producer of AOL's MAKERS, which documented and featured Smith as part of their online collection of groundbreaking women's stories.

"This is exactly what inspired the creation of this Lounge – to dispel the myth that women can't work well together and unite to implement the changes we want to see," added Zalis.

The Ipsos Girls' Lounge will focus on reinforcing and socializing messages of advocating for each other and activating change together. Key highlights of The Girls' Lounge at CES 2015 include:

Monday 1/5 @ 11:30pm – Fe-'MEN'-ism After-Hours Poker Party. For the first time ever, the girls invite the guys to be "all in" at an after hours poker party supporting modern fe-'MEN'-ism and the organization Girls Who Code.
Tuesday 1/6 @ 8:30am – Power Conversation: Cracking The Code for 'Doing It All'. Moderated by The New York Times, this conversation with senior female executives from some of the world's most influential brands will focus on real-world advice for juggling work and life.
Tuesday 1/6 @ 10:30am – Innovation Unleashed: CES Trade Show Floor Tour. The 'girls' will go on an all-female specially-curated tech tour showcasing the latest technology for work / life styling, multitasking and doing it all.
Tuesday 1/6 @5pm – Tech Talk: Making Technical Women Visible. Megan Smith, CTO of the United States, joins Makers and the women in The Girls' Lounge – together – as they explore ways to raise the profile of women in the tech field.

The Ipsos Girls' Lounge is open to all women attending CES:

Monday 1/5 (3 PM-7PM), Tuesday 1/6 (8 AM-7 PM), Wednesday 1/7 (8 AM-7 PM), Encore Tower Suites (Encore at Wynn Las Vegas - 3121 Las Vegas Blvd S). Transportation will be provided from C Space @ the ARIA to The Girls' Lounge @ Encore Tower Suites.

About The Ipsos Girls' Lounge

The Ipsos Girls' Lounge is both a place and a mindset, a one-of-a-kind environment in which women in marketing, advertising, research, media and technology can meet like-minded women. It is a place to put your feet up and let your guard down. Worldwide, there is no other trade show escape where women at the largest events in the industries we serve can close the deal and feel the feeling that exists when it's "just the girls." Nearly 3,000 women have already visited to talk business or life and to forge connections with a cross-section of women from the C-Suite exec to those on deck for advancement. The Girls' Lounge champions, supports and mentors women. We believe that the more we advocate for one another, the better able we are to embrace what makes us different – and the better business and life will be for everyone.

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