The Melt® Expands Into Colorado, Bringing A Chef-Inspired, All-Natural Menu Of Burgers, Grilled Cheese, Fries & Shakes To The Mile High City And Beyond

Popular Fast Casual Restaurant Chain Announces First Expansion Outside of California

Aug 13, 2015, 11:23 ET from The Melt

SAN FRANCISCO, Aug. 13, 2015 /PRNewswire/ -- The Melt, a rapidly growing fast casual restaurant chain based in San Francisco, announced expansion into Colorado today, marking its first market expansion outside of The Melt's home state of California. The chain's first of five planned Colorado locations opened today at Park Meadows Mall in Lone Tree, Colo., with four other Metro Denver locations set to open before the end of the year. The Melt's chef-inspired menu features 100 percent all-natural, wholesome and fresh ingredients to create an expansive offering of comfort food favorites such as: premium burgers, grilled cheese, fries, mac 'n' cheese, and homemade soups along with wine and a selection of locally brewed Colorado beers. The Melt has emerged as a leader in the fast casual restaurant space, recently earning honors as one of FastCasual.com's Top 50 Brands of 2015.

Along with the Park Meadows location, The Melt plans to quickly open four additional Metro Denver locations in 2015 including:

  • 16th & Champa – 821 16th Street in Denver (September 2015)
  • Village at the Peaks – 1232 S. Hover Street in Longmont (Q4 2015)
  • Southwest Plaza – 8501 W. Bowles Ave. in Littleton (Q4 2015)
  • Foothills Mall – 215 E. Foothills Pkwy. in Fort Collins (Q4 2015)

"Since The Melt opened its first restaurant in San Francisco, we've been focused on fulfilling our founding mission of providing better food for our kids, creating jobs and delivering happiness to each and every guest," said Jonathan Kaplan, founder and CEO of The Melt.

The Melt chose Colorado as its first market outside of California because the state is at the forefront of the better-for-you food movement, a movement The Melt has supported since its founding. Colorado residents and families enjoy an active, healthy lifestyle fueled by delicious, wholesome foods without artificial ingredients. The Melt is a natural fit.  

"Expansion into Colorado is a first and exciting step in The Melt's long-term plans for continued growth. We're excited to become a part of the Colorado community and look forward to welcoming Colorado guests to our restaurants," said Kaplan.

In addition to its all-natural, made-to-order menu, The Melt has also created a state-of-the-art, industry-leading online and mobile ordering system, along with a loyalty program. It also has proprietary, high-tech cooking equipment in each location. The Melt's catering "Smart Box" features uniquely designed and patented technology engineered specifically by The Melt to ensure that its catering customers receive their food hot, fresh and crispy – just like in the restaurant.

As part of The Melt's commitment to the communities it serves, The Melt proudly partners with Whole Kids Foundation, a foundation created by Whole Foods Market®, with which The Melt shares the same "banned ingredient" list. When guests at any of The Melt's locations "round up" their in-store or online orders to the nearest dollar, 100 percent of each donation goes toward funding local school grants for edible teaching gardens and fun food education for kids at area schools.

"Partnering with Whole Kids Foundation is a natural extension of our mission and values at The Melt," said Kerri Martin, vice president of marketing at The Melt. Learn more about The Melt's "Round-Up" program at www.themelt.com/round_up.

MEDIA CONTACTS:
Nancy Shloss                                                                                                                       
nshloss@groundfloormedia.com/720.988.0402                                                       

ABOUT THE MELT:
Headquartered in San Francisco, The Melt is a fast casual eatery that combines chef-inspired, wholesome food with innovative technology and a mission to serve better food to families through 100 percent all-natural American classics. The Melt offers unique melts that are handcrafted and made-to-order with quality standards that prohibit hydrogenated fats and artificial colors, flavors, sweeteners or preservatives — really, no artificial anything. Using only the highest caliber ingredients, The Melt serves guests burgers crafted with a custom blend of Angus and Wagyu beef, grilled cheese melts – melted to order – made with real aged cheese, crispy fries, mac 'n' cheese, homemade soups and fresh salads. In July 2014, the company developed and launched its catering "Smart Box" to ensure the same quality of food and experience as in each store via the patented catering system. The growth of The Melt is fueled by a solid management team led by Flip Video founder Jonathan Kaplan and a top-tier board of directors including Ron Johnson, former head of retail operations at Apple; Mike Moritz, Bruce Dunlevie and Michael Marks, three prominent Silicon Valley venture capitalists; and Michael Mina, a James Beard award winning chef and restaurateur.

Photo - http://photos.prnewswire.com/prnh/20150812/257984 

 

SOURCE The Melt



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