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The worldwide service assurance market is forecast to grow from USD2.93 billion in 2013 to USD4.13 billion in 2018, at a CAGR of 7.2%. LTE will continue to be a major driver for service assurance investments during the forecast period. This report provides a 5-year revenue forecast for five application segments, four service sectors and four regions.
LTE roll-out and data service take-up in emerging markets will drive long-term growth in the service assurance systems market
-The service assurance market will grow from USD2.93 billion in 2013 to USD4.13 billion in 2018, at a CAGR of 7.2%.
-LTE will continue to be a major driver for service assurance investments during the forecast period. Growth in the first 3 years will be relatively slow because LTE-related spending in mature markets such as North America (NA) will decline.
-Investments will increase in emerging markets as operators accelerate LTE deployments, which will drive higher growth during the latter part of the forecast period. Countries in emerging Asia–Pacific (APAC) and parts of the Middle East and Africa (MEA) have planned LTE roll-outs in this period.
-Cost and bottom-line pressures will drive investments in network operations centre (NOC) consolidation initiatives and system rationalisation projects. Service operation centre (SOC) implementation, big data and real-time network analytics will be strong drivers, for improving customer experience, increasing customer loyalty and reducing churn.
-In the long term, a number of operators will deploy voice over LTE (VoLTE). Given the complexity of VoLTE, operators will need advanced monitoring systems to assure the service.
-As operators evolve their networks to introduce virtualised network functions, they will need new assurance and orchestration systems that can manage both legacy and virtualised infrastructure.
-LTE network roll-out in emerging markets, including Emerging APAC and MEA.-Increased consumption of data services in LATAM and Emerging APAC, because of increasing smartphone penetration.-Service assurance consolidation to drive customer experience improvements, and transformation from network-centric to service- and customer-centric operations.-Use of real-time network analytics to better understand customer behaviour.-Efficient network planning using near-real-time network performance data.-New services such as VoLTE and Wi-Fi.-New cloud-based services combining compute, storage and network.-Network virtualisation initiatives such as NFV and SDN.-Increasing traction in the M2M domain.
-Organisational barriers to sharing network data between departments.
-Regulatory issues related to net neutrality.
-Inadequate support from senior management for transformation projects.
-Poor understanding of CEM principles.
-Difficulty in justifying the business case for CEM.
-Lack of OSS standards for virtualised networks will inhibit investment in assurance systems for NFV and SDN.
6.LTE roll-out and data service take-up in emerging markets will drive long-term growth in the service assurance systems market
7.Service management will be the fastest-growing sub-segment, followed by performance monitoring and probe systems
8.Growth in mobile assurance systems will continue to be faster than in the business and residential broadband segments
9.EMEA will overtake NA in 2015 in terms of overall service assurance spending, but APAC will continue to be the fastest-growing region
13.Probe systems revenue will grow at a 6.7% CAGR to USD1.7 billion by 2018, driven by LTE deployments in emerging markets in the long term
14.Probe systems: LTE and customer experience objectives will continue to drive investment in mobile services probe systems
15.Probe systems: Spending in APAC and EMEA will accelerate, while NA will reach LTE saturation
16.Fault and event management revenue will grow to USD619 million in 2018 at a 3.9% CAGR, driven by standardisation of tools and processes
17.Fault and event management: Innovation will come from improvements in root cause analysis and cross-domain correlation
18.Fault and event management: Emerging market operators will migrate to COTS, while those in mature markets will make marginal step investments
19.Service management will have the highest CAGR, at 12.1%, as operators recognise the benefits of measuring customer quality of experience
20.Service management: Mobile saturation and high levels of competition will drive operators to improve customer experience and reduce churn
21.Service management: Competitive pressures will continue to drive high spending in EMEA and NA, but APAC will be the fastest-growing region
22.Performance monitoring revenue will return to stable growth during the forecast period and demand for unified monitoring solutions will increase
23.Performance monitoring: Mobile will be the fastest-growing segment as more operators launch LTE, and cross-domain monitoring will be in demand
24.Performance monitoring: EMEA and NA will contribute 80% of revenue, while APAC and LATAM will have a limited impact despite high growth
25.Workforce automation: Budget pressures and competing business objectives will continue to impede investments in this sub-segment
26.Workforce automation: The economic benefit of workforce automation solutions is to improve labour efficiency and reduce truck rolls
27.Workforce automation: CSPs in NA invest twice as much in workforce automation software as those in Western Europe
28.Market drivers and inhibitors
29.Market drivers and inhibitors
31.The business environment
32.LTE will spread from the USA and Developed APAC to cover a large proportion of the rest of the world in the next 5 years
33.Emerging APAC will have the most LTE connections of all regions by 2018
34.Latin America's contribution to the smartphone market will increase the most by 2018
35.Except some operators in developed markets that have aggressive plans for VoLTE, most view it as a long-term plan
36.CEM-led investments will increase as CSPs look to mature from being 'reactive' to 'proactive' customer-centric organisations
37.'Super SOC' implementation and NOC consolidation are major trends that are driving consistency and improvements in CEM
39.Telecoms software market segmentation
40.Service assurance software features
41.Service assurance sub-segment definitions
42.Service assurance service sector and revenue type definitions
43.Definition of geographical regions
44.About the author and Analysys Mason
45.About the author
46.About Analysys Mason
47.Research from Analysys Mason
48.Consulting from Analysys Mason
List of figures
Figure 1: Service assurance system revenue, worldwide, 2013–2018
Figure 2: Service assurance system revenue by sub-segment, worldwide, 2013–2018
Figure 3: Service assurance system revenue by telecoms service, worldwide, 2013–2018
Figure 4: Service assurance system revenue by region, worldwide, 2013–2018
Figure 5: Probe systems revenue, worldwide, 2013–2018
Figure 6: Probe systems revenue by telecoms service, worldwide, 2013–2018
Figure 7: Probe systems revenue by region, worldwide, 2013–2018
Figure 8: Fault and event management revenue, worldwide, 2013–2018
Figure 9: Fault and event management systems revenue by telecoms service, worldwide, 2013–2018
Figure 10: Fault and event management revenue by region, worldwide, 2013–2018
Figure 11: Service management revenue, worldwide, 2013–2018
Figure 12: Service management revenue by telecoms service, worldwide, 2013–2018
Figure 13: Service management revenue by region, worldwide, 2013–2018
Figure 14: Performance monitoring revenue, worldwide, 2013–2018
Figure 15: Performance monitoring revenue by telecoms service, worldwide, 2013–2018
Figure 16: Performance monitoring revenue by region, worldwide, 2013–2018
Figure 17: Workforce automation revenue, worldwide, 2013–2018
Figure 18: Workforce automation revenue by telecoms service, worldwide, 2013–2018
Figure 19: Workforce automation revenue by region, worldwide, 2013–2018
Figure 20: Share of top-ten markets' LTE connections, by country, 2018
Figure 21: LTE connections by device type and region, 2018
Figure 22: Smartphone connections by region, 2011–2018
Figure 23: Smartphone unit sales by region, 2011–2018
Figure 24: Smartphone users with VoLTE as their default voice service, by region, 2010–2018
Figure 25: Smartphone penetration of VoLTE services, by region, 2010–2018
Figure 26: The customer loyalty curve and different phases of customer experience
Figure 27: Labour savings achieved through efficiency initiatives in call centre and operations groups
Figure 28: Telecoms software market segments
Figure 29: Service assurance software features by sub-segment
Figure 30: Service assurance sub-segment definitions
Figure 31: Service assurance service sector definitions
Figure 32: Service assurance revenue type definition
Figure 33: Regional breakdown used in this report
Contact Clare: [email protected]: (339)-368-6001Intl: +1 339-368-6001