The Learning Company Launches Major Upgrade to PrintMaster(R)

Powerful New Design Tools and Enhanced Capabilities Build On the Creative,

User Friendly Tradition Behind the PrintMaster Brand



Apr 24, 2001, 01:00 ET from Learning Company

    NOVATO, Calif., April 24 /PRNewswire Interactive News Release/ -- The
 Learning Company today announced the release of PrintMaster 11, the newest
 version of its award-winning print creativity software.  The new PrintMaster
 is a complete home graphics solution delivering robust design tools, the
 product's largest image library to date, diverse project templates, and
 easy-to-use features.  Easy enough for the novice, PrintMaster 11 delivers the
 latest in desktop publishing with helpful tools, enhanced search
 functionality, plus easy-to-follow tutorials.
     "Over the years, PrintMaster's success can be attributed to its tremendous
 ease-of-use and rich library of premium art and professionally designed
 projects like greeting cards and newsletters," said Joe Roberts, executive
 vice president and general manager.  "PrintMaster was first launched more than
 fifteen years ago resulting in a large and very loyal customer base.  Many of
 the new features in PrintMaster 11 are based on customer requests, delivering
 a solution that offers a multitude of creative ideas."
     The latest version of PrintMaster offers a wide-array of enhanced features
 including a fully-integrated photo workshop that enables users to crop images
 with precision, remove photo "flaws" such as red eye and dust, and explore
 dramatic special effects with color and texture.  Built-in multimedia
 tutorials allow users to quickly learn techniques such as attaching sound and
 music to projects and slide shows.  Users can share their photos by posting
 their creations online and inviting family and friends to view electronic
 albums and customized slide shows.  Favorite photos and slide shows can also
 be enjoyed as screen savers.
     PrintMaster is well-known for its abundant image library and this new
 version delivers more than 202,000 premium images, including 10,000 new images
 on CD-ROM featuring an exclusive collection of original MasterArt(TM) by
 award-winning artists plus images from family favorites such as National
 Geographic(R), Carmen Sandiego(TM), Reader Rabbit(R), Clue Finders(R) and
 more.
     PrintMaster 11 is packed with more than 11,000 project templates to help
 users get creative for every occasion.  Projects and templates include:
 
     -- Traditional Projects:  greeting cards, banners, invitations, and
        newsletters
     -- Greeting Cards:  traditional printed cards, online animated greetings,
        designs for holidays and special occasions, and party invitations
     -- Photo Projects:  crop and enhance photos for collages, online albums,
        slide shows, screen savers, greeting cards and special announcements
     -- Family Projects:  calendars, newsletters, coordinated party sets, and
        CD labels
     -- Homework Helpers:  3-D models, book report templates, and book covers
     -- Kitchen Crafts:  bottle labels, recipe cards, centerpieces, and switch
        plate covers
     -- Garden Crafts:  garden stakes and seed packets
     -- Gift Ideas:  gift bags and boxes, ornaments, gift wrap, and iron-ons
 
     Designed with creativity and inspiration at the forefront, PrintMaster
 continues its tradition of delivering the best and easiest user experience
 possible.  Basic and advanced search capabilities help users quickly find the
 perfect image or project template.  The enhanced Art Gallery lets users
 organize, store and retrieve photos and images with the ease of drag-and-drop
 functionality.  PrintMaster's improved help system and easy-to-follow
 tutorials allow users to learn design tricks and more.
     PrintMaster 11 delivers a start-to-end solution.  Creations begin with
 inspiring content and templates and finish with a wide range of Internet
 capabilities through ExpressIt.com, The Learning Company's branded website for
 creative solutions.  Users can send, share, and store projects online.  Users
 can order paper or choose to have projects professionally printed via
 ExpressIt.com services.  Built on ExpressIt technology, PrintMaster is fully
 compatible with all of  The Learning Company's print creativity products
 including The Print Shop(R) and American Greetings CreataCard(R).
 
     About The Learning Company
     The Learning Company develops and publishes innovative, interactive
 technology tools for the home and classroom.  PrintMaster is a Broderbund
 brand in the productivity division of The Learning Company.  The productivity
 division provides an array of products for personal and professional use,
 including CD-ROM brands such as PrintMaster(R), The Print Shop(R), American
 Greetings(R), 3D Home Architect(R), Cosmopolitan Virtual Makeover(TM),
 Quicken(R), and Kid Pix(R), and Internet brands such as ExpressIt.com(R) and
 TotalHomeNetwork.com(R).  The Learning Company's products are distributed
 worldwide using a multichannel approach that includes retail, direct
 marketing, OEM, the Internet and schools.  Customers interested in inquiring
 about The Learning Company products may visit online at www.learningco.com.
 
     CONTACT:  Jennie Petracopoulos, 415-382-3038, or
 jennie.petracopoulos@learningco.com, or Evelyn Dubocq, 510-505-6145, or
 evelyn.dubocq@learningco.com, both of The Learning Company.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X34555371
 
 

SOURCE Learning Company
    NOVATO, Calif., April 24 /PRNewswire Interactive News Release/ -- The
 Learning Company today announced the release of PrintMaster 11, the newest
 version of its award-winning print creativity software.  The new PrintMaster
 is a complete home graphics solution delivering robust design tools, the
 product's largest image library to date, diverse project templates, and
 easy-to-use features.  Easy enough for the novice, PrintMaster 11 delivers the
 latest in desktop publishing with helpful tools, enhanced search
 functionality, plus easy-to-follow tutorials.
     "Over the years, PrintMaster's success can be attributed to its tremendous
 ease-of-use and rich library of premium art and professionally designed
 projects like greeting cards and newsletters," said Joe Roberts, executive
 vice president and general manager.  "PrintMaster was first launched more than
 fifteen years ago resulting in a large and very loyal customer base.  Many of
 the new features in PrintMaster 11 are based on customer requests, delivering
 a solution that offers a multitude of creative ideas."
     The latest version of PrintMaster offers a wide-array of enhanced features
 including a fully-integrated photo workshop that enables users to crop images
 with precision, remove photo "flaws" such as red eye and dust, and explore
 dramatic special effects with color and texture.  Built-in multimedia
 tutorials allow users to quickly learn techniques such as attaching sound and
 music to projects and slide shows.  Users can share their photos by posting
 their creations online and inviting family and friends to view electronic
 albums and customized slide shows.  Favorite photos and slide shows can also
 be enjoyed as screen savers.
     PrintMaster is well-known for its abundant image library and this new
 version delivers more than 202,000 premium images, including 10,000 new images
 on CD-ROM featuring an exclusive collection of original MasterArt(TM) by
 award-winning artists plus images from family favorites such as National
 Geographic(R), Carmen Sandiego(TM), Reader Rabbit(R), Clue Finders(R) and
 more.
     PrintMaster 11 is packed with more than 11,000 project templates to help
 users get creative for every occasion.  Projects and templates include:
 
     -- Traditional Projects:  greeting cards, banners, invitations, and
        newsletters
     -- Greeting Cards:  traditional printed cards, online animated greetings,
        designs for holidays and special occasions, and party invitations
     -- Photo Projects:  crop and enhance photos for collages, online albums,
        slide shows, screen savers, greeting cards and special announcements
     -- Family Projects:  calendars, newsletters, coordinated party sets, and
        CD labels
     -- Homework Helpers:  3-D models, book report templates, and book covers
     -- Kitchen Crafts:  bottle labels, recipe cards, centerpieces, and switch
        plate covers
     -- Garden Crafts:  garden stakes and seed packets
     -- Gift Ideas:  gift bags and boxes, ornaments, gift wrap, and iron-ons
 
     Designed with creativity and inspiration at the forefront, PrintMaster
 continues its tradition of delivering the best and easiest user experience
 possible.  Basic and advanced search capabilities help users quickly find the
 perfect image or project template.  The enhanced Art Gallery lets users
 organize, store and retrieve photos and images with the ease of drag-and-drop
 functionality.  PrintMaster's improved help system and easy-to-follow
 tutorials allow users to learn design tricks and more.
     PrintMaster 11 delivers a start-to-end solution.  Creations begin with
 inspiring content and templates and finish with a wide range of Internet
 capabilities through ExpressIt.com, The Learning Company's branded website for
 creative solutions.  Users can send, share, and store projects online.  Users
 can order paper or choose to have projects professionally printed via
 ExpressIt.com services.  Built on ExpressIt technology, PrintMaster is fully
 compatible with all of  The Learning Company's print creativity products
 including The Print Shop(R) and American Greetings CreataCard(R).
 
     About The Learning Company
     The Learning Company develops and publishes innovative, interactive
 technology tools for the home and classroom.  PrintMaster is a Broderbund
 brand in the productivity division of The Learning Company.  The productivity
 division provides an array of products for personal and professional use,
 including CD-ROM brands such as PrintMaster(R), The Print Shop(R), American
 Greetings(R), 3D Home Architect(R), Cosmopolitan Virtual Makeover(TM),
 Quicken(R), and Kid Pix(R), and Internet brands such as ExpressIt.com(R) and
 TotalHomeNetwork.com(R).  The Learning Company's products are distributed
 worldwide using a multichannel approach that includes retail, direct
 marketing, OEM, the Internet and schools.  Customers interested in inquiring
 about The Learning Company products may visit online at www.learningco.com.
 
     CONTACT:  Jennie Petracopoulos, 415-382-3038, or
 jennie.petracopoulos@learningco.com, or Evelyn Dubocq, 510-505-6145, or
 evelyn.dubocq@learningco.com, both of The Learning Company.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X34555371
 
 SOURCE  Learning Company