The Most Influential Travel Trade Fair of the Asian-Pacific Region - 2013 PTM was Held in Chengdu, China

Sep 30, 2013, 08:00 ET from Chengdu Culture and Tourism Development Group

CHENGDU, China, Sept. 30, 2013 /PRNewswire/ -- 2013 PATA Travel Mart, the most influential travel trade fair of the Asian-Pacific region (hereinafter referred to as PTM) was held in Chengdu during September 15-17. The first time it was held in a city in western China, PTM attracted more than 100 exhibitors from 60 countries, including internationally well known travel wholesalers, chain hotel operators, representatives of scenic spots and other industry representatives. International exhibitors accounted for 75%. There were 473 buyers from 373 travel organizations, 31 tourists' destinations of 563 exhibitors from 246 institutions. 44% of sellers and over 25% of buyers attended the event for the first time. Meanwhile, 80 international media from the 12 tourist source countries were present. The exhibition area was nearly 8,000 sq.m., the largest ever, so was the number of participating countries and regions. PTM being held in Chengdu reflects the positive attitude of PATA toward the future of China's tourism industry but is also high praise for the internationalization of Chengdu's exhibition and travel industry.

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London, Amsterdam, Vancouver, Tokyo, Melbourne, Seoul, Bangkok, Singapore, Doha, Kuala Lumpur, Kathmandu, Bangalore, Karachi… the 24 international direct flight routes reduce the distance between Chengdu and the world. The number of international airline destinations of Chengdu is only after that of Beijing, Shanghai and Guangzhou. In addition, Chengdu is scheduled to launch flights to San Francisco, U.S., in 2014, gradually completing its international airline network of "set off in the morning and arrive in the afternoon, and global reach." As the fourth Chinese city or the first city in western China to adopt a 72-hour visa-free transit policy, Chengdu has been the host of a plurality of internationally influential events including the 2013 Fortune Global Forum, World Chinese Entrepreneurs Convention and 2013 PTM, and it is developing into a mature international tourists' destination and global exchanges center.

Chengdu has become one of the fastest growing cities in China in terms of inbound travel. Themed "Chengdu Tourism Connecting to the World," the organizer carried out promotional activities of "Flying Directly to Chengdu to Share the Splendor." The "PTM 2013 Panel Workshop: Chengdu Tourism Connecting to the World" was held to enhance international buyers' understanding and recognition of Chengdu and provide face-to-face communication platform for sellers of Chengdu and global professional buyers. At the same time, PATA, Chengdu Tourism Administration, Chengdu Cultural & Tourism Group and Chengdu Shuangliu International Airport jointly launch the "Fly Chengdu Marketing Alliance," through which to integrate the cultural and tourism resources of Chengdu and the cities which Chengdu can directly fly to. Led by international tourism, cooperation will be carried out in aspects of city brand promotion and international culture exchanges to advance the internationalization of Chengdu's tourism.

As the first batch of historical and cultural cities of China and one of the best tourism cities in China, Chengdu is the hometown of the giant panda, the origin of ancient Shu culture and the world gourmet capital named by UNESCO. There are world cultural heritages Mt. Qingcheng and Dujiangyan Irrigation System. Chengdu is the permanent host place for the International Festival of Intangible Cultural Heritage. During the PTM, more than 400 international buyers and media visited Anren Ancient Town and Kuanzhaixiangzi Alley, experiencing the most authentic taste of Chengdu.

SOURCE Chengdu Culture and Tourism Development Group