The Service assurance systems: worldwide forecast 2014-2018

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The Service assurance systems: worldwide forecast 2014–2018

http://www.reportlinker.com/p02240541/The-Service-assurance-systems-worldwide-forecast-2014–2018.html

The worldwide service assurance market is forecast to grow from USD2.93 billion in 2013 to USD4.13 billion in 2018, at a CAGR of 7.2%. LTE will continue to be a major driver for service assurance investments during the forecast period. This report provides a 5-year revenue forecast for five application segments, four service sectors and four regions.

LTE roll-out and data service take-up in emerging markets will drive long-term growth in the service assurance systems market

-The service assurance market will grow from USD2.93 billion in 2013 to USD4.13 billion in 2018, at a CAGR of 7.2%.

-LTE will continue to be a major driver for service assurance investments during the forecast period. Growth in the first 3 years will be relatively slow because LTE-related spending in mature markets such as North America (NA) will decline.

-Investments will increase in emerging markets as operators accelerate LTE deployments, which will drive higher growth during the latter part of the forecast period. Countries in emerging Asia–Pacific (APAC) and parts of the Middle East and Africa (MEA) have planned LTE roll-outs in this period.

-Cost and bottom-line pressures will drive investments in network operations centre (NOC) consolidation initiatives and system rationalisation projects. Service operation centre (SOC) implementation, big data and real-time network analytics will be strong drivers, for improving customer experience, increasing customer loyalty and reducing churn.

-In the long term, a number of operators will deploy voice over LTE (VoLTE). Given the complexity of VoLTE, operators will need advanced monitoring systems to assure the service.

-As operators evolve their networks to introduce virtualised network functions, they will need new assurance and orchestration systems that can manage both legacy and virtualised infrastructure.

Drivers

-LTE network roll-out in emerging markets, including Emerging APAC and MEA.-Increased consumption of data services in LATAM and Emerging APAC, because of increasing smartphone penetration.-Service assurance consolidation to drive customer experience improvements, and transformation from network-centric to service- and customer-centric operations.-Use of real-time network analytics to better understand customer behaviour.-Efficient network planning using near-real-time network performance data.-New services such as VoLTE and Wi-Fi.-New cloud-based services combining compute, storage and network.-Network virtualisation initiatives such as NFV and SDN.-Increasing traction in the M2M domain.

Inhibitors

-Organisational barriers to sharing network data between departments.

-Privacy concerns.

-Regulatory issues related to net neutrality.

-Inadequate support from senior management for transformation projects.

-Poor understanding of CEM principles.

-Difficulty in justifying the business case for CEM.

-Lack of OSS standards for virtualised networks will inhibit investment in assurance systems for NFV and SDN.

Contents

5.Executive summary

6.LTE roll-out and data service take-up in emerging markets will drive long-term growth in the service assurance systems market

7.Service management will be the fastest-growing sub-segment, followed by performance monitoring and probe systems

8.Growth in mobile assurance systems will continue to be faster than in the business and residential broadband segments

9.EMEA will overtake NA in 2015 in terms of overall service assurance spending, but APAC will continue to be the fastest-growing region

10.Recommendations

11.Recommendations

12.Forecasts

13.Probe systems revenue will grow at a 6.7% CAGR to USD1.7 billion by 2018, driven by LTE deployments in emerging markets in the long term

14.Probe systems: LTE and customer experience objectives will continue to drive investment in mobile services probe systems

15.Probe systems: Spending in APAC and EMEA will accelerate, while NA will reach LTE saturation

16.Fault and event management revenue will grow to USD619 million in 2018 at a 3.9% CAGR, driven by standardisation of tools and processes

17.Fault and event management: Innovation will come from improvements in root cause analysis and cross-domain correlation

18.Fault and event management: Emerging market operators will migrate to COTS, while those in mature markets will make marginal step investments

19.Service management will have the highest CAGR, at 12.1%, as operators recognise the benefits of measuring customer quality of experience

20.Service management: Mobile saturation and high levels of competition will drive operators to improve customer experience and reduce churn

21.Service management: Competitive pressures will continue to drive high spending in EMEA and NA, but APAC will be the fastest-growing region

22.Performance monitoring revenue will return to stable growth during the forecast period and demand for unified monitoring solutions will increase

23.Performance monitoring: Mobile will be the fastest-growing segment as more operators launch LTE, and cross-domain monitoring will be in demand

24.Performance monitoring: EMEA and NA will contribute 80% of revenue, while APAC and LATAM will have a limited impact despite high growth

25.Workforce automation: Budget pressures and competing business objectives will continue to impede investments in this sub-segment

26.Workforce automation: The economic benefit of workforce automation solutions is to improve labour efficiency and reduce truck rolls

27.Workforce automation: CSPs in NA invest twice as much in workforce automation software as those in Western Europe

28.Market drivers and inhibitors

29.Market drivers and inhibitors

30.Business environment

31.The business environment

32.LTE will spread from the USA and Developed APAC to cover a large proportion of the rest of the world in the next 5 years

33.Emerging APAC will have the most LTE connections of all regions by 2018

34.Latin America's contribution to the smartphone market will increase the most by 2018

35.Except some operators in developed markets that have aggressive plans for VoLTE, most view it as a long-term plan

36.CEM-led investments will increase as CSPs look to mature from being 'reactive' to 'proactive' customer-centric organisations

37.'Super SOC' implementation and NOC consolidation are major trends that are driving consistency and improvements in CEM

38.Market definition

39.Telecoms software market segmentation

40.Service assurance software features

41.Service assurance sub-segment definitions

42.Service assurance service sector and revenue type definitions

43.Definition of geographical regions

44.About the author and Analysys Mason

45.About the author

46.About Analysys Mason

47.Research from Analysys Mason

48.Consulting from Analysys Mason

List of figures

Figure 1: Service assurance system revenue, worldwide, 2013–2018

Figure 2: Service assurance system revenue by sub-segment, worldwide, 2013–2018

Figure 3: Service assurance system revenue by telecoms service, worldwide, 2013–2018

Figure 4: Service assurance system revenue by region, worldwide, 2013–2018

Figure 5: Probe systems revenue, worldwide, 2013–2018

Figure 6: Probe systems revenue by telecoms service, worldwide, 2013–2018

Figure 7: Probe systems revenue by region, worldwide, 2013–2018

Figure 8: Fault and event management revenue, worldwide, 2013–2018

Figure 9: Fault and event management systems revenue by telecoms service, worldwide, 2013–2018

Figure 10: Fault and event management revenue by region, worldwide, 2013–2018

Figure 11: Service management revenue, worldwide, 2013–2018

Figure 12: Service management revenue by telecoms service, worldwide, 2013–2018

Figure 13: Service management revenue by region, worldwide, 2013–2018

Figure 14: Performance monitoring revenue, worldwide, 2013–2018

Figure 15: Performance monitoring revenue by telecoms service, worldwide, 2013–2018

Figure 16: Performance monitoring revenue by region, worldwide, 2013–2018

Figure 17: Workforce automation revenue, worldwide, 2013–2018

Figure 18: Workforce automation revenue by telecoms service, worldwide, 2013–2018

Figure 19: Workforce automation revenue by region, worldwide, 2013–2018

Figure 20: Share of top-ten markets' LTE connections, by country, 2018

Figure 21: LTE connections by device type and region, 2018

Figure 22: Smartphone connections by region, 2011–2018

Figure 23: Smartphone unit sales by region, 2011–2018

Figure 24: Smartphone users with VoLTE as their default voice service, by region, 2010–2018

Figure 25: Smartphone penetration of VoLTE services, by region, 2010–2018

Figure 26: The customer loyalty curve and different phases of customer experience

Figure 27: Labour savings achieved through efficiency initiatives in call centre and operations groups

Figure 28: Telecoms software market segments

Figure 29: Service assurance software features by sub-segment

Figure 30: Service assurance sub-segment definitions

Figure 31: Service assurance service sector definitions

Figure 32: Service assurance revenue type definition

Figure 33: Regional breakdown used in this report

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