The Scent of an American Fashion Icon Is Reborn as Norell New York


Aug 12, 2015, 10:49 ET from Parlux Fragrances Ltd.

NEW YORK, Aug. 12, 2015 /PRNewswire/ -- The first American designer fragrance is remastered with the launch of Norell New York by Parlux Fragrances Ltd. Norman Norell, known for revolutionizing American ready-to-wear and dressing the most stylish women of his day (think Marilyn Monroe, Jackie Kennedy and Lauren Bacall) pioneered the iconic fragrance known as Norell in 1968. The classic fragrance has been reimagined and modernized for today. With the pure quality of its ingredients and exquisite blend of notes, Norell New York celebrates the next generation of American style setters.

This modern green floral, created by IFF perfumer Celine Barel, leads us to rediscover the artistry and craftsmanship of perfume. Norell New York opens with a lush radiance that exudes a playful effervescence with an airy floral bouquet and a sensual finish; each bottle contains over 200 Jasmine petals as well as a most noble and expensive ingredient, Orris Butter. The core collection, inclusive of an Eau de Parfum, Body Oil and Body Cream, is complemented by a luxurious limited edition Parfum presented in a handcrafted bottle by the internationally acclaimed French crystal house, Baccarat.


TOP: Galbanum, Bergamot, Pear, Mandarin 
MID: Jasmine Petals, Peony, Orchid, Gardenia 
BASE: Orris Butter, Vetiver, Sandalwood, Vanilla, Musk

"Norell New York represents the utmost in luxury fragrance.  From the captivating scent to the exquisite flacon, we are proud to further restore the artistry of fragrance for a new generation," says Donald Loftus, President of Parlux Ltd.

The associated campaign, developed in collaboration with the renowned advertising and branding agency LLOYD&CO, celebrates the legacy of Norman Norell by featuring the next generation of American influencers. Riley Keough, who has inherited her grandfather's legendary magnetism and her mother's classic beauty, serves as the face of the campaign and wears original Norman Norell designs that look as modern today as when they were created. Michael Avedon, informed by the photographic legacy of his grandfather, Richard Avedon, shot the campaign in a way that evokes a sense of nostalgia with its unique, timeless quality. Together, Riley and Michael represent a new age of iconic style, beauty and artistry – the essence of Norell New York.

"We wanted to unite Norell's strong brand heritage with an elegance that is resolutely modern. Riley Keough and Michael Avedon speak to a new generation of influencers, both born from enduring legacies and both in command of unique talents for current times. By contrasting the classic silhouette with a bold image of today, the past and the present in this image are one," says Doug Lloyd, Founder and Creative Director for LLOYD&CO.

Norell New York is available exclusively at Bergdorf Goodman in New York and Neiman Marcus nationwide launching mid-August 2015.

PARFUM (LIMITED EDITION)--$1500.00 (1.7 oz/50 ml) 
EAU DE PARFUM--$150.00 (3.4 oz/100 ml) 
BODY CREAM--$95.00 (6.7 oz/189 g) 
BODY OIL--$80.00 (8.0oz /240 ml)

Parlux Fragrances LTD, a leading global beauty company designs, manufactures, markets and distributes prestige fragrances and related products since 1987.  It holds the licenses for notable fragrance brands including Rihanna, Jessica Simpson, Vince Camuto, Kenneth Cole, JAY Z and Tommy Bahama among others. Parlux Fragrances, LTD is a wholly owned subsidiary of Perfumania Holdings Inc., an independent, national, vertically integrated wholesale distributor and specialty retailer of fragrances and related products. It is traded on the NASDAQ exchange (PERF).


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SOURCE Parlux Fragrances Ltd.