'The Lord of the Rings' Generates More Than 350 Million Hits On Website as New Line Prepares to Unveil Footage in Cannes

Apr 10, 2001, 01:00 ET from New Line Cinema

    LOS ANGELES, April 10 /PRNewswire/ -- New Line Cinema's award-winning
 website for "The Lord of the Rings" has generated more than 350 million hits
 worldwide since re-launching on January 12, 2001 it was announced today by
 Rolf Mittweg, President of Distribution and Marketing for the studio.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010109/LATU059-a
              http://www.newscom.com/cgi-bin/prnh/20010109/LATU059-b
              http://www.newscom.com/cgi-bin/prnh/20010328/LAW046LOGO-b )
     The traffic to the site was confirmed by an independent Internet tracking
 firm hired by New Line Cinema to audit the number of hits at
 www.lordoftherings.net.  Data tabulated by ABC Interactive confirmed that more
 than 275,463,832 hits were registered on the site in January and February of
 this year.  Since the auditing process takes several weeks to complete, the
 studio has not requested an audit of site traffic for March, although internal
 estimates add another 82 million hits to the tally, bringing the three-month
 total to 357,463,832 million.
     "The success of this re-launch is truly staggering," Mittweg said.  "Those
 who are discovering this project online are being treated to an extraordinary
 Internet experience, and we are very proud of the site and the team that
 developed it.  lordoftherings.net serves as an information clearinghouse on
 our film and the Internet remains a key component in our overall strategy of
 launching this epic adventure trilogy worldwide."
     The site, which has been overseen and implemented by Gordon Paddison, New
 Line's Senior Vice President of Interactive Marketing, was launched in
 10 languages.  And while some countries have not yet unveiled the material,
 New Line plans on debuting the first installment of the trilogy -- "The
 Fellowship of the Ring" on December 19, 2001 worldwide with the exception of a
 few territories.
     Global distribution partners will preview selected footage from the
 trilogy this May, when New Line hosts a series of events themed around "The
 Lord of the Rings" at the Cannes International Film Festival.
     "Cannes will serve as our official worldwide media launch for 'The Lord of
 the Rings,'" Mittweg said, explaining the festival is another important
 cornerstone of the studio's launch campaign.  "As the global press converge on
 the Croissette, New Line will pull out all the stops to ensure that movie fans
 everywhere discover the first installment of this epic cinematic event."
     "The Lord of the Rings" collectively tell the story of Frodo Baggins, who
 battles against the Dark Lord, Sauron to save Middle-earth from the grip of
 evil.  In the films, Frodo and The Fellowship embarks on a desperate journey
 to rid the earth of the source of Sauron's greatest strength, the One Ring --
 a ring of such power that it cannot be destroyed.  His extraordinary
 adventures across the treacherous landscape of Middle-earth reveal how the
 power of friendship and courage can hold the forces of darkness at bay.
     Tolkien's mythic vision will come to life through cutting-edge cinema
 technology and artistry.  Never before has such a monumental undertaking been
 contemplated or executed.  The commitment of time, resources and manpower are
 unheard of as all three films and more than 1,000 effects shots are being
 produced concurrently with the same director and core cast.
     Helmer Peter Jackson, whose visionary style of filmmaking and emotional
 acuity won accolades for his "Heavenly Creatures" and "The Frighteners,"
 brings his deep love for the source material to the project.  Produced by
 Barrie M. Osborne, the films feature a strong international cast that includes
 (in alphabetical order) Sean Astin, Sean Bean, Cate Blanchett, Orlando Bloom,
 Billy Boyd, Brad Dourif, Ian Holm, Christopher Lee, Ian McKellen, Dominic
 Monaghan, Viggo Mortensen, John Rhys-Davis, Andy Serkis, Liv Tyler, and Elijah
 Wood.  But the real star of the films is the story itself -- a classic hero's
 quest in which the smallest of beings changes the course of the future with
 the vastness of his courage.
 
     For further information, please contact: Steve Elzer of New Line
 Cinema/LA, 310-967-6654.
 
 

SOURCE New Line Cinema
    LOS ANGELES, April 10 /PRNewswire/ -- New Line Cinema's award-winning
 website for "The Lord of the Rings" has generated more than 350 million hits
 worldwide since re-launching on January 12, 2001 it was announced today by
 Rolf Mittweg, President of Distribution and Marketing for the studio.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010109/LATU059-a
              http://www.newscom.com/cgi-bin/prnh/20010109/LATU059-b
              http://www.newscom.com/cgi-bin/prnh/20010328/LAW046LOGO-b )
     The traffic to the site was confirmed by an independent Internet tracking
 firm hired by New Line Cinema to audit the number of hits at
 www.lordoftherings.net.  Data tabulated by ABC Interactive confirmed that more
 than 275,463,832 hits were registered on the site in January and February of
 this year.  Since the auditing process takes several weeks to complete, the
 studio has not requested an audit of site traffic for March, although internal
 estimates add another 82 million hits to the tally, bringing the three-month
 total to 357,463,832 million.
     "The success of this re-launch is truly staggering," Mittweg said.  "Those
 who are discovering this project online are being treated to an extraordinary
 Internet experience, and we are very proud of the site and the team that
 developed it.  lordoftherings.net serves as an information clearinghouse on
 our film and the Internet remains a key component in our overall strategy of
 launching this epic adventure trilogy worldwide."
     The site, which has been overseen and implemented by Gordon Paddison, New
 Line's Senior Vice President of Interactive Marketing, was launched in
 10 languages.  And while some countries have not yet unveiled the material,
 New Line plans on debuting the first installment of the trilogy -- "The
 Fellowship of the Ring" on December 19, 2001 worldwide with the exception of a
 few territories.
     Global distribution partners will preview selected footage from the
 trilogy this May, when New Line hosts a series of events themed around "The
 Lord of the Rings" at the Cannes International Film Festival.
     "Cannes will serve as our official worldwide media launch for 'The Lord of
 the Rings,'" Mittweg said, explaining the festival is another important
 cornerstone of the studio's launch campaign.  "As the global press converge on
 the Croissette, New Line will pull out all the stops to ensure that movie fans
 everywhere discover the first installment of this epic cinematic event."
     "The Lord of the Rings" collectively tell the story of Frodo Baggins, who
 battles against the Dark Lord, Sauron to save Middle-earth from the grip of
 evil.  In the films, Frodo and The Fellowship embarks on a desperate journey
 to rid the earth of the source of Sauron's greatest strength, the One Ring --
 a ring of such power that it cannot be destroyed.  His extraordinary
 adventures across the treacherous landscape of Middle-earth reveal how the
 power of friendship and courage can hold the forces of darkness at bay.
     Tolkien's mythic vision will come to life through cutting-edge cinema
 technology and artistry.  Never before has such a monumental undertaking been
 contemplated or executed.  The commitment of time, resources and manpower are
 unheard of as all three films and more than 1,000 effects shots are being
 produced concurrently with the same director and core cast.
     Helmer Peter Jackson, whose visionary style of filmmaking and emotional
 acuity won accolades for his "Heavenly Creatures" and "The Frighteners,"
 brings his deep love for the source material to the project.  Produced by
 Barrie M. Osborne, the films feature a strong international cast that includes
 (in alphabetical order) Sean Astin, Sean Bean, Cate Blanchett, Orlando Bloom,
 Billy Boyd, Brad Dourif, Ian Holm, Christopher Lee, Ian McKellen, Dominic
 Monaghan, Viggo Mortensen, John Rhys-Davis, Andy Serkis, Liv Tyler, and Elijah
 Wood.  But the real star of the films is the story itself -- a classic hero's
 quest in which the smallest of beings changes the course of the future with
 the vastness of his courage.
 
     For further information, please contact: Steve Elzer of New Line
 Cinema/LA, 310-967-6654.
 
 SOURCE  New Line Cinema