The SMIRNOFF(R) Company, Smirnoff Music Centre and Community Leaders Announce $50,000 Donation

Apr 24, 2001, 01:00 ET from Guinness UDV North America Southwest

    DALLAS, April 24 /PRNewswire Interactive News Release/ -- Dallas City
 Councilman Leo V. Chaney, Jr., representatives of The SMIRNOFF(R) Company,
 Guinness UDV North America and the Smirnoff Music Centre (SMC) announced today
 that $50,000 would be donated to the South Dallas/Fair Park Trust Fund.
     This donation is one of many activities that are part of the $3.8 million
 social responsibility and community partnership plan between The SMIRNOFF
 Company, Guinness UDV North America, SMC and the citizens of Dallas that was
 announced last year.  Spread out over eight years, the overall package
 provides direct and indirect funding to community-driven organizations and
 activities across the city of Dallas, including much needed support for
 education, crime prevention and local small businesses.
     The Dallas City Council created the South Dallas/Fair Park Trust Fund (the
 Trust Fund) to provide management, technical and financial assistance for
 economic development in the neighborhoods surrounding Fair Park.  The Trust
 Fund provides unique opportunities for businesses and nonprofit organizations
 to have a positive and mutually beneficial impact on the South Dallas/Fair
 Park community.  The Trust Fund oversees the disbursement of assistance to
 qualified applicants through the Commercial Loan Program, Nonprofit Grant
 Program and the Challenge Grants to Neighborhood Groups.
     "This is a significant donation to the Trust Fund and I am pleased that
 the community partnership continues to move forward with such important
 steps," said Chaney.  "Investing in our City and the work of the Trust Fund is
 imperative for insuring our neighborhood's future."
     "It is vitally important that corporations support the community in which
 they do business," said Mayor Ron Kirk.  "The Trust Fund has proven itself as
 a catalyst in the development of South Dallas and Fair Park and this donation
 will assist in continuing those efforts.  On behalf of the City of Dallas, I
 extend my thanks to Guinness UDV and the Smirnoff Company."
     Chris Britton, Guinness UDV North America Southwest President, added,
 "This community partnership is an important part of our commitment to the
 citizens of South Dallas and Fair Park.  This money is part of a long term
 relationship with the entire city."
 
     Smirnoff Music Centre Background
     SMIRNOFF became the title sponsor of Smirnoff Music Centre in June 2000.
 Since then, The SMIRNOFF Company, Guinness UDV North America and HOB
 Concerts/PACE Amphitheaters Group L.P., owner of the music venue, have been
 working diligently to bring quality entertainment to the Dallas Community --
 and to develop a strong working relationship with the community in which it
 resides.
     In early August, 2000, Councilman Chaney, The SMIRNOFF Company, Guinness
 UDV North America and SMC outlined a community partnership plan worth over
 $3.8 million to the citizens of Dallas.  Spread out over eight years, the
 overall package provides direct and indirect funding to community-driven
 organizations and activities across the city of Dallas, including much needed
 support for education, crime prevention and local small businesses.
 
     Highlights of the community partnership package include:
 
     --  A series of benefit concerts that will generate funds for South
         Dallas/Fair Park charitable and educational organizations.
     --  Sponsorship of South Dallas community programs will be focused on
         groups such as the Martin Luther King, Jr. Merchants Association,
         Johnnie's Manor addiction rehabilitation center and Springfest, an
         annual event that provides groceries and benefits to the city's low
         income families.
     --  Funding for the South Dallas/Fair Park Trust Fund.  Funding will be
         earmarked with a special emphasis placed on neighborhood crime
         deterrent activities.
     --  Responsibility advertising will be placed in Dallas media, on SMC
         signage and on ticket backs communicating social responsibility
         messages.
     --  SMC on-site programs will include a designated driver concession
         window, distribution of The Century Council educational materials on
         drunk driving and underage drinking; state-of-the-art alcohol server
         training; and a rotating series of public service announcements played
         on SMC video systems produced by Recording Artists Against Drunk
         Driving (RADD).
 
     The SMIRNOFF Company, Guinness UDV North America and SMC will be providing
 approximately $475,000 in programming, grants and services each year until
 2008.
 
     The SMIRNOFF Company, Guinness UDV North America Background
     The SMIRNOFF Company is a subsidiary of Guinness UDV North America, which
 produces, imports and markets a range of premium brands including Baileys
 Original Irish Cream, Jose Cuervo and SMIRNOFF.  SMIRNOFF and Guinness UDV are
 primary sponsors of The Century Council, a non-profit educational organization
 dedicated to fighting underage drinking and drunk driving.  Since 1991, The
 Century Council has spent over $100 million toward social responsibility
 programs.
 
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                http://tbutton.prnewswire.com/prn/11690X78254470
 
 

SOURCE Guinness UDV North America Southwest
    DALLAS, April 24 /PRNewswire Interactive News Release/ -- Dallas City
 Councilman Leo V. Chaney, Jr., representatives of The SMIRNOFF(R) Company,
 Guinness UDV North America and the Smirnoff Music Centre (SMC) announced today
 that $50,000 would be donated to the South Dallas/Fair Park Trust Fund.
     This donation is one of many activities that are part of the $3.8 million
 social responsibility and community partnership plan between The SMIRNOFF
 Company, Guinness UDV North America, SMC and the citizens of Dallas that was
 announced last year.  Spread out over eight years, the overall package
 provides direct and indirect funding to community-driven organizations and
 activities across the city of Dallas, including much needed support for
 education, crime prevention and local small businesses.
     The Dallas City Council created the South Dallas/Fair Park Trust Fund (the
 Trust Fund) to provide management, technical and financial assistance for
 economic development in the neighborhoods surrounding Fair Park.  The Trust
 Fund provides unique opportunities for businesses and nonprofit organizations
 to have a positive and mutually beneficial impact on the South Dallas/Fair
 Park community.  The Trust Fund oversees the disbursement of assistance to
 qualified applicants through the Commercial Loan Program, Nonprofit Grant
 Program and the Challenge Grants to Neighborhood Groups.
     "This is a significant donation to the Trust Fund and I am pleased that
 the community partnership continues to move forward with such important
 steps," said Chaney.  "Investing in our City and the work of the Trust Fund is
 imperative for insuring our neighborhood's future."
     "It is vitally important that corporations support the community in which
 they do business," said Mayor Ron Kirk.  "The Trust Fund has proven itself as
 a catalyst in the development of South Dallas and Fair Park and this donation
 will assist in continuing those efforts.  On behalf of the City of Dallas, I
 extend my thanks to Guinness UDV and the Smirnoff Company."
     Chris Britton, Guinness UDV North America Southwest President, added,
 "This community partnership is an important part of our commitment to the
 citizens of South Dallas and Fair Park.  This money is part of a long term
 relationship with the entire city."
 
     Smirnoff Music Centre Background
     SMIRNOFF became the title sponsor of Smirnoff Music Centre in June 2000.
 Since then, The SMIRNOFF Company, Guinness UDV North America and HOB
 Concerts/PACE Amphitheaters Group L.P., owner of the music venue, have been
 working diligently to bring quality entertainment to the Dallas Community --
 and to develop a strong working relationship with the community in which it
 resides.
     In early August, 2000, Councilman Chaney, The SMIRNOFF Company, Guinness
 UDV North America and SMC outlined a community partnership plan worth over
 $3.8 million to the citizens of Dallas.  Spread out over eight years, the
 overall package provides direct and indirect funding to community-driven
 organizations and activities across the city of Dallas, including much needed
 support for education, crime prevention and local small businesses.
 
     Highlights of the community partnership package include:
 
     --  A series of benefit concerts that will generate funds for South
         Dallas/Fair Park charitable and educational organizations.
     --  Sponsorship of South Dallas community programs will be focused on
         groups such as the Martin Luther King, Jr. Merchants Association,
         Johnnie's Manor addiction rehabilitation center and Springfest, an
         annual event that provides groceries and benefits to the city's low
         income families.
     --  Funding for the South Dallas/Fair Park Trust Fund.  Funding will be
         earmarked with a special emphasis placed on neighborhood crime
         deterrent activities.
     --  Responsibility advertising will be placed in Dallas media, on SMC
         signage and on ticket backs communicating social responsibility
         messages.
     --  SMC on-site programs will include a designated driver concession
         window, distribution of The Century Council educational materials on
         drunk driving and underage drinking; state-of-the-art alcohol server
         training; and a rotating series of public service announcements played
         on SMC video systems produced by Recording Artists Against Drunk
         Driving (RADD).
 
     The SMIRNOFF Company, Guinness UDV North America and SMC will be providing
 approximately $475,000 in programming, grants and services each year until
 2008.
 
     The SMIRNOFF Company, Guinness UDV North America Background
     The SMIRNOFF Company is a subsidiary of Guinness UDV North America, which
 produces, imports and markets a range of premium brands including Baileys
 Original Irish Cream, Jose Cuervo and SMIRNOFF.  SMIRNOFF and Guinness UDV are
 primary sponsors of The Century Council, a non-profit educational organization
 dedicated to fighting underage drinking and drunk driving.  Since 1991, The
 Century Council has spent over $100 million toward social responsibility
 programs.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X78254470
 
 SOURCE  Guinness UDV North America Southwest