The Secrets of Serving Great Beer Is a Click Away On Boddingtons Website www.servegreatbeer.com

- Everything you've always wanted to know about serving beer



- Flushing, stripping and troubleshooting with the Beer Doctor ~ 24/7



Apr 04, 2001, 01:00 ET from Labatt USA

    NORWALK, Conn., April 4 /PRNewswire/ -- Why does line flushing make or
 break the taste of the beer you're serving?  What is "stripping" and why will
 it save you money and make you new friends across the bar?  How can you
 protect your beer from invisible "wild" things?
     www.servegreatbeer.com has the answers.  At Boddingtons, we like to have a
 good time but we're serious about our beer -- all beer, every time everywhere
 around the world.  Of course, we're partial to a perfect Boddies, but we
 figure, as the keepers of the great British Pub Ale, that all boats rise, so
 we're sharing the secrets of serving great beer for the first time on the
 world's first website dedicated to quality beer service.
     That's why our website is www.servegreatbeer.com.  What else?
     Pub and bar owners and their bar staff can instantly improve customers'
 drinking experience when they get smart with tips from www.servegreatbeer.com.
 The truth is, a lot can go right ... or wrong, as the beer travels the final
 three feet from keg to glass.  On www.servegreatbeer.com you'll learn
 everything from Line Flushing 101, Solving Gnarly Glassware Problems, and the
 Secrets of Customer Attraction and Retention.  Your bar staff will be the
 smartest kids in the class.
     It's all about beer wisdom, beer marketing, and beer advice from the Beer
 Doctor.  On www.servegreatbeer.com you'll find:
 
     -- a ready made beer quality training package for your bar staff
     -- how to improve the quality of all your draught beer
     -- online troubleshooting
     -- beer styles of the world, links to major beer sites
     -- Cold Store to glass
     -- Boddingtons Guide: the ultimate online pub/bar & off premise guide for
        Boddingtons, enthusiasts.
     -- The Beer Doctor; answers your questions on-line, if Troubleshooter
        doesn't
     -- On-line forum to exchange ideas with other pub and bar owners
 
     Please visit www.servegreatbeer.com and add your own comments and
 suggestions.  You can also access www.servegreatbeer.com directly or link
 through www.boddingtonsusa.com website.
 
     Boddingtons is a global brand distributed by Labatt USA in America.
 Headquartered in Norwalk, Conn., Labatt USA imports and brews an array of
 specialty beers including Boddingtons, Stella Artois, Labatt Blue, Labatt Blue
 Light, Rolling Rock, Dos Equis and Tecate.  Labatt USA is a joint venture of
 Labatt Brewing Co. Ltd., Canada, which is a wholly owned subsidiary of
 Interbrew S.A. of Belgium; and of FEMSA Cerveza S.A. de C.V. of Mexico, owner
 of Cerveceria Cuauhtemoc Moctezuma.
 
 

SOURCE Labatt USA
    NORWALK, Conn., April 4 /PRNewswire/ -- Why does line flushing make or
 break the taste of the beer you're serving?  What is "stripping" and why will
 it save you money and make you new friends across the bar?  How can you
 protect your beer from invisible "wild" things?
     www.servegreatbeer.com has the answers.  At Boddingtons, we like to have a
 good time but we're serious about our beer -- all beer, every time everywhere
 around the world.  Of course, we're partial to a perfect Boddies, but we
 figure, as the keepers of the great British Pub Ale, that all boats rise, so
 we're sharing the secrets of serving great beer for the first time on the
 world's first website dedicated to quality beer service.
     That's why our website is www.servegreatbeer.com.  What else?
     Pub and bar owners and their bar staff can instantly improve customers'
 drinking experience when they get smart with tips from www.servegreatbeer.com.
 The truth is, a lot can go right ... or wrong, as the beer travels the final
 three feet from keg to glass.  On www.servegreatbeer.com you'll learn
 everything from Line Flushing 101, Solving Gnarly Glassware Problems, and the
 Secrets of Customer Attraction and Retention.  Your bar staff will be the
 smartest kids in the class.
     It's all about beer wisdom, beer marketing, and beer advice from the Beer
 Doctor.  On www.servegreatbeer.com you'll find:
 
     -- a ready made beer quality training package for your bar staff
     -- how to improve the quality of all your draught beer
     -- online troubleshooting
     -- beer styles of the world, links to major beer sites
     -- Cold Store to glass
     -- Boddingtons Guide: the ultimate online pub/bar & off premise guide for
        Boddingtons, enthusiasts.
     -- The Beer Doctor; answers your questions on-line, if Troubleshooter
        doesn't
     -- On-line forum to exchange ideas with other pub and bar owners
 
     Please visit www.servegreatbeer.com and add your own comments and
 suggestions.  You can also access www.servegreatbeer.com directly or link
 through www.boddingtonsusa.com website.
 
     Boddingtons is a global brand distributed by Labatt USA in America.
 Headquartered in Norwalk, Conn., Labatt USA imports and brews an array of
 specialty beers including Boddingtons, Stella Artois, Labatt Blue, Labatt Blue
 Light, Rolling Rock, Dos Equis and Tecate.  Labatt USA is a joint venture of
 Labatt Brewing Co. Ltd., Canada, which is a wholly owned subsidiary of
 Interbrew S.A. of Belgium; and of FEMSA Cerveza S.A. de C.V. of Mexico, owner
 of Cerveceria Cuauhtemoc Moctezuma.
 
 SOURCE  Labatt USA