The LISA Global Strategies Summit - ASIA

Where Enterprise Globalization Becomes a Reality



Pan Pacific Hotel, Singapore, May 2 - 4, 2001



Apr 23, 2001, 01:00 ET from Localisation Industry Standards Association (LISA)

    SINGAPORE, April 23 /PRNewswire/ -- After a successful Global Strategies
 Summit in San Jose, California, where over 270 business and industry
 participants examined the issues relating to the Globalization of
 International business, the world-wide Localisation Industry Standards
 Association (LISA) and SMP Marketing Sarl announced today highlights of the
 May 2-4, 2001 Global Strategies Summit at the Pan Pacific Hotel in Singapore.
     Over the past two years the Asian economy has been the fastest growing in
 the world, and is now strategically focused on the issues of international
 growth. Globalization is at the forefront and Localization is critical!
 According to a recently study by Jupiter Research, "The Asia-Pacific Region
 will be home to a third of the world's Internet consumers by 2005."  The LISA
 Global Strategies Summit -- ASIA will demonstrate how to succeed in the Asia-
 Pacific web globalization surge by showing how companies automate their
 websites and use the internet to manage B2B cost effectively, while leveraging
 language and culture to increase revenues.
     The program offers business and technical guidance in three areas:  How to
 structure e-business globalization; understanding localization and
 internationalization planning, organization, implementation, and measurement
 issues; as well as best practice and case studies.
 
     Highlights and featured events of the Summit include:
 
     * Keynote speaker Charles Pau, Director of International Product
       Management for Lotus Development Corporation and Director of
       Globalization Architecture and Technology for IBM Software Group, will
       examine how the Internet has changed the way people communicate,
       coordinate, and collaborate.
 
     * Special Globalization Case Studies featuring
 
        John Hammond, Product Manager for an Internet Portal project known as
        "B2BeX," a Global Business to Business Exchange and responsible for a
        project that is taking the Bank trade products on line in an end-to-end
        supply chain management environment, will reveal the secrets to
        globalizing a B2B exchange.
 
        Elisabeth Abeson, Globalization Strategist at ibm.com, will give a
        behind-the scenes-look at the ibm.com redesign and show how a global
        team of IBM stakeholders, business partners and vendors created a
        multi-market Web system for 166 countries.
 
     * Full-day workshops that will aid participants in
 
        implementing internationalized products quickly and support higher
        standards of I18N product designs through the LISA Internationalization
        Workshop presented by Basis Technologies & Berlitz GlobalNet, and
 
        understanding translation and online workflow processes so that they
        can compare and evaluate solutions from several tools and systems
        developers at the Globalization Tools Workshop presented by LISA and
        AsiaRain.
 
     * Product Exhibitions including tools and technology from: Uniscape, SDL,
       TRADOS, STAR, EWGATE, The 8th Network, Basis Technology, and Asia Rain.
 
     LISA is the only trade association dedicated to the global product
 distribution and localization business.  Over 245 corporate members dedicated
 to improving business practices and global trade.  LISA Forums and Workshops
 are regularly held in Asia, North, America, Europe, and emerging markets.
 Visit LISA online at http://www.lisa.org/ or go directly to
 http://www.lisa.unige.ch/events/2001singapore for further information on this
 forum.
     Members of the press are welcomed! Register at
 http://www.lisa.unige.ch/events/2001singapore/journalist.html
 
 

SOURCE Localisation Industry Standards Association (LISA)
    SINGAPORE, April 23 /PRNewswire/ -- After a successful Global Strategies
 Summit in San Jose, California, where over 270 business and industry
 participants examined the issues relating to the Globalization of
 International business, the world-wide Localisation Industry Standards
 Association (LISA) and SMP Marketing Sarl announced today highlights of the
 May 2-4, 2001 Global Strategies Summit at the Pan Pacific Hotel in Singapore.
     Over the past two years the Asian economy has been the fastest growing in
 the world, and is now strategically focused on the issues of international
 growth. Globalization is at the forefront and Localization is critical!
 According to a recently study by Jupiter Research, "The Asia-Pacific Region
 will be home to a third of the world's Internet consumers by 2005."  The LISA
 Global Strategies Summit -- ASIA will demonstrate how to succeed in the Asia-
 Pacific web globalization surge by showing how companies automate their
 websites and use the internet to manage B2B cost effectively, while leveraging
 language and culture to increase revenues.
     The program offers business and technical guidance in three areas:  How to
 structure e-business globalization; understanding localization and
 internationalization planning, organization, implementation, and measurement
 issues; as well as best practice and case studies.
 
     Highlights and featured events of the Summit include:
 
     * Keynote speaker Charles Pau, Director of International Product
       Management for Lotus Development Corporation and Director of
       Globalization Architecture and Technology for IBM Software Group, will
       examine how the Internet has changed the way people communicate,
       coordinate, and collaborate.
 
     * Special Globalization Case Studies featuring
 
        John Hammond, Product Manager for an Internet Portal project known as
        "B2BeX," a Global Business to Business Exchange and responsible for a
        project that is taking the Bank trade products on line in an end-to-end
        supply chain management environment, will reveal the secrets to
        globalizing a B2B exchange.
 
        Elisabeth Abeson, Globalization Strategist at ibm.com, will give a
        behind-the scenes-look at the ibm.com redesign and show how a global
        team of IBM stakeholders, business partners and vendors created a
        multi-market Web system for 166 countries.
 
     * Full-day workshops that will aid participants in
 
        implementing internationalized products quickly and support higher
        standards of I18N product designs through the LISA Internationalization
        Workshop presented by Basis Technologies & Berlitz GlobalNet, and
 
        understanding translation and online workflow processes so that they
        can compare and evaluate solutions from several tools and systems
        developers at the Globalization Tools Workshop presented by LISA and
        AsiaRain.
 
     * Product Exhibitions including tools and technology from: Uniscape, SDL,
       TRADOS, STAR, EWGATE, The 8th Network, Basis Technology, and Asia Rain.
 
     LISA is the only trade association dedicated to the global product
 distribution and localization business.  Over 245 corporate members dedicated
 to improving business practices and global trade.  LISA Forums and Workshops
 are regularly held in Asia, North, America, Europe, and emerging markets.
 Visit LISA online at http://www.lisa.org/ or go directly to
 http://www.lisa.unige.ch/events/2001singapore for further information on this
 forum.
     Members of the press are welcomed! Register at
 http://www.lisa.unige.ch/events/2001singapore/journalist.html
 
 SOURCE  Localisation Industry Standards Association (LISA)