The Jim Henson Company Selects WebWare MAMBO(TM) to Streamline Licensing Procedures

Licensing Kermit the Frog(TM) Now Faster, Easier for Henson's Partners;

NYC, LA and London Offices Profit from e-Collaboration



Apr 10, 2001, 01:00 ET from WebWare Corporation

    Seybold Expo, BOSTON, Mass., April 10 /PRNewswire/ -- WebWare Corporation
 (www.webwarecorp.com), the leading Brand Resource Management (BRM) technology
 company, today announced that The Jim Henson Company, the world leader in
 family entertainment for more than 40 years, has adopted the WebWare MAMBO(TM)
 Outsourced solution to streamline the licensing of its brand assets, which
 include such properties as the Muppets(TM) and the science-fiction television
 series Farscape(TM). The Jim Henson Company uses WebWare's BRM technology to
 organize, secure, and share approved rich media assets with its licensee
 partners and to wire its creative and approvals workflow among offices in
 New York City, Los Angeles and London.
     WebWare MAMBO's 100% Web-based solution saves The Jim Henson Company
 significant time and financial resources previously expended locating or
 recreating high-resolution image files and distributing them to licensees via
 static media and overnight mail services. These practices delayed production
 time and increased the chance of inconsistent asset versions being circulated.
 Now, by centralizing final, approved assets in its secure system on WebWare's
 Outsourced service, The Jim Henson Company stages its assets faster enabling
 licensees to immediately access Henson properties directly over the Web.
 Henson can also better control the proliferation of its asset versions because
 WebWare MAMBO's version control functionality keeps only the latest revision
 of any asset visible in the system at any point in time. Finally, significant
 time and cost savings are realized because burning asset files to CDs and
 mailing them overnight has been drastically reduced.
     "As we move our artwork and photography library into digital assets,
 WebWare's BRM technology is the best solution for this transition. We use
 WebWare MAMBO to make our properties available to approved partners directly
 over a secure, branded extranet. By using a Web-based platform we are able to
 serve our licensees more efficiently," says David Nguyen, Web Developer for
 Intranet Systems at The Jim Henson Company. "Internally, WebWare MAMBO allows
 us greater ability to organize, track and control the version and distribution
 of our assets."
     "Using our WebWare MAMBO technology as an Outsourced service, The Jim
 Henson Company is working faster and more efficiently with its key selling
 partners by leveraging a secure, Web-based licensing portal. And yet, minimal
 IT investment is required on their part because we manage the technology as a
 service for them," says Lauren Flanagan, Chairman, President and CEO of
 WebWare. "And our solution's innate scalability means it can grow along with
 the increasing demand for Henson's brand assets."
     At Seybold Expo, April 10th to 12th, visit WebWare in booth #4033 to see a
 live demonstration of its flagship product, WebWare MAMBO, or to meet with
 members of the WebWare professional team.
 
     About WebWare Corporation
     WebWare wires the global branding supply chain, transforming the way
 companies approach, implement and manage brand assets. WebWare has cracked the
 code on global Brand Resource Management by providing organizations with
 solutions to organize, secure, publish, distribute, share and store brand
 assets over the Web. Users can now account for and disseminate brand assets
 more efficiently, eliminating the redundancy that consumes up to 35% of
 marketing dollars.* WebWare's technology frees companies to focus on what
 really counts:  creating consistent and powerful communications that build
 brand equity, loyalty, sales and profits.
     WebWare's flagship product, WebWare MAMBO(TM), works in any language and
 is fully Unicode-compliant, supporting double-byte languages such as Japanese.
 Distinguished by its scalability, object-oriented architecture, multi-platform
 and database compatibility, WebWare MAMBO is available as an Installed
 software product and as an Outsourced solution for those looking to gain BRM
 profit without the pain of IT expense and maintenance.
     Founded in 1996, WebWare is a venture-backed, privately held company based
 in Sausalito, California, with additional domestic offices in Boston and
 Los Angeles, and international offices in Dublin, London and Jerusalem. For
 further information or a demonstration, please visit www.webwarecorp.com or
 e-mail info@webwarecorp.com.
 
     * GISTICS, Inc.
 
     NOTE:  WebWare and WebWare MAMBO are trademarks of WebWare Corporation.
 All other trademarks are the property of their owners.
 
 

SOURCE WebWare Corporation
    Seybold Expo, BOSTON, Mass., April 10 /PRNewswire/ -- WebWare Corporation
 (www.webwarecorp.com), the leading Brand Resource Management (BRM) technology
 company, today announced that The Jim Henson Company, the world leader in
 family entertainment for more than 40 years, has adopted the WebWare MAMBO(TM)
 Outsourced solution to streamline the licensing of its brand assets, which
 include such properties as the Muppets(TM) and the science-fiction television
 series Farscape(TM). The Jim Henson Company uses WebWare's BRM technology to
 organize, secure, and share approved rich media assets with its licensee
 partners and to wire its creative and approvals workflow among offices in
 New York City, Los Angeles and London.
     WebWare MAMBO's 100% Web-based solution saves The Jim Henson Company
 significant time and financial resources previously expended locating or
 recreating high-resolution image files and distributing them to licensees via
 static media and overnight mail services. These practices delayed production
 time and increased the chance of inconsistent asset versions being circulated.
 Now, by centralizing final, approved assets in its secure system on WebWare's
 Outsourced service, The Jim Henson Company stages its assets faster enabling
 licensees to immediately access Henson properties directly over the Web.
 Henson can also better control the proliferation of its asset versions because
 WebWare MAMBO's version control functionality keeps only the latest revision
 of any asset visible in the system at any point in time. Finally, significant
 time and cost savings are realized because burning asset files to CDs and
 mailing them overnight has been drastically reduced.
     "As we move our artwork and photography library into digital assets,
 WebWare's BRM technology is the best solution for this transition. We use
 WebWare MAMBO to make our properties available to approved partners directly
 over a secure, branded extranet. By using a Web-based platform we are able to
 serve our licensees more efficiently," says David Nguyen, Web Developer for
 Intranet Systems at The Jim Henson Company. "Internally, WebWare MAMBO allows
 us greater ability to organize, track and control the version and distribution
 of our assets."
     "Using our WebWare MAMBO technology as an Outsourced service, The Jim
 Henson Company is working faster and more efficiently with its key selling
 partners by leveraging a secure, Web-based licensing portal. And yet, minimal
 IT investment is required on their part because we manage the technology as a
 service for them," says Lauren Flanagan, Chairman, President and CEO of
 WebWare. "And our solution's innate scalability means it can grow along with
 the increasing demand for Henson's brand assets."
     At Seybold Expo, April 10th to 12th, visit WebWare in booth #4033 to see a
 live demonstration of its flagship product, WebWare MAMBO, or to meet with
 members of the WebWare professional team.
 
     About WebWare Corporation
     WebWare wires the global branding supply chain, transforming the way
 companies approach, implement and manage brand assets. WebWare has cracked the
 code on global Brand Resource Management by providing organizations with
 solutions to organize, secure, publish, distribute, share and store brand
 assets over the Web. Users can now account for and disseminate brand assets
 more efficiently, eliminating the redundancy that consumes up to 35% of
 marketing dollars.* WebWare's technology frees companies to focus on what
 really counts:  creating consistent and powerful communications that build
 brand equity, loyalty, sales and profits.
     WebWare's flagship product, WebWare MAMBO(TM), works in any language and
 is fully Unicode-compliant, supporting double-byte languages such as Japanese.
 Distinguished by its scalability, object-oriented architecture, multi-platform
 and database compatibility, WebWare MAMBO is available as an Installed
 software product and as an Outsourced solution for those looking to gain BRM
 profit without the pain of IT expense and maintenance.
     Founded in 1996, WebWare is a venture-backed, privately held company based
 in Sausalito, California, with additional domestic offices in Boston and
 Los Angeles, and international offices in Dublin, London and Jerusalem. For
 further information or a demonstration, please visit www.webwarecorp.com or
 e-mail info@webwarecorp.com.
 
     * GISTICS, Inc.
 
     NOTE:  WebWare and WebWare MAMBO are trademarks of WebWare Corporation.
 All other trademarks are the property of their owners.
 
 SOURCE  WebWare Corporation