The Limited, Inc. Reports March Sales

Apr 12, 2001, 01:00 ET from The Limited, Inc.

    COLUMBUS, Ohio, April 12 /PRNewswire/ -- The Limited, Inc. (NYSE:   LTD)
 reported a comparable store sales decrease of 4% for the five weeks ended
 April 7, 2001 compared to the five weeks ended April 8, 2000.  Net sales of
 $791.5 million decreased 2% compared to sales of $806.3 million for the five-
 week period ended April 1, 2000.
     Comparable store sales decreased 3% for the nine weeks ended April 7, 2001
 compared to the nine weeks ended April 8, 2000.  Net sales were $1.452 billion
 compared to sales of $1.451 billion for the nine-week period ended April 1,
 2000.
     The Limited, Inc., through Express, Lerner New York, Lane Bryant, Limited
 Stores, Structure and Henri Bendel, presently operates 2,723 specialty stores.
 The Company also owns approximately 84% of Intimate Brands, Inc. (NYSE:   IBI),
 the leading specialty retailer of intimate apparel, beauty and personal care
 products, sold through 2,427 stores under the Victoria's Secret, Bath & Body
 Works and White Barn Candle Co. brands.  Victoria's Secret products are also
 available through the Victoria's Secret Catalogue and online at
 VictoriasSecret.com .
     To hear The Limited, Inc.'s prerecorded March sales message, call
 1-800-337-6551, followed by the passcode LTD (583), or log onto
 www.Limited.com for an audio replay.
 
     SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT
 OF 1995:  All forward-looking statements made by the Company in the March
 sales call involve material risks and uncertainties and are subject to change
 based on various important factors which may be beyond the Company's control.
 Accordingly, the Company's future performance and financial results may differ
 materially from those expressed or implied in any such forward-looking
 statements.  Such factors include, but are not limited to, the performance
 assumptions in the March sales call, changes in consumer spending patterns,
 consumer preferences and overall economic conditions, the impact of
 competition and pricing, changes in weather patterns, political stability,
 currency and exchange risks and changes in existing or potential duties,
 tariffs or quotas, postal rate increases and charges, paper and printing
 costs, availability of suitable store locations on appropriate terms, ability
 to develop new merchandise and ability to hire and train associates, and other
 factors that may be described in the Company's filings with the Securities and
 Exchange Commission.  The forward-looking information provided the March sales
 call is based on information available to the Company as of the date of this
 press release.  The Company does not undertake to publicly update or revise
 its forward-looking statements even if experience or future changes make it
 clear that any projected results expressed or implied therein will not be
 realized.
 
     Sales Growth Chart:  http://199.230.26.96/ltd/mar01sales.pdf
 
 

SOURCE The Limited, Inc.
    COLUMBUS, Ohio, April 12 /PRNewswire/ -- The Limited, Inc. (NYSE:   LTD)
 reported a comparable store sales decrease of 4% for the five weeks ended
 April 7, 2001 compared to the five weeks ended April 8, 2000.  Net sales of
 $791.5 million decreased 2% compared to sales of $806.3 million for the five-
 week period ended April 1, 2000.
     Comparable store sales decreased 3% for the nine weeks ended April 7, 2001
 compared to the nine weeks ended April 8, 2000.  Net sales were $1.452 billion
 compared to sales of $1.451 billion for the nine-week period ended April 1,
 2000.
     The Limited, Inc., through Express, Lerner New York, Lane Bryant, Limited
 Stores, Structure and Henri Bendel, presently operates 2,723 specialty stores.
 The Company also owns approximately 84% of Intimate Brands, Inc. (NYSE:   IBI),
 the leading specialty retailer of intimate apparel, beauty and personal care
 products, sold through 2,427 stores under the Victoria's Secret, Bath & Body
 Works and White Barn Candle Co. brands.  Victoria's Secret products are also
 available through the Victoria's Secret Catalogue and online at
 VictoriasSecret.com .
     To hear The Limited, Inc.'s prerecorded March sales message, call
 1-800-337-6551, followed by the passcode LTD (583), or log onto
 www.Limited.com for an audio replay.
 
     SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT
 OF 1995:  All forward-looking statements made by the Company in the March
 sales call involve material risks and uncertainties and are subject to change
 based on various important factors which may be beyond the Company's control.
 Accordingly, the Company's future performance and financial results may differ
 materially from those expressed or implied in any such forward-looking
 statements.  Such factors include, but are not limited to, the performance
 assumptions in the March sales call, changes in consumer spending patterns,
 consumer preferences and overall economic conditions, the impact of
 competition and pricing, changes in weather patterns, political stability,
 currency and exchange risks and changes in existing or potential duties,
 tariffs or quotas, postal rate increases and charges, paper and printing
 costs, availability of suitable store locations on appropriate terms, ability
 to develop new merchandise and ability to hire and train associates, and other
 factors that may be described in the Company's filings with the Securities and
 Exchange Commission.  The forward-looking information provided the March sales
 call is based on information available to the Company as of the date of this
 press release.  The Company does not undertake to publicly update or revise
 its forward-looking statements even if experience or future changes make it
 clear that any projected results expressed or implied therein will not be
 realized.
 
     Sales Growth Chart:  http://199.230.26.96/ltd/mar01sales.pdf
 
 SOURCE  The Limited, Inc.