The mCAM by Action Life Media enhances video and photography on your iPhone

The iPhone's powerful camera and the mCAM team up to create a stunning video.

May 01, 2014, 16:36 ET from Action Life Media

PHOENIX, May 1, 2014 /PRNewswire/ -- mCAM: MACHINED TO INSPIRE

Action Life Media, industry leader for professional iPhone accessories since 2009, puts their mCAM housing for iPhone 5 to task. Their new video, mCAM: Machined to Inspire, shows the detailed process of machining the mCAM from a solid block of aluminum to housing body at the company's Phoenix headquarters. To demonstrate the product's utility, the crew set out to film the entire commercial on an mCAM, allowing them to get closer to the subject and mount in tight spaces not possible with a traditional camera setup.

The mCAM is a game-changer for novice and professional iPhone filmmakers alike. It enhances the iPhone experience with a camera-feel, four standard ¼-20 mounts, a cold shoe, and multiple lens options. The real power behind the product--its solid billet aluminum body construction--allows users to mount their phone to tripods and attach industry standard accessories to their video rig.


The accompanying video, Machined to Inspire - Behind the Scenes, shows how the first video was accomplished. ALM set out to show filmmakers what results are possible with the mCAM and how they can take advantage of the iPhone's capabilities. "With interest rising in using the iPhone as part of a production toolkit, our goal was to put the mCAM to the test and show what level of quality can be achieved using the iPhone," said owner Barbara Kenney. About Action Life Media:

Phoenix based Action Life Media is a filmmaking accessory hardware manufacturer. ALM's signature product, the mCAM, is a revolutionary apparatus that transforms the iPhone into a professional mobile media capturing device.

Check out the mCAM at

Media Contact:
Richard Miller
(602) 454-0786  


SOURCE Action Life Media