The New Chrysler Announces Commercial Competition for Its Dealers to Highlight New Lifetime Powertrain Warranty

Aug 30, 2007, 01:00 ET from Chrysler LLC

    AUBURN HILLS, Mich., Aug. 30 /PRNewswire/ -- The New Chrysler is
 announcing a grassroots initiative to involve its dealer partners. The
 company is looking to draw from their creative energy and product knowledge
 of Chrysler, Jeep(R) and Dodge vehicles, in order to highlight the
 company's recently announced Lifetime Powertrain Warranty.
     The competition is designed to identify the dealership that produces
 the most creative and informative Lifetime Powertrain Warranty-themed
 television commercial. The 30-second commercials will be judged by each
 dealer's local Business Center. In turn, each of the eight Business Centers
 from across the U.S. will review the dealers' commercials and select eight
 semi-finalists. One national dealer will then be chosen by a panel made up
 of Chrysler and BBDO Detroit representatives.
     Commercials will be critiqued for originality, creativity, style and
 positioning. Ads will also be judged on the ability to capture viewers'
 attention, emphasis of the Lifetime Powertrain Warranty and unique product
 presentation. Any Chrysler, Jeep or Dodge dealer in the United States is
 eligible to enter, and the commercial entries must be submitted by Sept.
 21, 2007.
     "Along with our dealer partners, this is a great opportunity to raise
 awareness about the new 'best-in-industry' Lifetime Powertrain Warranty for
 our customers," said Darryl Jackson, Vice President - U.S. Sales, Chrysler.
     Christine MacKenzie, Executive Director - Multi Brand Marketing &
 Agency Relations, Chrysler added, "This competition is also a wonderful way
 to reward our dealer partners with incremental TV advertising."
     Both the winning dealer and seven semi-finalists will be awarded with
 media co-op advertising at a grassroots level. In addition, the national
 winner will be acknowledged at the Dealer Announcement show in October in
 Las Vegas, Nev.
     On July 26, 2007, Chrysler announced a new 'best-in-industry' Lifetime
 Powertrain Warranty on most new Chrysler, Jeep and Dodge vehicles in the
 U.S., Puerto Rico and The Virgin Islands. The best in the industry and the
 first from an OEM, the Chrysler Lifetime Powertrain Warranty covers the
 cost of all parts and labor needed to repair covered powertrain components
 - gasoline engine, transmission and drive system.
 
 

SOURCE Chrysler LLC
    AUBURN HILLS, Mich., Aug. 30 /PRNewswire/ -- The New Chrysler is
 announcing a grassroots initiative to involve its dealer partners. The
 company is looking to draw from their creative energy and product knowledge
 of Chrysler, Jeep(R) and Dodge vehicles, in order to highlight the
 company's recently announced Lifetime Powertrain Warranty.
     The competition is designed to identify the dealership that produces
 the most creative and informative Lifetime Powertrain Warranty-themed
 television commercial. The 30-second commercials will be judged by each
 dealer's local Business Center. In turn, each of the eight Business Centers
 from across the U.S. will review the dealers' commercials and select eight
 semi-finalists. One national dealer will then be chosen by a panel made up
 of Chrysler and BBDO Detroit representatives.
     Commercials will be critiqued for originality, creativity, style and
 positioning. Ads will also be judged on the ability to capture viewers'
 attention, emphasis of the Lifetime Powertrain Warranty and unique product
 presentation. Any Chrysler, Jeep or Dodge dealer in the United States is
 eligible to enter, and the commercial entries must be submitted by Sept.
 21, 2007.
     "Along with our dealer partners, this is a great opportunity to raise
 awareness about the new 'best-in-industry' Lifetime Powertrain Warranty for
 our customers," said Darryl Jackson, Vice President - U.S. Sales, Chrysler.
     Christine MacKenzie, Executive Director - Multi Brand Marketing &
 Agency Relations, Chrysler added, "This competition is also a wonderful way
 to reward our dealer partners with incremental TV advertising."
     Both the winning dealer and seven semi-finalists will be awarded with
 media co-op advertising at a grassroots level. In addition, the national
 winner will be acknowledged at the Dealer Announcement show in October in
 Las Vegas, Nev.
     On July 26, 2007, Chrysler announced a new 'best-in-industry' Lifetime
 Powertrain Warranty on most new Chrysler, Jeep and Dodge vehicles in the
 U.S., Puerto Rico and The Virgin Islands. The best in the industry and the
 first from an OEM, the Chrysler Lifetime Powertrain Warranty covers the
 cost of all parts and labor needed to repair covered powertrain components
 - gasoline engine, transmission and drive system.
 
 SOURCE Chrysler LLC